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SIS provides subscriber metadata query and notification services to other logical SCTE 130 components, and campaign managers.
SIS “rolls up” information from multiple data sources into a unified format
SIS exposes subscriber data as "Audience Qualifier" (AQ).
Simple name/value pair (e.g. Age/18-25) that defines an advertising-relevant attribute about subscriber
Combination of Audience Qualifiers is called an “Audience Qualifier Sequence” (AQS)
Characterize desired population of subscribers – i.e. a market segment
Demographic Data Viewing History Data Subscriber Information Service (SIS) SMS Data Demographic Data Viewing History Data SIS Client SIS Client SIS Client Viewing History Data Other Subscriber Data SIS Interface