The Resurgence of Mediation for Cable Operators
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The Resurgence of Mediation for Cable Operators

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Gary Gibbs , VP Channel Developemnt-Sigma Systems presents at teh Digital Route User Conference, October 2008 on Mediation for Cable Operators

Gary Gibbs , VP Channel Developemnt-Sigma Systems presents at teh Digital Route User Conference, October 2008 on Mediation for Cable Operators

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  • 1. The Resurgence of Mediation for Cable Operators Gary Gibbs
    • Digital Route
    • User Conference
    • October 2008
  • 2. Cable Industry History with Mediation
    • Historically focused on subscription based services
      • HSD, even VoIP service has been “all you can eat”
      • Event-based PPV was traditionally collected by provisioning and activation layer
      • Simple payment models – little or no pre-paid (NA especially)
      • Silo’ed, point solutions – no strategic view of mediation
  • 3. What’s Changed
    • Service model changing to on-demand, event based
    • Bandwidth needs driving a tiered pricing model for HSD
      • Need to collect customer internet usage
        • CableLabs DOCSIS IPDR-based collection from CMTS
        • Many options possible, some real-time based
    • VoD usage, evolution to “XoD”
    • Adding Wireless to the bundle (either facilities-based or MVNO)
      • Time-based charging
      • Emergence of pre-paid and balance management models
  • 4. What’s Changed…continued
    • Data use outside of revenue management/billing
    • Service usage off CMTS drives capacity management
      • Same IPDR-based collection for tiered HSD can be used
    • Advanced/targeted advertising
      • Ability to track success of campaigns
      • Ability to use subscriber viewing/behaviour to more accurately target users
        • CableLabs Tru2Way defines IPDR-based collection of events from settop
  • 5. IPDR
    • IPDR is a record format driving the need for a re-think of mediation solutions for cable operators
    • IPDR is used in :
      • Docsis
        • Better than SNMP for CMTS collection flow information
        • Valuable for capacity planning, usage based pricing
      • OCAP/Tru2Way
        • To describe customer viewing/usage patterns
        • Valuable for enriching subscriber profiles for advanced applications such as advertising
  • 6. Why Fulfillment & Mediation?
    • This common model is the logical progression of the services layer
      • Logical extension of service catalog and service definition to include how events are processed
      • Logical extension of network element interaction
      • Logical extension of the subscriber service profile
    • Adding traditional and active mediation allows Sigma to bring together the subscription and on-demand environments in a single unified set of models and architecture
  • 7. TeleManagement Forum Catalyst in Content Encounter
    • An end-to-end targeted advertising solution, inter-operating multiple industry standards/specifications:
      • TMF IPDR and OSS/J, SCTE 130, CableLabs tru2way
    • Demonstrates:
      • Flow-through provisioning of tru2way Set-Top Box and applications
      • Collection of viewing and application usage events via IPDR records
      • Using demographic, subscriber and usage information to drive a multi-platform targeted advertising campaign
      • VoD pre-roll and
      • advanced application ads
  • 8. Catalyst Overview
    • Mediation used:
    • To collect/aggregate customer viewing and application usage information using IPDR
    • To retrieve and load large demographic data set files and match to existing subscriber base
  • 9. Thank you !
    • Gary Gibbs
    • [email_address]
    • +44 (0) 7917 886113