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    Transforming the service layer telus-sigma Transforming the service layer telus-sigma Presentation Transcript

    • Shane Logan
      Director, Services Architecture
      Transforming the service layer to maintain competitive advantage.
    • Who are we . . .
      HSPA, CDMA, iDEN
      Voice, both PSTN and VoIP
      34 million population, 72% Penetration
      IPTV and HSIA
    • Today's challenges . . .
      Developers; cheaper/faster access to our base
      Carriers; faster access to cheaper innovation
      Subscribers; access to more affordable niche apps
      We need a
      “Service Delivery Framework”
    • Why do we want it . . .
      Web 2.0
      SDF
      SOA
      Technology
      • Principles: SOA, Re-use and connectivity . . . Improve Time and Cost
      • Lessons: Web2.0, Harness Collective Intelligence . . . External Innovation
      • Technology: Any device, anywhere and any time . . . Flexibility
    • So, what is it . . .
      Policy Engine
      $$$
      IT Abstraction
      (WS Gateway)
      Service Delivery Framework
      Partner Settlement
      LDAP
      LDAP
      Identity
      Network
      Activation
      Top-Up
      Orchestration
      Mobility Abstraction
      (OSA/Parlay Gateway)
      OA&M
      Reporting
      &
      SLA
      Security
      Payments
      (Reserve)
      Service
      Authorization
      Service
      Profile
      MM7
      (MMS)
      SMPP
      (SMS)
      3PRM
      PAP
      (WAP Push)
      Channel
      Listing
      MLP
      (Location)
      Web Services
      Mission Statement
      “One SDF to rule them all, One SDF to find them, One SDF to bring them all, and in darkness bind them.”
      Open Interface
      Business
      Logic
      Abstraction
    • Who wants it . . .
      Partner
      Partner
      Partner
      Partner
      Partner
      Partner
      WSDL
      SDF (Central Access, Policy & 3PRM)
      Real time
      Billing I/f
      SMPP
      MLP
      MM7
      PAP
      MM7
      SMPP
      MLP
      PAP
      PPG
      MMSC
      MPC
      SMSC
      PPG
      MMSC
      MPC
      SMSC
      Infranet
      Lasagna Mode of Operation
      Spaghetti Mode of Operation
      The Network Manager wants;
      • A network that is manageable, (complex troubleshooting)
      • To expose network enablers, (more funding)
      • To focus on network enabler, (less work)
    • Who wants it . . .
      Applications
      SDF Business Case
      The Product Manager wants;
      • Cheaper and quicker time to market, via automation
      • A ‘Long Tail’ business model approach to applications
      • Share risk on application creation and innovation
    • Who wants it . . .
      The Partners want;
      • The commercial are important, they need to see value . . . Think rev share %
      • To use their own tooling, the rest they can figure out as they are innovative folks
      • Time to market, reduced risk and cost and improve time to cash
      • To get paid accurately and on time !!
    • The new face of Service Delivery . . .
      https://partners.telus.com/
    • Lessons learned . . .
      SDF Successes
      reduce cost through efficiencies and service re-use
      improve time-to-market through service re-use
      free up engineering resources to focus on core capabilities
      encourage innovation, promote collaboration externally and internally
      SDF Challenges
      • when you abstract you will also abstract the problems
      • educate the partners, quietly exposing is not enough
      • do you have a product managers per API or for the framework
      • define performance characteristics, remember it not a box
      SDF Advice
      • Take small steps with a clearly defined scope
      • Have senior buy-in and think Governance
      • The success outweigh the challenges !!!
    • Sigma Systems – Company Profile
      May 24, 2011
      © Sigma Systems - Company Confidential
      Chart - 12
      Experts in Provisioning the Evolution of New Services
      15+ years of dedicated OSS development and deployment experience in Cable, Telco, and Mobile
      Privately held, headquartered in Toronto, with Global Sales and Services offices in London, Japan, Portugal, Brazil and India
      50+ deployments worldwide; more than 150 million Voice, Video, Data and Mobile services under management
      320+ employees dedicated to OSS Service Management and Fulfillment design, development and deployment
      Ongoing commitment to Research and Development, aligned with key industry standards
      12
    • Sigma SMP and TMForumFrameworx
      May 24, 2011
      © Sigma Systems – 2011 - Company Confidential
      Chart - 13
    • Service Layer Solution at Telus
      Abstracts service delivery technologies from upstream systems
      TMF Standards-based Interfaces
      Common Technical/Service Catalog across all classes of Service
      Integrated Order Management, Provisioning and Activation
      Facilitates Rapid Product & Service Creation
      May 24, 2011
      © Sigma Systems - 2011- Company Confidential
      Chart - 14
      CDMA
      Access
      iDEN
      Access
      SDPs:
      RIM,
      Messaging
      LBS
      Other:
      Paging,
      CDPD
      CDMA
      Access
      iDEN
      Access
      SDPs:
      RIM,
      Messaging
      LBS
      Other:
      Paging,
      CDPD
    • Business and Operational Benefits Realized
      Architectural goals achieved
      Data integrity issues removed
      Managed the service-subscriber-topology relationships
      Avoided “back-door” operational activities
      Reduced the provisioning errors
      < 1% after commercial deployment
      Reduced call-center support volumes…
      “$millions worth of benefits in customer acquisition, retention and satisfaction”
      May 24, 2011
      © Sigma Systems – 2011 - Company Confidential
      Chart - 15
    • Network Evolution
      May 24, 2011
      © Sigma Systems – 2011 - Company Confidential
      Chart - 16
      In 2008 Telus announced plan to construct a national High Speed Packet Access (HSPA) network
      Tight timeline
      Need to be running for the 2010 Vancouver Winter Olympics
      True Test of the Service Layer architecture
    • Service Layer Passes the Test
      Effective abstraction layer masked most activation complexities from upstream systems
      Simplified integration of HSPA technology
      Re-use of provisioning logic for SDPs on top of HPSA access
      Ready for “Activation as a Service”
      May 24, 2011
      © Sigma Systems - 2011- Company Confidential
      Chart - 17
      CDMA
      Access
      iDEN
      Access
      SDPs:
      RIM,
      Messaging
      LBS
      Other:
      Paging,
      CDPD
      HSPA
      Access
    • Thank You
      Shane Logan
      Director, Services Enablement
      Telus
      Shane.logan@telus.com
      May 24, 2011
      © Sigma Systems – 2011 - Company Confidential
      Chart - 18
      Brian Cappellani
      CTO & VP of Engineering
      Sigma Systems
      Brian.cappellani@sigma-systems.com