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The Resurgence of Mediation for Cable Operators
 

The Resurgence of Mediation for Cable Operators

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Gary Gibbs , VP Channel Developemnt-Sigma Systems presents at teh Digital Route User Conference, October 2008 on Mediation for Cable Operators

Gary Gibbs , VP Channel Developemnt-Sigma Systems presents at teh Digital Route User Conference, October 2008 on Mediation for Cable Operators

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    The Resurgence of Mediation for Cable Operators The Resurgence of Mediation for Cable Operators Presentation Transcript

    • The Resurgence of Mediation for Cable Operators Gary Gibbs
      • Digital Route
      • User Conference
      • October 2008
    • Cable Industry History with Mediation
      • Historically focused on subscription based services
        • HSD, even VoIP service has been “all you can eat”
        • Event-based PPV was traditionally collected by provisioning and activation layer
        • Simple payment models – little or no pre-paid (NA especially)
        • Silo’ed, point solutions – no strategic view of mediation
    • What’s Changed
      • Service model changing to on-demand, event based
      • Bandwidth needs driving a tiered pricing model for HSD
        • Need to collect customer internet usage
          • CableLabs DOCSIS IPDR-based collection from CMTS
          • Many options possible, some real-time based
      • VoD usage, evolution to “XoD”
      • Adding Wireless to the bundle (either facilities-based or MVNO)
        • Time-based charging
        • Emergence of pre-paid and balance management models
    • What’s Changed…continued
      • Data use outside of revenue management/billing
      • Service usage off CMTS drives capacity management
        • Same IPDR-based collection for tiered HSD can be used
      • Advanced/targeted advertising
        • Ability to track success of campaigns
        • Ability to use subscriber viewing/behaviour to more accurately target users
          • CableLabs Tru2Way defines IPDR-based collection of events from settop
    • IPDR
      • IPDR is a record format driving the need for a re-think of mediation solutions for cable operators
      • IPDR is used in :
        • Docsis
          • Better than SNMP for CMTS collection flow information
          • Valuable for capacity planning, usage based pricing
        • OCAP/Tru2Way
          • To describe customer viewing/usage patterns
          • Valuable for enriching subscriber profiles for advanced applications such as advertising
    • Why Fulfillment & Mediation?
      • This common model is the logical progression of the services layer
        • Logical extension of service catalog and service definition to include how events are processed
        • Logical extension of network element interaction
        • Logical extension of the subscriber service profile
      • Adding traditional and active mediation allows Sigma to bring together the subscription and on-demand environments in a single unified set of models and architecture
    • TeleManagement Forum Catalyst in Content Encounter
      • An end-to-end targeted advertising solution, inter-operating multiple industry standards/specifications:
        • TMF IPDR and OSS/J, SCTE 130, CableLabs tru2way
      • Demonstrates:
        • Flow-through provisioning of tru2way Set-Top Box and applications
        • Collection of viewing and application usage events via IPDR records
        • Using demographic, subscriber and usage information to drive a multi-platform targeted advertising campaign
        • VoD pre-roll and
        • advanced application ads
    • Catalyst Overview
      • Mediation used:
      • To collect/aggregate customer viewing and application usage information using IPDR
      • To retrieve and load large demographic data set files and match to existing subscriber base
    • Thank you !
      • Gary Gibbs
      • [email_address]
      • +44 (0) 7917 886113