Accelerating the Delivery of Next Generation Services<br />Brian Cappellani<br />CTO – Sigma Systems<br />CTO Telecom Summ...
About Sigma<br /><ul><li>Sigma…Global Leader in IP Service Fulfillment Solutions
14 years of dedicated OSS (Service Fulfillment) design & development in Wireline, Cable, and Mobile
>50 Deployments Worldwide
Over 100 million services across Voice, Data, Video, Mobility, Content and Multi-Media services</li></ul>Board of advisors...
Next Generation Services<br />Next Gen service offerings are defined by a different set of characteristics:<br />Greater n...
Delivery infrastructure changing as well<br />Next Gen Triple Play<br />Fiber, VoIP, IPTV<br />Not just about your network...
Service Delivery Challenges<br />How to manage this evolution in the service delivery infrastructure while: <br />minimizi...
Move “beyond the bundle” into true reuse of service capability across technologies and access</li></li></ul><li>Service De...
Service Delivery Issues Part 2 : No Common Process or Models<br />Billing <br />Services<br />Operator<br />Operations<br ...
The Service Layer<br />Abstract delivery capability and expose as services:<br />the capabilities of the network and deliv...
TeleManagement Forum Standards<br />Business Process Framework (eTOM) model<br />Service Layer provides fulfillment and pr...
Product Catalog<br />Service Catalog<br />Service Monetization and Rollout<br />Service Catalog exposes Service Specificat...
Service Fulfillment : Before<br />Billing <br />Services<br />Operator<br />Operations<br />eMail or Vmail<br />Work order...
Service Fulfillment : After<br />Service Layer <br />Activation<br />Engineering<br />Operations<br />Services<br />Servic...
Service Fulfillment Relationships<br />Fulfillment brings together key relationships  <br />Subscriber – Services – Networ...
How to put into practice ?<br />Adopt this architecture for next gen services<br />Get the service models in place<br />Pr...
Upcoming SlideShare
Loading in...5
×

Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010

907

Published on

Next Gen service offerings are defined by a different set of characteristics:
Greater numbers of services
Shorter service lifecycles
On-demand, event-driven in real-time
“Blended” - Delivered across multiple access technologies, and large range of new devices
“Blended” – Delivered through partners – the SaaS model

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
907
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
61
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010

