Building a Business Case for Strategic Meetings Management Technology
July 2012 Building a Business Case for Strategic Meetings Management TechnologyThe complex spend category of strategic meetings and events management Analyst Insightencompasses 9% of the average organization’s total budget. Within the next Aberdeen’s Insights provide thetwo years, that figure is expected to increase by nearly 20%, reinforcing the analysts perspective on theneed for organizations to leverage modern strategies for controlling research as drawn from anspending on corporate events, driving visibility into several aspects of aggregated view of researchmeetings management and ultimately driving more value out of strategic surveys, interviews, andmeetings and events. This Analyst Insight aims to assist organizations across data analysisthe globe in building an effective business case for leveraging technologywithin their strategic meetings management programs.A Contemporary View of Meetings and EventsManagementNearly 70% of organizations view strategic meetings management as amoderate-to-high priority function, proving that an enterprise’s events havea direct link in achieving corporate business goals and objectives. With asignificant chunk of organizational finances spent on this category, it isincumbent on internal stakeholders to leverage modern strategies andsolutions to better control the multifaceted nature of this function. Asdetailed in Figure 1 (below), there are myriad priorities for the averageorganization in managing their strategic meetings and events.Figure 1: Current Priorities for Strategic Meetings Management Source: Aberdeen Group, June 2012This document is the result of primary research performed by Aberdeen Group. Aberdeen Groups methodologies provide for objective fact-based research andrepresent the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc.and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group, Inc.