0
Sigma                          Free
                                     Presents…
Creating a Practical Business Plan


Sp...
Sponsored by:

Agenda
• Introductions
• Keynote Topic
  – Creating a Practical Business Plan
• Vantage Economics
  – Econo...
Sponsored by:

Survey Question One
• Which answer best describes how YOU decided to 
  go into business?
  – I had a produ...
Sponsored by:
Product, Need and Value
The Core Planning Process


                               Product                  ...
Sponsored by:
Execution
The Essential Element

  Product             Value
                                               ...
Sponsored by:

Survey Question Two
• Choose the answer that BEST matches your 
  company's business plan.
  – I use my wri...
Sponsored by:

            Types of Business Plans
                               Business Management Plans
              ...
Sponsored by:

The Practical Business Plan

                 Core Elements
                Market Opportunity
            ...
Sponsored by:

Market Opportunity
• Gap in the Market
  – The specific need or desire
  – Potential buyers and users
  – R...
Sponsored by:

Budget
                        • Revenue
                                – Market Potential Approach
      ...
Sigma                          Free
                                     Presents…
Creating a Practical Business Plan


Sp...
Sponsored by:

Marketing and Sales
• Packaging
   – Sizes, combinations, service levels
• Price
   – Strategy for pricing ...
Sponsored by:

Building on the Business Plan

                              Core Elements
                          Market...
Investment                                           Sponsored by:




             2009 Planning for the Small Business 
...
Sponsored by:

Sigma College of Small Business
                                                       Critical Business 
•...
Sigma                          Free
                                     Presents…
Creating a Practical Business Plan


Sp...
Upcoming SlideShare
Loading in...5
×

Creating a Practical Business Plan

583

Published on

Most books and templates for building a business plan are overwhelming in the information they need. Learn to filter down to the necessary planning items you need to run your business, a practical business plan that you will use.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
583
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
52
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Creating a Practical Business Plan"

  1. 1. Sigma Free Presents… Creating a Practical Business Plan Sponsored by: Vantage Economics Provided by Sigma College of Small Business, Inc.
  2. 2. Sponsored by: Agenda • Introductions • Keynote Topic – Creating a Practical Business Plan • Vantage Economics – Economic analysis for the tough decisions • Break – Refreshments and Networking – Compliments of Regina at Coffee and Cake Café • Keynote Conclusion – Creating a Practical Business Plan – Questions and answers Creating a Practical Business Plan Copyright 2009 Sigma College of Small Business, Inc. 2
  3. 3. Sponsored by: Survey Question One • Which answer best describes how YOU decided to  go into business? – I had a product or skill and decided to build a market for it. – I saw a specific need in the market and built a product or  skill to fill the need – I bought into a business where there was already a defined  market and product/services. – The whole thing was thrust upon me! – Other _____________________________________ Creating a Practical Business Plan 3 Copyright 2009 Sigma College of Small Business, Inc.
  4. 4. Sponsored by: Product, Need and Value The Core Planning Process Product Value Match Market  How Much Can or  Need Needs to be Made Creating a Practical Business Plan 4 Copyright 2009 Sigma College of Small Business, Inc.
  5. 5. Sponsored by: Execution The Essential Element Product Value Execution: Specific Actions Match for Desired  Outcomes Market  How Much Can or  Need Needs to be Made Creating a Practical Business Plan 5 Copyright 2009 Sigma College of Small Business, Inc.
  6. 6. Sponsored by: Survey Question Two • Choose the answer that BEST matches your  company's business plan. – I use my written business plan daily in the operation of my  business. – We review and update parts of our written plan periodically  as a guide to planning decisions – We have a plan that we hire someone to update every year  or so. – I have one somewhere that we did a few years ago. – Business Plan? ‐ It's all up here baby! – Other __________________________________________ Creating a Practical Business Plan 6 Copyright 2009 Sigma College of Small Business, Inc.
  7. 7. Sponsored by: Types of Business Plans Business Management Plans • Used to run the business • Communicates business   Investor Plans decisions to managers • Communicate business  • Process for guiding business  concept to others decisions • Primarily to raise capital – Consolidates information – Debt or Equity – Facilitates decision making – Find Partners – Decision history and reasoning – Execution • Selling “The Business” • Links actions to – Not necessarily the  desired product outcomes Get Money    vs.    Make Money 7
  8. 8. Sponsored by: The Practical Business Plan Core Elements Market Opportunity Match Product to Need Budget Opportunity Value and Cost Marketing and Sales Method for Exchanging Product  for Cash Creating a Practical Business Plan 8 Copyright 2009 Sigma College of Small Business, Inc.
  9. 9. Sponsored by: Market Opportunity • Gap in the Market – The specific need or desire – Potential buyers and users – Reason for Gap • Product Definition – Basic description – How it fills the gap • Match Product and Need with Value – Describe how the match will create value in the  market Creating a Practical Business Plan 9 Copyright 2009 Sigma College of Small Business, Inc.
  10. 10. Sponsored by: Budget • Revenue – Market Potential Approach – Break Even Approach • Expenses – Cost to build – Cost to market, sell and  manage • Cash Flow • Profitability Creating a Practical Business Plan 10 Copyright 2009 Sigma College of Small Business, Inc.
  11. 11. Sigma Free Presents… Creating a Practical Business Plan Sponsored by: Vantage Economics Provided by Sigma College of Small Business, Inc.
  12. 12. Sponsored by: Marketing and Sales • Packaging – Sizes, combinations, service levels • Price – Strategy for pricing the product portfolio • Message – Key points to communicate for each product and  segment – Show value and differentiate • Promotion and Communication – Methods and media for communicating the  message – Includes advertising, discounts, promotion events,  etc… • Sales and delivery Creating a Practical Business Plan 12 Copyright 2009 Sigma College of Small Business, Inc.
  13. 13. Sponsored by: Building on the Business Plan Core Elements Market Opportunity Operations Detail Business Strategy Match Product to Need Procedures Vision ‐ New Opportunities Organization Mission Budget and Forecast HR Plan Objectives Opportunity and Cost Development Legal Structure ‐ Financial Plan Facilities Marketing and Sales Method for Exchanging  Product for Cash ‐ Marketing Plan Creating a Practical Business Plan 13 Copyright 2009 Sigma College of Small Business, Inc.
  14. 14. Investment Sponsored by: 2009 Planning for the Small Business  14 Owner
  15. 15. Sponsored by: Sigma College of Small Business Critical Business  • Business Management Education Areas • Transition from Owner to CEO Business Planning – Equip business owners to  Marketing and Sales grow their business Accounting and  Finance – Make sure the owner isn’t  Operations and  limiting the opportunity Quality Leadership and  Administration Technology and  Innovation 15 Dedicated to the Learning Needs of Small Business!
  16. 16. Sigma Free Presents… Creating a Practical Business Plan Sponsored by: Vantage Economics Provided by Sigma College of Small Business, Inc.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×