A SIS provides subscriber metadata query and notification services to other logical components identified in the SCTE 130 architecture, as well as campaign managers.
SIS “rolls up” information from multiple data sources into a unified format
SIS queries employ the notion of an "Audience Qualifier" (AQ) that defines an advertising relevant attribute about a subscriber
Demographic Data Viewing History Data Subscriber Information Service (SIS) SMS Data Demographic Data Viewing History Data SIS Client SIS Client SIS Client Viewing History Data Other Subscriber Data SIS Interface
Sigma SIS Product Architecture SIS Configurator SCTE 130 SIS Web Services API Inference & Analytics Engine AQ Designer Policy Sigma Active Mediation Platform Other Data Repositories Subscriber AQ Database 3 rd Party Demographics Sigma SMP VOD/PPV Usage Data Tru2way Usage Data Other Data Repositories