Migrating To Next Gen Networks


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Chris Girard of COX and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2009. It covers a case study of Cox's OSS Service Transformation.

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  • Existing provisioning system is silo’ed in nature Cross-product provisioning is “shoe-horned” into provisioning Existing provisioning system is legacy and proprietary in nature and does not follow current IT industry standards Difficult to train personnel Mix of older and proprietary technologies Complicated logic from years of extending baseline code Lots of dead code from defunct technologies, e.g., pre-DOCSIS modem provisioning Long time to market Lack of continuous integration extends development phase Lack of automated testing extends QA phase
  • Sigma’s newest version of the SMP platform fulfilled these requirements.
  • Migrating To Next Gen Networks

    1. 1. Migrating to Next Generation Networks I Delivering the Rich Consumer Experience: A Case Study of One Operator’s Service Transformation May 8, 2009 11-12:30
    2. 2. Cox Communications Overview <ul><li>A multi-service broadband communications and entertainment company </li></ul><ul><ul><li>Owned by parent company Cox Enterprises a leading communications, media and automotive services company. With revenues exceeding $15 billion </li></ul></ul><ul><ul><li>Cox Communications subsidiary was founded in 1962 </li></ul></ul><ul><ul><li>Achieved $8.7 billion in revenue in 2008 </li></ul></ul><ul><ul><li>22,000 employees </li></ul></ul><ul><ul><li>Operate in 18 states </li></ul></ul><ul><ul><li>Cox Communications currently offers Video, Telephone and Broadband Services, Wireless (coming soon) </li></ul></ul>
    3. 3. Cox Communications Statistics <ul><li>Residential </li></ul><ul><ul><li>3 rd largest cable television company in the United States </li></ul></ul><ul><ul><li>6 million residential customers (9.7 million homes passed) </li></ul></ul><ul><ul><ul><li>5 million basic video customers with 3 million subscribing to digital cable </li></ul></ul></ul><ul><ul><ul><li>4 million broadband subscribers </li></ul></ul></ul><ul><ul><ul><li>2.5 million telephone subscribers, 7 th largest phone provider in US </li></ul></ul></ul><ul><ul><li>Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network. </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. </li></ul></ul><ul><ul><ul><li>250,000 business customers </li></ul></ul></ul><ul><ul><ul><li>600,000 phone lines </li></ul></ul></ul><ul><ul><ul><li>Targeted $1 billion in revenue by 2010 </li></ul></ul></ul><ul><li>Cox Wireless (Scheduled to launch 2009) </li></ul>
    4. 4. Business Environment <ul><li>Challenges </li></ul><ul><ul><li>Video, voice and data services are becoming a zero sum game. No materially net new customers in the US. </li></ul></ul><ul><ul><li>Differentiation is becoming more difficult </li></ul></ul><ul><ul><li>Increased Competition </li></ul></ul><ul><ul><ul><li>Traditional telecommunications companies are providing Video </li></ul></ul></ul><ul><ul><ul><li>Over the top providers like Vonage and Hulu are competing for customers on our own network </li></ul></ul></ul><ul><ul><ul><li>Wireline phone growth is beginning to show signs of slowing </li></ul></ul></ul><ul><ul><li>Downturn in business cycle </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>Become the trusted provider </li></ul></ul><ul><ul><li>Respond to any competitive threat within 6 months </li></ul></ul>
    5. 5. Business Strategy Impact on Service Activation <ul><li>Increased need for reliability </li></ul><ul><li>Improved operational efficiency in order to reduce cost </li></ul><ul><li>Acceleration in timelines of the rollout of new features </li></ul><ul><ul><li>Increased reliance on cross product features as a differentiator is breaking down silo’s between products </li></ul></ul>
    6. 6. Service Activation Evolution
    7. 7. Service Activation System Requirements <ul><li>Current IT Standards </li></ul><ul><ul><li>Service Oriented ArchitectureWeb Services </li></ul></ul><ul><ul><li>Business Process Execution Language (BPEL) </li></ul></ul><ul><ul><li>J2EE </li></ul></ul><ul><li>Telecommunications Standards </li></ul><ul><ul><li>Telecommunications Application Framework (TAM) </li></ul></ul><ul><ul><ul><li>Systems Integration Framework </li></ul></ul></ul><ul><ul><ul><ul><li>OSS/J </li></ul></ul></ul></ul>
    8. 8. SOA-Enabled Service Activation 4 1 3 3 3 Enterprise Service Bus 2 FF CS2K BTS DMS DAC DNCS ICOMS ICOMS HLR WF BR PC Broadband Service Telephony Service Video Service O/E Service Billing Service Wireless Service Provisioning Service ITV OPW OPW
    9. 9. About Sigma Systems <ul><li>Global Leader in Advanced IP Service Fulfillment Solutions </li></ul><ul><ul><li>Over 12 years dedicated OSS development & deployment experience </li></ul></ul><ul><ul><li>Global offices (Canada, India, EMEA, APAC and CALA) </li></ul></ul><ul><ul><li>50+ Deployments Worldwide </li></ul></ul><ul><ul><li>9 of top 15 Cable Service providers in North America </li></ul></ul><ul><ul><li>Over 100 million services managed across Voice, Video, Data, and Multi-media services </li></ul></ul><ul><ul><li>Proven, pre-integrated solutions for Triple and Quad Play (Voice, Video, Data, Content and Multi-media) services delivering: </li></ul></ul><ul><ul><ul><li>Fulfillment, Active Mediation, Subscriber Information for Advanced Advertising </li></ul></ul></ul>
