MIST - social opportunities sharon crost mistcon

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MIST - social opportunities sharon crost mistcon

  1. 1. 5 OPPORTUNITIES FROM THE RISE OF SOCIAL BUSINESS Sharon Crost
  2. 2. How many sunglasses How many mobileare being used in the devices are beingUS? used in the US? How many people are there in the US?
  3. 3. 328M315M203M
  4. 4. 2011 holiday sales from mobile devices doubled, reaching 11 percent versus 5.5 percent in December 2010**Source: IBM Survey http://www-03.ibm.com/press/us/en/pressrelease/36472.wss. Jan 2012
  5. 5. Your audience’s1 mobile phone and wallet are not that far from each other
  6. 6. SCORING If you use your phone more for1 everything else other than phone calls = 1 point; otherwise = 0
  7. 7. Source: http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, May 2012
  8. 8. Main source of new small business customers in 2012? Word of Mouth Repeat Business
  9. 9. Main source of new small business customers in 2012? 25% 25% Word of Mouth Repeat Business
  10. 10. Customer Support News Employment Customer RecognitionProductCatalog MarketingDeals Product DevelopmentFundraising ResearchEmployee EventsRecognition Contests Community NewsletterStore DevelopmentHours
  11. 11. Customer Support News Employment Customer RecognitionProductCatalog MarketingDeals SOCIAL Product DevelopmentFundraising ResearchEmployee EventsRecognition Contests Community NewsletterStore DevelopmentHours
  12. 12. 2 Social Media opportunity is all about the Social
  13. 13. If you have posted in2 social networks in the last 2 weeks = 1 point; otherwise = 0
  14. 14. 37% 13%Small businesses Of those businesseswho have heard of who said they docloud computing not know what it means
  15. 15. Sharing IT Resources Virtually
  16. 16. Documents Contacts / Notes Books File Bankingand Email Calendar Storage
  17. 17. Cloud Apps3 Have Silver Linings
  18. 18. SCORING If you are using a3 “cloud” application = 1 point; otherwise = 0
  19. 19. 46%of U.S. parents with children 7 or younger read a bedtime story before turning out the lights.
  20. 20. http://youtu.be/s_wQjv4GGHE
  21. 21. Your perceptionis our biggestdisability
  22. 22. Your audience’s4 perception is your biggest ability. Share your ability through a story.
  23. 23. SCORING If you have a video4 that tells your story = 1 point; otherwise =0
  24. 24. LOCAL
  25. 25. LOVE
  26. 26. At the end of 10 years, will more marriages remain, or small businesses?
  27. 27. 2/3 of marriages last 10 years1/3 of businesses last 10 years
  28. 28. LINK LOVETo be loved, someone has to be doing the loving
  29. 29. Reasons why the local Motherlode community shouldn’t aspire to world class success?
  30. 30. 0
  31. 31. LOVELYLOCAL
  32. 32. Give our local5 community a global voice
  33. 33. SCORING If you supported your5 local community online this week = 1 point; otherwise = 0
  34. 34. TALLY YOUR SCORE•  If you use your phone more for everything else other than phone calls•  If you have posted in social networks in the last 2 weeks•  If you are using a “cloud” application•  If you have a video that tells your story•  If you supported your local community online this week
  35. 35. YOUR SCORE? 0 Points 1 Point 2 Points 3 Points 4 Points 5 Points
  36. 36. 5 OPPORTUNITIES1.  Engage your audience with mobile technology2.  Use social relationships to innovate your success3.  Tell your story in a video or pictures4.  Be more efficient and save money using cloud-based tools?5.  Give our local community a global voice
  37. 37. The End
  38. 38. SOURCES•  Cell Phone Usage: Washington Post http://wapo.st/JxUlZv , May 2012•  Mobile to surpass PC http://blogs.forrester.com/susan_huynh/12-02-21- mobile_internet_users_will_soon_surpass_pc_internet_users_globally•  Vision Council sunglasses http://www.thevisioncouncil.org/eyecessorize/content_6081.cfm?navID=477•  David Armano Stairway http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, Accessed May 2012•  15 Ways to use Social Media for Your Business http://socialmediatoday.com/node/447628•  Photo of wine country from Amador Vintners association http://amadorwine.com/new/gal/db/pics/1231111111_31826.f_gal_grs.jpg•  Cloud computing explained http://www.webopedia.com/quick_ref/cloud_computing.asp•  2/3 of marriages last 10 years http://voices.washingtonpost.com/checkup/2010/03/does_living_together_lead_to_m.html•  Small Business Association Businesses that last 10 years http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24•  Cloud computing http://www.crn.com/news/cloud/232602361/study-smbs-embracing-business-apps-through-cloud- services.htm;jsessionid=6Amkd0w7iKdPNxbgd6O5wg**.ecappj03, March 2012
  39. 39. THANK YOUSHARON@SOCIALMEDIAALIVE.COMTWITTER @MKTWOW

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