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Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010
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Accelerating the Delivery of Next Generation Services-CTO Telecom Summit 2010

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Next Gen service offerings are defined by a different set of characteristics: …

Next Gen service offerings are defined by a different set of characteristics:
Greater numbers of services
Shorter service lifecycles
On-demand, event-driven in real-time
“Blended” - Delivered across multiple access technologies, and large range of new devices
“Blended” – Delivered through partners – the SaaS model

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  • 1. Accelerating the Delivery of Next Generation Services
    Brian Cappellani
    CTO – Sigma Systems
    CTO Telecom Summit October 2010
  • 2. About Sigma
    • Sigma…Global Leader in IP Service Fulfillment Solutions
    • 3. 14 years of dedicated OSS (Service Fulfillment) design & development in Wireline, Cable, and Mobile
    • 4. >50 Deployments Worldwide
    • 5. Over 100 million services across Voice, Data, Video, Mobility, Content and Multi-Media services
    Board of advisors with TM Forum
    IPTV World Forum
    Member of the FTTH Council
    • We Provide the Service Layer
    2
  • 6. Next Generation Services
    Next Gen service offerings are defined by a different set of characteristics:
    Greater numbers of services
    Shorter service lifecycles
    On-demand, event-driven in real-time
    “Blended” - Delivered across multiple access technologies, and large range of new devices
    “Blended” – Delivered through partners – the SaaSmodel
  • 7. Delivery infrastructure changing as well
    Next Gen Triple Play
    Fiber, VoIP, IPTV
    Not just about your network
    Industry consolidation
    Third party providers
    Outsourcing
    Cloud-based services
    Customer Equipment
    Handsets, Home Gateways, Home Networks
    Across both residential and commercial
  • 8. Service Delivery Challenges
    How to manage this evolution in the service delivery infrastructure while:
    minimizing disruption to current systems or adding additional staff
    Circuit-Switched to IP
    Copper to Fiber
    Network to Cloud
    Current OSS systems not up to the challenge
    • Can’t wait for large “big bang” solutions (business transformation, IMS)
    • 9. Move “beyond the bundle” into true reuse of service capability across technologies and access
  • Service Delivery Issues Part 1 : Silos
    VOICE
    VIDEO
    DATA
  • 10. Service Delivery Issues Part 2 : No Common Process or Models
    Billing
    Services
    Operator
    Operations
    eMail or Vmail
    Work order
    CRM
    Voice & Data
    Applications
    Application form
    Work order
    Network
    Elements
    Activation
    Customer
    Portal
    Video/content
    Systems
    Subscriber
    Work order
    Provision Engineering
  • 11. The Service Layer
    Abstract delivery capability and expose as services:
    the capabilities of the network and delivery infrastructure
    How to provision and fulfill the services
    Isolate delivery infrastructure changes from upstream
    Use industry standards
    Web services
    SOA
    OSS/J
    Service Models,Specifications and
    Fulfillment Processes
  • 12. TeleManagement Forum Standards
    Business Process Framework (eTOM) model
    Service Layer provides fulfillment and provisioning through OSS/J APIs
  • 13. Product Catalog
    Service Catalog
    Service Monetization and Rollout
    Service Catalog exposes Service Specifications
    TMF Customer Facing Service Specification (CFSS) acts as a common entity
    Standards-based, simplified integration
    CFSS defined in Service Catalog and provided to Product Catalog
    Product Catalog then defines Products from these available services
    Allows rapid creation of new product offerings based on standard service models
  • 14. Service Fulfillment : Before
    Billing
    Services
    Operator
    Operations
    eMail or Vmail
    Work order
    CRM
    Voice & Data
    Applications
    Application form
    Work order
    Network
    Elements
    Activation
    Customer
    Portal
    Video/content
    Systems
    Subscriber
    Work order
    Provision Engineering
  • 15. Service Fulfillment : After
    Service Layer
    Activation
    Engineering
    Operations
    Services
    Service Order
    Service Activation
    eMail or Vmail
    Billing
    Voice & Data
    Applications
    Operator
    CRM
    Network
    Elements
    Video/Content
    Systems
    Subscriber
    Customer
    Portal
  • 16. Service Fulfillment Relationships
    Fulfillment brings together key relationships
    Subscriber – Services – Network (Resources)
  • 17. How to put into practice ?
    Adopt this architecture for next gen services
    Get the service models in place
    Proven implementation of the models on next gen platforms
    Then decide on migration of legacy platforms
    Legacy platforms can be orchestrated as services
    Common models and processes
    Common operational processes
    Eliminate need for “rip and replace”
  • 18. Benefits of This Approach
    Support for rapid development and delivery of new services:
    Revenues grow by 9% per year
    RGU counts increase by 40%
    Churn rates for multi-play are 52% lower than single play
    Blended ARPU’s up by 6%
    Support for flow-thru order automation:
    Over 5% reduction in service management costs
    Up to 3% reduction in churn rates
    Operational efficiency in call centre order entry with 5% cost reduction
    15
  • 19. Final thoughts
    Next generation of services requires a next generation of OSS infrastructure
    Factor into your service roll out a standards-based service layer
    Look for vendors that have proven their models across multiple access technologies
    Realize benefits on new service rollout as well as operational efficiency
    Extend architecture to incorporate legacy as required
    So you can truly move beyond the bundle
  • 20. Thank You
    Brian Cappellani
    CTO – Sigma Systems
    416-365-3966
    brian.cappellani@sigma-systems.com