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Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010
 

Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010

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Next Gen service offerings are defined by a different set of characteristics:...

Next Gen service offerings are defined by a different set of characteristics:
Greater numbers of services
Shorter service lifecycles
On-demand, event-driven in real-time
“Blended” - Delivered across multiple access technologies, and large range of new devices
“Blended” – Delivered through partners – the SaaS model

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    Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010 Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010 Presentation Transcript

    • Accelerating the Delivery of Next Generation Services
      Brian Cappellani
      CTO – Sigma Systems
      CTO Telecom Summit October 2010
    • About Sigma
      • Sigma…Global Leader in IP Service Fulfillment Solutions
      • 14 years of dedicated OSS (Service Fulfillment) design & development in Wireline, Cable, and Mobile
      • >50 Deployments Worldwide
      • Over 100 million services across Voice, Data, Video, Mobility, Content and Multi-Media services
      Board of advisors with TM Forum
      IPTV World Forum
      Member of the FTTH Council
      • We Provide the Service Layer
      2
    • Next Generation Services
      Next Gen service offerings are defined by a different set of characteristics:
      Greater numbers of services
      Shorter service lifecycles
      On-demand, event-driven in real-time
      “Blended” - Delivered across multiple access technologies, and large range of new devices
      “Blended” – Delivered through partners – the SaaSmodel
    • Delivery infrastructure changing as well
      Next Gen Triple Play
      Fiber, VoIP, IPTV
      Not just about your network
      Industry consolidation
      Third party providers
      Outsourcing
      Cloud-based services
      Customer Equipment
      Handsets, Home Gateways, Home Networks
      Across both residential and commercial
    • Service Delivery Challenges
      How to manage this evolution in the service delivery infrastructure while:
      minimizing disruption to current systems or adding additional staff
      Circuit-Switched to IP
      Copper to Fiber
      Network to Cloud
      Current OSS systems not up to the challenge
      • Can’t wait for large “big bang” solutions (business transformation, IMS)
      • Move “beyond the bundle” into true reuse of service capability across technologies and access
    • Service Delivery Issues Part 1 : Silos
      VOICE
      VIDEO
      DATA
    • Service Delivery Issues Part 2 : No Common Process or Models
      Billing
      Services
      Operator
      Operations
      eMail or Vmail
      Work order
      CRM
      Voice & Data
      Applications
      Application form
      Work order
      Network
      Elements
      Activation
      Customer
      Portal
      Video/content
      Systems
      Subscriber
      Work order
      Provision Engineering
    • The Service Layer
      Abstract delivery capability and expose as services:
      the capabilities of the network and delivery infrastructure
      How to provision and fulfill the services
      Isolate delivery infrastructure changes from upstream
      Use industry standards
      Web services
      SOA
      OSS/J
      Service Models,Specifications and
      Fulfillment Processes
    • TeleManagement Forum Standards
      Business Process Framework (eTOM) model
      Service Layer provides fulfillment and provisioning through OSS/J APIs
    • Product Catalog
      Service Catalog
      Service Monetization and Rollout
      Service Catalog exposes Service Specifications
      TMF Customer Facing Service Specification (CFSS) acts as a common entity
      Standards-based, simplified integration
      CFSS defined in Service Catalog and provided to Product Catalog
      Product Catalog then defines Products from these available services
      Allows rapid creation of new product offerings based on standard service models
    • Service Fulfillment : Before
      Billing
      Services
      Operator
      Operations
      eMail or Vmail
      Work order
      CRM
      Voice & Data
      Applications
      Application form
      Work order
      Network
      Elements
      Activation
      Customer
      Portal
      Video/content
      Systems
      Subscriber
      Work order
      Provision Engineering
    • Service Fulfillment : After
      Service Layer
      Activation
      Engineering
      Operations
      Services
      Service Order
      Service Activation
      eMail or Vmail
      Billing
      Voice & Data
      Applications
      Operator
      CRM
      Network
      Elements
      Video/Content
      Systems
      Subscriber
      Customer
      Portal
    • Service Fulfillment Relationships
      Fulfillment brings together key relationships
      Subscriber – Services – Network (Resources)
    • How to put into practice ?
      Adopt this architecture for next gen services
      Get the service models in place
      Proven implementation of the models on next gen platforms
      Then decide on migration of legacy platforms
      Legacy platforms can be orchestrated as services
      Common models and processes
      Common operational processes
      Eliminate need for “rip and replace”
    • Benefits of This Approach
      Support for rapid development and delivery of new services:
      Revenues grow by 9% per year
      RGU counts increase by 40%
      Churn rates for multi-play are 52% lower than single play
      Blended ARPU’s up by 6%
      Support for flow-thru order automation:
      Over 5% reduction in service management costs
      Up to 3% reduction in churn rates
      Operational efficiency in call centre order entry with 5% cost reduction
      15
    • Final thoughts
      Next generation of services requires a next generation of OSS infrastructure
      Factor into your service roll out a standards-based service layer
      Look for vendors that have proven their models across multiple access technologies
      Realize benefits on new service rollout as well as operational efficiency
      Extend architecture to incorporate legacy as required
      So you can truly move beyond the bundle
    • Thank You
      Brian Cappellani
      CTO – Sigma Systems
      416-365-3966
      brian.cappellani@sigma-systems.com