  1. 1. Accelerating the Delivery of Next Generation Services<br />Brian Cappellani<br />CTO – Sigma Systems<br />CTO Telecom Summit October 2010<br />
  2. 2. About Sigma<br /><ul><li>Sigma…Global Leader in IP Service Fulfillment Solutions
  3. 3. 14 years of dedicated OSS (Service Fulfillment) design & development in Wireline, Cable, and Mobile
  4. 4. >50 Deployments Worldwide
  5. 5. Over 100 million services across Voice, Data, Video, Mobility, Content and Multi-Media services</li></ul>Board of advisors with TM Forum<br />IPTV World Forum<br />Member of the FTTH Council<br /><ul><li>We Provide the Service Layer</li></ul>2<br />
  6. 6. Next Generation Services<br />Next Gen service offerings are defined by a different set of characteristics:<br />Greater numbers of services<br />Shorter service lifecycles<br />On-demand, event-driven in real-time <br />“Blended” - Delivered across multiple access technologies, and large range of new devices<br />“Blended” – Delivered through partners – the SaaSmodel<br />
  7. 7. Delivery infrastructure changing as well<br />Next Gen Triple Play<br />Fiber, VoIP, IPTV<br />Not just about your network<br />Industry consolidation<br />Third party providers<br />Outsourcing<br />Cloud-based services<br />Customer Equipment<br />Handsets, Home Gateways, Home Networks<br />Across both residential and commercial<br />
  8. 8. Service Delivery Challenges<br />How to manage this evolution in the service delivery infrastructure while: <br />minimizing disruption to current systems or adding additional staff<br />Circuit-Switched to IP<br />Copper to Fiber<br />Network to Cloud<br />Current OSS systems not up to the challenge<br /><ul><li>Can’t wait for large “big bang” solutions (business transformation, IMS)
  9. 9. Move “beyond the bundle” into true reuse of service capability across technologies and access</li></li></ul><li>Service Delivery Issues Part 1 : Silos<br />VOICE<br />VIDEO<br />DATA<br />
  10. 10. Service Delivery Issues Part 2 : No Common Process or Models<br />Billing <br />Services<br />Operator<br />Operations<br />eMail or Vmail<br />Work order<br />CRM<br />Voice & Data<br />Applications<br />Application form<br />Work order<br />Network <br />Elements<br />Activation<br />Customer<br />Portal<br />Video/content<br />Systems<br />Subscriber<br />Work order<br />Provision Engineering<br />
  11. 11. The Service Layer<br />Abstract delivery capability and expose as services:<br />the capabilities of the network and delivery infrastructure<br />How to provision and fulfill the services<br />Isolate delivery infrastructure changes from upstream<br />Use industry standards<br />Web services<br />SOA<br />OSS/J<br />Service Models,Specifications and <br />Fulfillment Processes<br />
  12. 12. TeleManagement Forum Standards<br />Business Process Framework (eTOM) model<br />Service Layer provides fulfillment and provisioning through OSS/J APIs<br />
  13. 13. Product Catalog<br />Service Catalog<br />Service Monetization and Rollout<br />Service Catalog exposes Service Specifications<br />TMF Customer Facing Service Specification (CFSS) acts as a common entity <br />Standards-based, simplified integration<br />CFSS defined in Service Catalog and provided to Product Catalog<br />Product Catalog then defines Products from these available services<br />Allows rapid creation of new product offerings based on standard service models<br />
  14. 14. Service Fulfillment : Before<br />Billing <br />Services<br />Operator<br />Operations<br />eMail or Vmail<br />Work order<br />CRM<br />Voice & Data<br />Applications<br />Application form<br />Work order<br />Network <br />Elements<br />Activation<br />Customer<br />Portal<br />Video/content<br />Systems<br />Subscriber<br />Work order<br />Provision Engineering<br />
  15. 15. Service Fulfillment : After<br />Service Layer <br />Activation<br />Engineering<br />Operations<br />Services<br />Service Order<br />Service Activation<br />eMail or Vmail<br />Billing <br />Voice & Data<br />Applications<br />Operator<br />CRM <br />Network<br />Elements<br />Video/Content<br />Systems<br />Subscriber<br />Customer<br />Portal<br />
  16. 16. Service Fulfillment Relationships<br />Fulfillment brings together key relationships <br />Subscriber – Services – Network (Resources)<br />
  17. 17. How to put into practice ?<br />Adopt this architecture for next gen services<br />Get the service models in place<br />Proven implementation of the models on next gen platforms<br />Then decide on migration of legacy platforms<br />Legacy platforms can be orchestrated as services<br />Common models and processes<br />Common operational processes<br />Eliminate need for “rip and replace”<br />
  18. 18. Benefits of This Approach<br />Support for rapid development and delivery of new services:<br />Revenues grow by 9% per year<br />RGU counts increase by 40%<br />Churn rates for multi-play are 52% lower than single play<br />Blended ARPU’s up by 6%<br />Support for flow-thru order automation:<br />Over 5% reduction in service management costs<br />Up to 3% reduction in churn rates<br />Operational efficiency in call centre order entry with 5% cost reduction<br />15<br />
  19. 19. Final thoughts<br />Next generation of services requires a next generation of OSS infrastructure<br />Factor into your service roll out a standards-based service layer<br />Look for vendors that have proven their models across multiple access technologies<br />Realize benefits on new service rollout as well as operational efficiency<br />Extend architecture to incorporate legacy as required<br />So you can truly move beyond the bundle<br />
  20. 20. Thank You<br />Brian Cappellani<br />CTO – Sigma Systems<br />416-365-3966<br />brian.cappellani@sigma-systems.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×