Your SlideShare is downloading. ×
  • Like
The 360 Degree View of Subscriber Knowledge
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The 360 Degree View of Subscriber Knowledge


Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Federated access and control to network capabilities and service enablers


  • 1. The 360 Degree View of Subscriber Knowledge Brian Cappellani CTO Sigma Systems, Inc.
  • 2. The Evolution of New Services
    • Video Services Explosion
      • From “Prime Time” to “My Time”
        • Time shifted solutions
        • Location Shift (follow-me-TV)
      • Broadband on the Go
        • Video is going Mobile
        • Video Messaging
        • Infotainment on the Mobile
        • Mobile VOD
      • Broadband Demand
        • TV-On-Demand
        • Ultra Broadband/Wideband
    • Competition Amongst Service Providers for Video Subs
        • Advanced Advertising
        • Mobile Integration & Multi-screen Consumer Experience
  • 3. What’s Required? ‘ Deliver the Rich Consumer Experience ’ Interactivity – Personalization – On-Demand – Multimedia – Service Bundling
  • 4. Understanding the Customer’s Experience
    • Requirements
      • Bringing together disaggregated information across multiple networks
        • What Types of Services Used?
        • How are Services Accessed?
        • The Customer’s Personal Preferences?
        • What Measurements of Service Usage?
        • What quality of service have customer’s been experiencing?
    • Service & Network layer information must be coupled together to address customer quality of experience
    • Justification for tighter integration between service fulfillment & mediation
      • Usage based statistics from network
      • Capture consumer preferences, trends & behaviors
      • Subscriber & service policy (entitlements, privileges, etc)
      • Federated information visibility with analysis and audience qualification
      • Enable on-demand & real-time application delivery and charging
  • 5. Extending to the 360° View
    • Common Approaches For:
      • Event collection, correlation and analysis
      • Service and subscriber-level policies
      • Billing, Charging and settlement
    • Integrated On and Off-Line Mediation Support
      • “ real time” - support session control and third party applications
      • “ offline” - analyze subscriber patterns for events
    • Integrate new partners and applications with standardized interfaces and processes (e.g WebServices)
    • Ability to access/utilize key network capabilities or enablers
        • QoS, presence, location, app server capabilities
    • Policy is a key component
      • Subscriber policy enablers - entitlements to or what “opt in” decisions they have made
      • Policies covering 3 rd party application’s access to these enablers
  • 6.
    • State of the Subscriber
      • Services Consumed
      • Service Location
      • Service Preferences
    Unlocking The Value of Subscriber Data Leveraging “Subscriber Knowledge”
    • Advanced Advertising
    • B2B Integration – Premium Applications, Content, etc.
    • Service Provider Up-Sell & Campaigns
    • Rich Consumer Experiences
    • Interactive Data
      • Behavioral Trends
      • Service Usage
      • Interaction Amongst Services
  • 7. Enabling Up-Sell, Campaigns and B2B Integration
    • Automate targeted up-sell recommendations & promotions
      • CSR, IVR, Web portal
    • Support customer care retention programs
    • Marketing reports to assist in new service products definitions
    • Offer personalized video, content and interactive applications via B2B partners
  • 8. The Dawn of Advanced Advertising
    • Plan and launch new advertising business models:
      • Dynamic add insertion
        • Target ads in linear programs to a geographical zone
      • Ads downloaded to a Digital Video Recorder (DVR)
      • Video on Demand
        • Pre & post roll ads, Pause ads
      • Interactive, on-screen displays ads
  • 9. Enable Integrated Consumer Experiences
      • Live TV Chat
      • Caller ID over TV
      • Unified Messaging over TV