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Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
Transforming the service layer telus-sigma
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Transforming the service layer telus-sigma

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  • 1. Shane Logan<br /> Director, Services Architecture<br />Transforming the service layer to maintain competitive advantage.<br />
  • 2. Who are we . . .<br />HSPA, CDMA, iDEN<br />Voice, both PSTN and VoIP<br />34 million population, 72% Penetration<br />IPTV and HSIA<br />
  • 3. Today's challenges . . .<br />Developers; cheaper/faster access to our base<br />Carriers; faster access to cheaper innovation <br />Subscribers; access to more affordable niche apps<br />We need a <br />“Service Delivery Framework” <br />
  • 4. Why do we want it . . .<br />Web 2.0<br />SDF<br />SOA<br />Technology<br /><ul><li>Principles: SOA, Re-use and connectivity . . . Improve Time and Cost
  • 5. Lessons: Web2.0, Harness Collective Intelligence . . . External Innovation
  • 6. Technology: Any device, anywhere and any time . . . Flexibility</li></li></ul><li>So, what is it . . .<br />Policy Engine<br />$$$<br />IT Abstraction<br />(WS Gateway)<br /> Service Delivery Framework<br />Partner Settlement<br />LDAP<br />LDAP<br />Identity<br />Network<br />Activation<br />Top-Up<br />Orchestration<br />Mobility Abstraction<br />(OSA/Parlay Gateway)<br />OA&M<br />Reporting<br />&<br />SLA<br />Security<br />Payments<br />(Reserve)<br />Service<br />Authorization<br />Service<br /> Profile<br />MM7<br />(MMS)<br />SMPP<br />(SMS)<br />3PRM<br />PAP<br />(WAP Push)<br />Channel<br />Listing<br />MLP<br />(Location)<br />Web Services<br />Mission Statement<br />“One SDF to rule them all, One SDF to find them, One SDF to bring them all, and in darkness bind them.”<br />Open Interface<br />Business <br />Logic<br />Abstraction<br />
  • 7. Who wants it . . .<br />Partner<br />Partner<br />Partner <br />Partner <br />Partner<br />Partner<br />WSDL<br />SDF (Central Access, Policy & 3PRM)<br />Real time<br />Billing I/f<br />SMPP<br />MLP<br />MM7<br />PAP<br />MM7<br />SMPP<br />MLP<br />PAP<br />PPG<br />MMSC<br />MPC<br />SMSC<br />PPG<br />MMSC<br />MPC<br />SMSC<br />Infranet<br />Lasagna Mode of Operation<br />Spaghetti Mode of Operation<br />The Network Manager wants;<br /><ul><li>A network that is manageable, (complex troubleshooting)
  • 8. To expose network enablers, (more funding)
  • 9. To focus on network enabler, (less work) </li></li></ul><li>Who wants it . . .<br /> Applications<br /> SDF Business Case <br />The Product Manager wants;<br /><ul><li>Cheaper and quicker time to market, via automation
  • 10. A ‘Long Tail’ business model approach to applications
  • 11. Share risk on application creation and innovation </li></li></ul><li>Who wants it . . .<br />The Partners want;<br /><ul><li>The commercial are important, they need to see value . . . Think rev share %
  • 12. To use their own tooling, the rest they can figure out as they are innovative folks
  • 13. Time to market, reduced risk and cost and improve time to cash
  • 14. To get paid accurately and on time !!</li></li></ul><li>The new face of Service Delivery . . .<br />https://partners.telus.com/<br />
  • 15. Lessons learned . . .<br />SDF Successes<br />reduce cost through efficiencies and service re-use<br />improve time-to-market through service re-use<br />free up engineering resources to focus on core capabilities <br />encourage innovation, promote collaboration externally and internally<br />SDF Challenges<br /><ul><li>when you abstract you will also abstract the problems
  • 16. educate the partners, quietly exposing is not enough
  • 17. do you have a product managers per API or for the framework
  • 18. define performance characteristics, remember it not a box</li></ul>SDF Advice<br /><ul><li>Take small steps with a clearly defined scope
  • 19. Have senior buy-in and think Governance
  • 20. The success outweigh the challenges !!!</li></li></ul><li>
  • 21. Sigma Systems – Company Profile<br />May 24, 2011<br />© Sigma Systems - Company Confidential<br />Chart - 12<br />Experts in Provisioning the Evolution of New Services<br />15+ years of dedicated OSS development and deployment experience in Cable, Telco, and Mobile<br />Privately held, headquartered in Toronto, with Global Sales and Services offices in London, Japan, Portugal, Brazil and India<br />50+ deployments worldwide; more than 150 million Voice, Video, Data and Mobile services under management<br />320+ employees dedicated to OSS Service Management and Fulfillment design, development and deployment<br />Ongoing commitment to Research and Development, aligned with key industry standards <br />12<br />
  • 22. Sigma SMP and TMForumFrameworx<br />May 24, 2011<br />© Sigma Systems – 2011 - Company Confidential<br />Chart - 13<br />
  • 23. Service Layer Solution at Telus<br />Abstracts service delivery technologies from upstream systems<br />TMF Standards-based Interfaces<br />Common Technical/Service Catalog across all classes of Service<br />Integrated Order Management, Provisioning and Activation<br />Facilitates Rapid Product & Service Creation <br />May 24, 2011<br />© Sigma Systems - 2011- Company Confidential<br />Chart - 14<br />CDMA<br />Access<br />iDEN<br />Access<br />SDPs:<br />RIM,<br />Messaging<br />LBS<br />Other:<br />Paging,<br />CDPD<br />CDMA<br />Access<br />iDEN<br />Access<br />SDPs:<br />RIM,<br />Messaging<br />LBS<br />Other:<br />Paging,<br />CDPD<br />
  • 24. Business and Operational Benefits Realized<br />Architectural goals achieved<br />Data integrity issues removed<br />Managed the service-subscriber-topology relationships<br />Avoided “back-door” operational activities<br />Reduced the provisioning errors<br />< 1% after commercial deployment<br />Reduced call-center support volumes…<br />“$millions worth of benefits in customer acquisition, retention and satisfaction”<br />May 24, 2011<br />© Sigma Systems – 2011 - Company Confidential<br />Chart - 15<br />
  • 25. Network Evolution<br />May 24, 2011<br />© Sigma Systems – 2011 - Company Confidential<br />Chart - 16<br />In 2008 Telus announced plan to construct a national High Speed Packet Access (HSPA) network <br />Tight timeline<br />Need to be running for the 2010 Vancouver Winter Olympics<br />True Test of the Service Layer architecture<br />
  • 26. Service Layer Passes the Test<br />Effective abstraction layer masked most activation complexities from upstream systems<br />Simplified integration of HSPA technology<br />Re-use of provisioning logic for SDPs on top of HPSA access<br />Ready for “Activation as a Service”<br />May 24, 2011<br />© Sigma Systems - 2011- Company Confidential<br />Chart - 17<br />CDMA<br />Access<br />iDEN<br />Access<br />SDPs:<br />RIM,<br />Messaging<br />LBS<br />Other:<br />Paging,<br />CDPD<br />HSPA<br />Access<br />
  • 27. Thank You<br />Shane Logan<br />Director, Services Enablement<br />Telus<br />Shane.logan@telus.com<br />May 24, 2011<br />© Sigma Systems – 2011 - Company Confidential<br />Chart - 18<br />Brian Cappellani<br />CTO & VP of Engineering<br />Sigma Systems<br />Brian.cappellani@sigma-systems.com<br />

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