Unifying the Service Layer for Transformation
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Unifying the Service Layer for Transformation

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Henrique Zacarias and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2010. It covers a case study of ZON's ...

Henrique Zacarias and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2010. It covers a case study of ZON's Service Layer for Transformation.

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    Unifying the Service Layer for Transformation Unifying the Service Layer for Transformation Presentation Transcript

    • Unifying the Service Layer for Transformation Henrique Manuel Zacarias Director IT Systems ZON Multimedia Brian Cappellani CTO – Sigma Systems
    • ZON – A Portuguese Company
      • Portugal – Since 1139
        • Small country in the west cost of Europe with around 10 million inhabitants
        • Since 1986, is part of the European Community
    • What is ZON
      • It’s a young spin off from
      • Portugal Telecom, the
      • Portuguese incumbent;
      • Two years ago, before that, it was
      • known as PT Multimedia, a 14 years old
      • company.
      • Today ZON offers a large portfolio of Products
      • and Services, that goes from Cable TV to Cinemas, producing also contents.
      • Since October this year, ZON started it’s expansion cross border to Angola, Africa, a fast growing market.
    • ZON in numbers
      • # Clients: 1.595
      • # RGU’s (1) : 3.247
      • # Clients with Triple-Play: 391.000 (33%)
      • EBITDA: 32.7%
      • ARPU (2) : 33.6 €
      Note: number in thousands, excluding ARPU and EBITDA (1): Revenue Generating Units (2): Average Revenue per User
    • ZON in Products & Services
      • ZON can provide to any client, anywhere, a multi play offer.
      • Through the MVNO with Vodafone, we can provide mobile wide band, mobile phone and homezone.
      • With ZON, clients can have access to TV (cable or satellite), Internet (wireline or mobile), Voice (wireline or mobile).
    • ZON in Products & Services
      • ZON also provides Video on Demand, a Set Top Box with recording capabilities, EPG, Catch-up TV, Widgets, etc.
      • Today ZON can offer 200 Mb Wide Band to more than 2,5 million houses. Also have an offer of 1Gb Wide Band over FTTH.
    • ZON & Service Transformation
    • ZON & Service Transformation Focus in quality of service Focus in controlling costs FOCUS ON CUSTOMERS Focus on simplifying Business Process
    • ZON & Service Transformation How do we get there ?
      • Improving the core architecture by creating a centralized order management system.
      • Reduce customer fullfillment time
      • Reduce operational complexity
      Customer and Self Care Business Integration Layer & BPM Service Management Layer BSS & OSS
    • ZON & Service Transformation How do we get there ?
      • Simplifying the Service Provisioning chain, taking correct advantage of what each platform is best on.
      • Reduce customer fullfillment time
      • Reduce operational complexity
      Customer and Self Care Business Integration Layer & BPM Service Management Layer BSS & OSS Order management
    • ZON & Service Transformation SIGMA’s Role
      • Abstracts Network provisioning complexity from the CRM and OM layer.
      • Provides “Service Layer” interface
      • Unifying the service layer onto Sigma provides :
        • Functional simplification -
        • Less is more !
        • Lower maintenace and
        • development costs,
        • as well as deployment
        • time.
        • Enabler for future
        • service platforms
      Customer and Self Care Business Integration Layer & BPM Service Management Layer BSS & OSS Order management TV NET VOICE MOBILE (MVNO)
    • ZON & Service Transformation How do we get there ?
      • Unify disperse product data, centralizing it on a unique Product Catalogue
      • Top-down and 360º offer vision from Commercial to Technical
      • Control product life-cycle
      • Offer true bundling
      Product Catalogue Customer and Self Care Business Integration Layer & BPM BSS & OSS Order management Service Management Layer & Service Catalogue
    • ZON & Service Transformation How do we get there ?
      • Create a layer that abstract applications. We call it Unified Front End and it will be used in all the interface channels, such as Online, Costumer Care, Shops, etc. This is a process oriented designed, combining orchestrated services from disparate applications to get the business processes executed.
      • Fasten customer handling process
      • Reduce trainning needs
      • Increase customer care quality
      Product Catalogue Customer and Self Care Business Integration Layer & BPM BSS & OSS Order management Service Management Layer & Service Catalogue
    • Focus at all levels on proactive Customer delight … … Don’t wait for surveys !
    • Role of TMF in Our Activities
      • Standard models used during the inventory and analysis phases
      • TAM level 2 mapping of the current environment and candidate COTS solutions
      • Gaps in coverage identified as a result (both in as-is and in the candidate solutions)
      • Version of ETOM processes used as starting point for requirements gathering and to-be process definition
    • About Sigma Systems
      • Award-winning Advanced IP Service Management Solutions
      • Automate the delivery of new services,
      • Over any network technology to any device
      • Through
        • Order Management
        • Service Catalogue
        • Service Provisioning and Activation
        • Service Resource Management
        • CPE Device Provisioning
      • Manage the collection and exposition of information from the network
        • Active Mediation
        • Advanced Advertising Personalization
      • 50+ deployments world wide, managing over 100 million subscriber services
    • Sigma SMP and TMForum’s Business Process Framework (eTOM)
    • Service Layer Information
      • Brings together relationship of : Subscriber - Services - Network
      • Exposing and Leveraging this information is key
    • Sigma Delivers the Service Layer
      • Engaged at ZON since 1995
      • Providing the service layer abstraction of the network and resources
      • Sigma automates:
        • Service fulfillment
        • Decomposition and orchestration of technical orders
        • Service provisioning and activation
        • Service Inventory Management
        • Service Catalogue Management
      • Provides an OSS/J JSR-264 compliant API to upstream applications
      • Enables ZON to deliver service in any location by best available or preferred access
    • Sigma at ZON - Architecture
      • 20+ external systems integrated
      • Including network elements, B2B network and service partners
      • Delivering services across voice, video, wireless and data
      • Across multiple access technologies
          • DOCSIS,FTTH, DSL, Satellite, HSD
      • Reusing ZON’s value added service infrastructure
      • All delivered through a single, integrated, standards-based architecture
    • Henrique Manuel Zacarias Director of IT Systems ZON Multimedia [email_address] Brian Cappellani CTO Sigma Systems [email_address] Thank You