Transforming the service layer telus-sigma

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  • 1. Shane Logan
    Director, Services Architecture
    Transforming the service layer to maintain competitive advantage.
  • 2. Who are we . . .
    HSPA, CDMA, iDEN
    Voice, both PSTN and VoIP
    34 million population, 72% Penetration
    IPTV and HSIA
  • 3. Today's challenges . . .
    Developers; cheaper/faster access to our base
    Carriers; faster access to cheaper innovation
    Subscribers; access to more affordable niche apps
    We need a
    “Service Delivery Framework”
  • 4. Why do we want it . . .
    Web 2.0
    SDF
    SOA
    Technology
    • Principles: SOA, Re-use and connectivity . . . Improve Time and Cost
    • 5. Lessons: Web2.0, Harness Collective Intelligence . . . External Innovation
    • 6. Technology: Any device, anywhere and any time . . . Flexibility
  • So, what is it . . .
    Policy Engine
    $$$
    IT Abstraction
    (WS Gateway)
    Service Delivery Framework
    Partner Settlement
    LDAP
    LDAP
    Identity
    Network
    Activation
    Top-Up
    Orchestration
    Mobility Abstraction
    (OSA/Parlay Gateway)
    OA&M
    Reporting
    &
    SLA
    Security
    Payments
    (Reserve)
    Service
    Authorization
    Service
    Profile
    MM7
    (MMS)
    SMPP
    (SMS)
    3PRM
    PAP
    (WAP Push)
    Channel
    Listing
    MLP
    (Location)
    Web Services
    Mission Statement
    “One SDF to rule them all, One SDF to find them, One SDF to bring them all, and in darkness bind them.”
    Open Interface
    Business
    Logic
    Abstraction
  • 7. Who wants it . . .
    Partner
    Partner
    Partner
    Partner
    Partner
    Partner
    WSDL
    SDF (Central Access, Policy & 3PRM)
    Real time
    Billing I/f
    SMPP
    MLP
    MM7
    PAP
    MM7
    SMPP
    MLP
    PAP
    PPG
    MMSC
    MPC
    SMSC
    PPG
    MMSC
    MPC
    SMSC
    Infranet
    Lasagna Mode of Operation
    Spaghetti Mode of Operation
    The Network Manager wants;
    • A network that is manageable, (complex troubleshooting)
    • 8. To expose network enablers, (more funding)
    • 9. To focus on network enabler, (less work)
  • Who wants it . . .
    Applications
    SDF Business Case
    The Product Manager wants;
    • Cheaper and quicker time to market, via automation
    • 10. A ‘Long Tail’ business model approach to applications
    • 11. Share risk on application creation and innovation
  • Who wants it . . .
    The Partners want;
    • The commercial are important, they need to see value . . . Think rev share %
    • 12. To use their own tooling, the rest they can figure out as they are innovative folks
    • 13. Time to market, reduced risk and cost and improve time to cash
    • 14. To get paid accurately and on time !!
  • The new face of Service Delivery . . .
    https://partners.telus.com/
  • 15. Lessons learned . . .
    SDF Successes
    reduce cost through efficiencies and service re-use
    improve time-to-market through service re-use
    free up engineering resources to focus on core capabilities
    encourage innovation, promote collaboration externally and internally
    SDF Challenges
    • when you abstract you will also abstract the problems
    • 16. educate the partners, quietly exposing is not enough
    • 17. do you have a product managers per API or for the framework
    • 18. define performance characteristics, remember it not a box
    SDF Advice
    • Take small steps with a clearly defined scope
    • 19. Have senior buy-in and think Governance
    • 20. The success outweigh the challenges !!!
  • 21. Sigma Systems – Company Profile
    May 24, 2011
    © Sigma Systems - Company Confidential
    Chart - 12
    Experts in Provisioning the Evolution of New Services
    15+ years of dedicated OSS development and deployment experience in Cable, Telco, and Mobile
    Privately held, headquartered in Toronto, with Global Sales and Services offices in London, Japan, Portugal, Brazil and India
    50+ deployments worldwide; more than 150 million Voice, Video, Data and Mobile services under management
    320+ employees dedicated to OSS Service Management and Fulfillment design, development and deployment
    Ongoing commitment to Research and Development, aligned with key industry standards
    12
  • 22. Sigma SMP and TMForumFrameworx
    May 24, 2011
    © Sigma Systems – 2011 - Company Confidential
    Chart - 13
  • 23. Service Layer Solution at Telus
    Abstracts service delivery technologies from upstream systems
    TMF Standards-based Interfaces
    Common Technical/Service Catalog across all classes of Service
    Integrated Order Management, Provisioning and Activation
    Facilitates Rapid Product & Service Creation
    May 24, 2011
    © Sigma Systems - 2011- Company Confidential
    Chart - 14
    CDMA
    Access
    iDEN
    Access
    SDPs:
    RIM,
    Messaging
    LBS
    Other:
    Paging,
    CDPD
    CDMA
    Access
    iDEN
    Access
    SDPs:
    RIM,
    Messaging
    LBS
    Other:
    Paging,
    CDPD
  • 24. Business and Operational Benefits Realized
    Architectural goals achieved
    Data integrity issues removed
    Managed the service-subscriber-topology relationships
    Avoided “back-door” operational activities
    Reduced the provisioning errors
    < 1% after commercial deployment
    Reduced call-center support volumes…
    “$millions worth of benefits in customer acquisition, retention and satisfaction”
    May 24, 2011
    © Sigma Systems – 2011 - Company Confidential
    Chart - 15
  • 25. Network Evolution
    May 24, 2011
    © Sigma Systems – 2011 - Company Confidential
    Chart - 16
    In 2008 Telus announced plan to construct a national High Speed Packet Access (HSPA) network
    Tight timeline
    Need to be running for the 2010 Vancouver Winter Olympics
    True Test of the Service Layer architecture
  • 26. Service Layer Passes the Test
    Effective abstraction layer masked most activation complexities from upstream systems
    Simplified integration of HSPA technology
    Re-use of provisioning logic for SDPs on top of HPSA access
    Ready for “Activation as a Service”
    May 24, 2011
    © Sigma Systems - 2011- Company Confidential
    Chart - 17
    CDMA
    Access
    iDEN
    Access
    SDPs:
    RIM,
    Messaging
    LBS
    Other:
    Paging,
    CDPD
    HSPA
    Access
  • 27. Thank You
    Shane Logan
    Director, Services Enablement
    Telus
    Shane.logan@telus.com
    May 24, 2011
    © Sigma Systems – 2011 - Company Confidential
    Chart - 18
    Brian Cappellani
    CTO & VP of Engineering
    Sigma Systems
    Brian.cappellani@sigma-systems.com