    10. 10. Service Layer Transformation Requirements <ul><li>A True Service Layer: </li></ul><ul><ul><li>Provides Service Layer Abstraction </li></ul></ul><ul><ul><li>Supports rapid reuse of value added services across multiple access technologies </li></ul></ul><ul><ul><li>Provides repository of Subscriber-Service-Resource association information </li></ul></ul><ul><li>Service Layer Infrastructure Requirements </li></ul><ul><ul><li>Strong Platform that can deliver all classes of service </li></ul></ul><ul><ul><ul><li>Residential, Commercial, Subscription, event-based/on demand </li></ul></ul></ul><ul><ul><li>Standards support </li></ul></ul><ul><ul><ul><li>Technical (SOA) as well as industry (OSS/J) </li></ul></ul></ul><ul><ul><li>Solution Focus </li></ul></ul><ul><ul><ul><li>Pre-built integration to industry leading vendors – provide speed and value out of the box </li></ul></ul></ul><ul><ul><li>Ownership and Control </li></ul></ul><ul><ul><ul><li>Development toolkits to support: </li></ul></ul></ul><ul><ul><ul><ul><li>Rapid configuration and incorporation of additions/changes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Customer ownership of configuration and on-going modifications </li></ul></ul></ul></ul>
    11. 11. Sigma eTOM functionality at Cox Operations Fulfillment Assurance Billing Operations Support & Readiness Customer Relationship Management Service Management & Operations Resource Management & Operations Supplier/Partner Relationship Management Service Configuration & Activation Service Problem Management Service Quality Analysis, Action & Reporting Service & Specific Instance Rating SM&O Support & Process Management Service Management & Operations Readiness Supplier/ Partner Interface Management S/P Buying S/P Purchase Order Management S/P Problem Reporting & Management S/P Performance Management S/P Settlements & Billing Management S/PRM Operations Support & Process Management S/P Relationship Management Operations Readiness Resource Provisioning & Allocation to Service Instance Resource Problem Management Resource Restoration Resource Data Collection, Analysis & Control RM&O Support & Process Management Resource Management & Operations Readiness Retention & Loyalty Customer Interface Management Billing & Collections Management Customer QoS / SLA Management Problem Handling Selling Order Handling Marketing Fu l fil l ment Response CRM Operations Support & Process Management CRM Operations Readiness Sales & Channel Management
    12. 12. Sigma Functionality at Cox 4 1 3 3 3 Enterprise Service Bus 2 FF CS2K BTS DMS DAC DNCS ICOMS ICOMS HLR WF BR PC Broadband Service Telephony Service Video Service O/E Service Billing Service Wireless Service Provisioning Service ITV OPW OPW
    13. 13. Service Layer Value – the Evolving Network <ul><li>Innovation at the network and application layer will continue </li></ul><ul><li>Commercial voice and unified communications an evolution example </li></ul><ul><ul><li>Traditional POTS </li></ul></ul><ul><ul><li>SIP-based softswitch </li></ul></ul><ul><ul><li>IMS </li></ul></ul><ul><li>Service Layer abstraction: </li></ul><ul><ul><li>shields BSS and other OSS systems from complexity via services view </li></ul></ul><ul><ul><li>Hides Network and Resource layers with a services view </li></ul></ul><ul><ul><li>Common platform and model across all services, with SID-based CBEs </li></ul></ul><ul><ul><li>Controlled exposure of information through industry standard APIs – TMF OSS/J APIs into the services layer </li></ul></ul><ul><ul><li>Automated fulfillment and provisioning easily integrated into self-care </li></ul></ul>
    14. 14. Delivering Service Transformation <ul><li>Drive Service Innovation </li></ul><ul><ul><li>One platform to support Residential and Commercial Voice, HSD, Video, </li></ul></ul><ul><ul><li>Subscribed, converged, real-time, on-demand </li></ul></ul><ul><li>Deliver New Revenues </li></ul><ul><ul><li>Solutions focus with rapid time to market </li></ul></ul><ul><ul><li>Innovative service bundling </li></ul></ul><ul><ul><li>Rapidly scale new business growth areas </li></ul></ul><ul><ul><li>Support new monetization opportunities </li></ul></ul><ul><li>Enhance Customer Retention & Satisfaction </li></ul><ul><ul><li>Rapid and reliable service fulfillment and self-care processes </li></ul></ul><ul><ul><li>Provide personalized experience </li></ul></ul><ul><ul><li>Capture more RGUs per customer </li></ul></ul><ul><li>Reduce Operational Costs </li></ul><ul><ul><li>Zero-touch provisioning and activation </li></ul></ul><ul><ul><li>Removing or avoiding operations silos </li></ul></ul><ul><ul><li>Enabling service re-use across network domains </li></ul></ul>Enabling the Next Generation Operator to Deliver the Rich Consumer Experience
    15. 15. Chris Girard Senior Director of Systems Integration and Architecture Cox Communications [email_address] Brian Cappellani CTO Sigma Systems [email_address] Thank You