The 360 Degree View of Subscriber Knowledge
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The 360 Degree View of Subscriber Knowledge

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Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

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  • Federated access and control to network capabilities and service enablers

The 360 Degree View of Subscriber Knowledge The 360 Degree View of Subscriber Knowledge Presentation Transcript

  • The 360 Degree View of Subscriber Knowledge Brian Cappellani CTO Sigma Systems, Inc.
  • The Evolution of New Services
    • Video Services Explosion
      • From “Prime Time” to “My Time”
        • Time shifted solutions
        • Location Shift (follow-me-TV)
      • Broadband on the Go
        • Video is going Mobile
        • Video Messaging
        • Infotainment on the Mobile
        • Mobile VOD
      • Broadband Demand
        • TV-On-Demand
        • Ultra Broadband/Wideband
    • Competition Amongst Service Providers for Video Subs
        • Advanced Advertising
        • Mobile Integration & Multi-screen Consumer Experience
  • What’s Required? ‘ Deliver the Rich Consumer Experience ’ Interactivity – Personalization – On-Demand – Multimedia – Service Bundling
  • Understanding the Customer’s Experience
    • Requirements
      • Bringing together disaggregated information across multiple networks
        • What Types of Services Used?
        • How are Services Accessed?
        • The Customer’s Personal Preferences?
        • What Measurements of Service Usage?
        • What quality of service have customer’s been experiencing?
    • Service & Network layer information must be coupled together to address customer quality of experience
    • Justification for tighter integration between service fulfillment & mediation
      • Usage based statistics from network
      • Capture consumer preferences, trends & behaviors
      • Subscriber & service policy (entitlements, privileges, etc)
      • Federated information visibility with analysis and audience qualification
      • Enable on-demand & real-time application delivery and charging
  • Extending to the 360° View
    • Common Approaches For:
      • Event collection, correlation and analysis
      • Service and subscriber-level policies
      • Billing, Charging and settlement
    • Integrated On and Off-Line Mediation Support
      • “ real time” - support session control and third party applications
      • “ offline” - analyze subscriber patterns for events
    • Integrate new partners and applications with standardized interfaces and processes (e.g WebServices)
    • Ability to access/utilize key network capabilities or enablers
        • QoS, presence, location, app server capabilities
    • Policy is a key component
      • Subscriber policy enablers - entitlements to or what “opt in” decisions they have made
      • Policies covering 3 rd party application’s access to these enablers
    • State of the Subscriber
      • Services Consumed
      • Service Location
      • Service Preferences
    Unlocking The Value of Subscriber Data Leveraging “Subscriber Knowledge”
    • Advanced Advertising
    • B2B Integration – Premium Applications, Content, etc.
    • Service Provider Up-Sell & Campaigns
    • Rich Consumer Experiences
    • Interactive Data
      • Behavioral Trends
      • Service Usage
      • Interaction Amongst Services
  • Enabling Up-Sell, Campaigns and B2B Integration
    • Automate targeted up-sell recommendations & promotions
      • CSR, IVR, Web portal
    • Support customer care retention programs
    • Marketing reports to assist in new service products definitions
    • Offer personalized video, content and interactive applications via B2B partners
  • The Dawn of Advanced Advertising
    • Plan and launch new advertising business models:
      • Dynamic add insertion
        • Target ads in linear programs to a geographical zone
      • Ads downloaded to a Digital Video Recorder (DVR)
      • Video on Demand
        • Pre & post roll ads, Pause ads
      • Interactive, on-screen displays ads
  • Enable Integrated Consumer Experiences
      • Live TV Chat
      • Caller ID over TV
      • Unified Messaging over TV