• Save
Evolution of video   brian cappellani
Upcoming SlideShare
Loading in...5

Evolution of video brian cappellani






Total Views
Views on SlideShare
Embed Views



1 Embed 2

http://www.linkedin.com 2



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Evolution of video   brian cappellani Evolution of video brian cappellani Presentation Transcript

    • Evolution of VideoBrian CappellaniMay 30, 2011 © Sigma Systems - Company Confidential Chart - 1
    • The Challenge of Next-Gen Video The internet is changing customers’ perception of video Over the top applications and the internet provide a much richer interaction with video  Improved search and navigation  Linking to additional content  Integration into social networking  Ability to consume video on multiple devices Rise of alternative devices for TV video consumption  Apple TV  Boxee, Roku  Netflix integration in Xbox, Playstation, Wii  Connected TVs May 30, 2011 © Sigma Systems - Company Confidential Chart - 2
    • Cable Operators are concerned Lack a compelling video experience in the face of this competition Traditional video infrastructure doesn’t allow the same integration opportunities as IP-based video The Future:  Not just typical churn of customers to satellite or telco providers,  but the possibility of customers living without a traditional pay TV subscription The “cord cutters” Chart - 3
    • Operator Strategies Want to evolve, but can’t abandon:  Legacy Set tops  Legacy QAM based video distribution Migrate to IP via Gateways Initially triple-play boxes (with wifi) Evolution to IP Gateways and IP STBs IP Gateway:  No video output  DOCSIS 3.0 – multiple tuners IP STB:  At the TV location - video output to the TV  No tuner – use signal from Gateway MOCA - communication with the Gateway Chart - 4
    • Operator Strategies - IP Video Technologies New Vendors  Breaking away from the Cisco/Moto “dualopoly”  Microsoft, TiVo  NDS, Nagra in North America TV Everywhere model  Rogers OnDemand Online Enable new IP Video delivery  Comcast ,TWC, Cablevision iPad apps Chart - 5
    • New Platforms, New Opportunities,New Challenges Video service is now an integrated experience across multiple systems:  Traditional Conditional access, VoD  Additional video service delivery platforms (e.g. TiVo)  TV Everywhere authorization platforms  Gateway configuration Quality of that experience depends upon consistent orchestration Video Entitlements evolve from channel access to true Value Added Services Can the back office handle this new definition of video ?  flexibility  bundling Chart - 6
    • Abstraction supports to the ExperienceOrchestration is Key seamless migration Video TV Service Delivery Access Everywhere Entitlements Platform Chart - 7
    • Summary In these times of change, the “insulating” value of the service layer abstraction makes more sense than ever While video delivery mechanisms and technologies change service layer abstraction is key Allows you to make these changes without huge impact to existing systems (service transformation) Provides you the infrastructure to rapidly add new services within a next generation back office Chart - 8