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Targeted TV -The Future of Addressable Advertising
 

Targeted TV -The Future of Addressable Advertising

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Brian Cappellani, CTO Sigma System's presents at the Light Reading Event -Cable Next Gen Video

Brian Cappellani, CTO Sigma System's presents at the Light Reading Event -Cable Next Gen Video

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  • The type of information contained in SIS can potentially also be leveraged to support other applications to help further justify an SIS investment. These include: Automated targeted up-sell recommendations/promotions for CSRs, IVR on-hold messaging and web portal promotions Automated rules that determine what additional service(s) a subscriber may most likely be interested in based on current services and usage Support customer care retention and loyalty programs – support staff can more readily identify the incentive that is more likely to keep a given subscriber Provide marketing reports to assist in identifying new service product opportunities SIS information can be used to assess potential demand for a new service Potential to personalize cable operator-provided video and Internet applications Can use information about likely family makeup and interests to modify interface and content to better meet user needs Customer support applications — i.e. identify STBs impacted by an outage Could support query to identify services and subscribers impacted by a service outage

Targeted TV -The Future of Addressable Advertising Targeted TV -The Future of Addressable Advertising Presentation Transcript