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“ real time” - support session control and third party applications
“ offline” - analyze subscriber patterns for events
Integrate new partners and applications with standardized interfaces and processes (e.g WebServices)
Ability to access/utilize key network capabilities or enablers
QoS, presence, location, app server capabilities
Policy is a key component
Subscriber policy enablers - entitlements to or what “opt in” decisions they have made
Policies covering 3 rd party application’s access to these enablers
OSS at the Edge - Architecture Network Elements / App Servers Presence Location QoS / PCMM / Network Policy Billing / Charging Device Capability Traditional OSS In House App 1 In House App 2 Partner App 1 Partner App 2 Subscriber Repositories Partner & Access Control Layer Partner Mgmt OSS at the Edge
The Value of Subscriber Data Cable’s Tru2Way provides a new, standards-based opportunity to retrieve viewing history and interactions through IPDR interface to STBs Currently, key “untapped” information is subscriber viewing and usage habits
SIS answers queries concerning its associated subscriber information database(s)
SIS issues notification messages when subscriber database changes are detected.
SIS queries employ the notion of an "Audience Qualifier" (AQ). An audience qualifier is a simple name/value pair (eg. Age/18-25).
A SIS provides subscriber metadata query and notification services to service consumers. SIS “rolls up” information from multiple data sources in a unified format
Demographic Data Viewing History Data Subscriber Information Service (SIS) SMS Data Demographic Data Viewing History Data SIS Client SIS Client SIS Client Viewing History Data Other Subscriber Data SIS Interface