Joakim formo camp_digital
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  • 1. SakernasInternätverkseffekter JOAKIM FORMO User Experience Lab, Ericsson
  • 2. In the networked societyeverything that will benefit froma connection will be connected.THE NETWORKEDSOCIETY (VIDEO)http://youtu.be/Pzmvjf88Sfw
  • 3. MILJARDER SAKERUPPKOPPLINGAR 50 MÄNNISKOR 5 PLATSER 1875 1900 1925 1950 1975 2000 2025 TID
  • 4. cbaphoto by Stig Andersen / flickr
  • 5. cbnphoto by Joakim Formo / flickr
  • 6. cbnphoto by Lars Kristian Flem / flickr
  • 7. cbphoto by Kenneth Lu / flickr
  • 8. cbphoto by Alan Trotter / flickr
  • 9. cbnaphoto by Brandon Shigeta / flickr
  • 10. cbphoto by Yahoo! Blog / flickr
  • 11. cbphoto by LG / flickr
  • 12. cbnphoto by Tim Gee / flickr
  • 13. cba photo byQuinn Dombrowski from flickr
  • 14. cbndphoto by Phillip Torrone / flickr
  • 15. cbaphoto by Amber Case / flickr
  • 16. + + ≈ 7
  • 17. Problem:TRÅDAR &SILOS
  • 18. Problem 1:TRÅDAR(MENTAL MODELL)
  • 19. =
  • 20. cbby Karin Dalziel / flickr
  • 21. Problem 2:SILOS(MARKNADSMODELL)
  • 22. UIProgramProdukt
  • 23. Apps= silos cbn photo by miguel77 / flickr
  • 24. En lösning..?:SAKERNAS SOCIALAWEB (VIDEO)http://www.ericsson.com/uxblog/social-web-of-thingsUser Experience LabEricsson Research2008-2012
  • 25. Hej!Hej!
  • 26. “BY 2015, 10% OFYOUR ONLINE“FRIENDS” WILLBE NONHUMAN” Gartner Research, 2011
  • 27. acceptans 100% Den läskiga dalen “digitala husdjur?” } Frisk person Humanoid robot Industriell robot 100% människolikhet Död person Zombie
  • 28. “digitala husdjur?” cbna photo by slworking2 | flickr
  • 29. “digitala husdjur?”
  • 30. Framtiden är horisontella bland-tjänster!
  • 31. takk!epost: joakim.formo@ericsson.comtwitter: @plocatinkUser Experience LabEricsson Researchwww.ericsson.com/uxblog