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The 360 Degree View of Subscriber Knowledge


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Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

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  • Federated access and control to network capabilities and service enablers
  • Transcript

    • 1. The 360 Degree View of Subscriber Knowledge Brian Cappellani CTO Sigma Systems, Inc.
    • 2. The Evolution of New Services
      • Video Services Explosion
        • From “Prime Time” to “My Time”
          • Time shifted solutions
          • Location Shift (follow-me-TV)
        • Broadband on the Go
          • Video is going Mobile
          • Video Messaging
          • Infotainment on the Mobile
          • Mobile VOD
        • Broadband Demand
          • TV-On-Demand
          • Ultra Broadband/Wideband
      • Competition Amongst Service Providers for Video Subs
          • Advanced Advertising
          • Mobile Integration & Multi-screen Consumer Experience
    • 3. What’s Required? ‘ Deliver the Rich Consumer Experience ’ Interactivity – Personalization – On-Demand – Multimedia – Service Bundling
    • 4. Understanding the Customer’s Experience
      • Requirements
        • Bringing together disaggregated information across multiple networks
          • What Types of Services Used?
          • How are Services Accessed?
          • The Customer’s Personal Preferences?
          • What Measurements of Service Usage?
          • What quality of service have customer’s been experiencing?
      • Service & Network layer information must be coupled together to address customer quality of experience
      • Justification for tighter integration between service fulfillment & mediation
        • Usage based statistics from network
        • Capture consumer preferences, trends & behaviors
        • Subscriber & service policy (entitlements, privileges, etc)
        • Federated information visibility with analysis and audience qualification
        • Enable on-demand & real-time application delivery and charging
    • 5. Extending to the 360° View
      • Common Approaches For:
        • Event collection, correlation and analysis
        • Service and subscriber-level policies
        • Billing, Charging and settlement
      • Integrated On and Off-Line Mediation Support
        • “ real time” - support session control and third party applications
        • “ offline” - analyze subscriber patterns for events
      • Integrate new partners and applications with standardized interfaces and processes (e.g WebServices)
      • Ability to access/utilize key network capabilities or enablers
          • QoS, presence, location, app server capabilities
      • Policy is a key component
        • Subscriber policy enablers - entitlements to or what “opt in” decisions they have made
        • Policies covering 3 rd party application’s access to these enablers
    • 6.
      • State of the Subscriber
        • Services Consumed
        • Service Location
        • Service Preferences
      Unlocking The Value of Subscriber Data Leveraging “Subscriber Knowledge”
      • Advanced Advertising
      • B2B Integration – Premium Applications, Content, etc.
      • Service Provider Up-Sell & Campaigns
      • Rich Consumer Experiences
      • Interactive Data
        • Behavioral Trends
        • Service Usage
        • Interaction Amongst Services
    • 7. Enabling Up-Sell, Campaigns and B2B Integration
      • Automate targeted up-sell recommendations & promotions
        • CSR, IVR, Web portal
      • Support customer care retention programs
      • Marketing reports to assist in new service products definitions
      • Offer personalized video, content and interactive applications via B2B partners
    • 8. The Dawn of Advanced Advertising
      • Plan and launch new advertising business models:
        • Dynamic add insertion
          • Target ads in linear programs to a geographical zone
        • Ads downloaded to a Digital Video Recorder (DVR)
        • Video on Demand
          • Pre & post roll ads, Pause ads
        • Interactive, on-screen displays ads
    • 9. Enable Integrated Consumer Experiences
        • Live TV Chat
        • Caller ID over TV
        • Unified Messaging over TV