Columbia College Inside The Entrepreneur

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Transcript

  • 1. Click
to
edit
Master
/tle
 style
 Entrepreneurs
 Go
 Social
 media
 Go
 
Big
 Columbia
College
 Inside the Entrepreneur Lecture Series Social
Media
Alive
 December 09
  • 2. Click
to
edit
Master
/tle
 style
 What
is
the
value
 Of
Your
Network?

  • 3. Click
to
edit
Master
/tle
 style
 What
you
know
 Who
you
know
 Who
knows
you
 +
 +

  • 4. Click
to
edit
Master
/tle
 What
you
know
 style
 Your
blog
 Your
website
 Your
comments
 Your
content

  • 5. Click
to
edit
Master
/tle
 Who
you
know
 style
 Read

 Watch
 Listen
 See
 Connect

  • 6. Click
to
edit
Master
/tle
 Who
knows
you
 style
 Fans
 Friends
 Followers
 Your
blog
 Customers
 Your
website
 Communi/es
 Your
comments
 Advocates
 Your
content

  • 7. Click
to
edit
Master
/tle
 style
 Of
engaging
in
new
 technologies?
 What
is
the
value

  • 8. Click
to
edit
Master
/tle
 The
Power
of
Leverage
 style
 What
you
know
 Who
you
know
 Who
knows
you
 +
 +

  • 9. Click
to
edit
Master
/tle
 style
 10
Simple
Steps
for
Boos/ng
Business
through
Emerging
Technologies

  • 10. 1
 Click
to
edit
Master
/tle
 style
 Set
Objec/ves

 /
Guidelines
 What
are
the
key
business
objec/ves
 and
goals
that
can
be
boosted
or
 refreshed?

What
are
your
guidelines
 for
interac/on/engagement?

  • 11. 2
 Click
to
edit
Master
/tle
 style
 Define
 What
 is
important
to
your
business
 Who

  • 12. 3
 Click
to
edit
Master
/tle
 style
 Research
 Research
and
iden/fy
people
and
 communi/es
that
are
engaging
 and
influen/al
in
your
domain
  • 13. 4
 Click
to
edit
Master
/tle
 style
 Listen
 Listen,
read
and
watch
the
 content
you
defined
and/or
the
 people
you
iden/fied
  • 14. 5
 Click
to
edit
Master
/tle
 style
 Connect
 Develop
connec/ons,
follow,
 "friend",
subscribe
to
 communi/es
in
your
topic
areas
  • 15. 6
 Click
to
edit
Master
/tle
 style
 Par/cipate
 Comment,
ques/on,
rate,
 promote
and
thank
  • 16. 7
 Click
to
edit
Master
/tle
 style
 Add
Value
 Post,
publish,
broadcast
 informa/on
of
benefit
to
your
 customer
communi/es
and/or
 your
mission
  • 17. 8
 Click
to
edit
Master
/tle
 style
 Measure
 Review
the
/me
and
resources
 you
are
inves/ng
and
evaluate
 this
against
the
objec/ves
and
 goals
you
used
to
start
the
 process
  • 18. 9
 Click
to
edit
Master
/tle
 style
 Innovate
 Innovate,
create
and
produce
new
 and
exci/ng
content
  • 19. 10
 Click
to
edit
Master
/tle
 style
 Evolve
 Use
the
results
of
your
measurements
to
 evolve
your
social
media
efforts
and
your
 overall
objec/ves/guidelines.


 Repeat
back
to
step
1

  • 20. Click
to
edit
Master
/tle
 Central
Sierra
 style
 Local
 Stars

  • 21. Click
to
edit
Master
/tle
 style

  • 22. Click
to
edit
Master
/tle
 style

  • 23. Click
to
edit
Master
/tle
 style
 Sierra Hills Market Teri Murrison County Supervisor
  • 24. Click
to
edit
Master
/tle
 style

  • 25. Spotlight
on
 Click
to
edit
Master
/tle
 Black
Oak
Casino
 style
 My
Space
 Spaces
for
Casino,
comedy
and
Willow
 Creek
Lounge
–
1000
plus
bands
are
 followers
 Facebook
site
 Update
info
on
jackpots,
winners
and
 progress
 Twider
 Promo
updates,
wins,
news
 SMS
text
 No/fies
jackpot
updates
 Yelp
 Review
and
in
some
cases
respond
to
 guest
opinions.


Most
of
the
Yelp
 comments
are
posi/ve

  • 26. Click
to
edit
Master
/tle
 SOCIAL style
 MEDIA SHARON CROST ALIVE SHARON@SOCIALMEDIAALIVE.COM Twitter: mktwow Phone: US 1.408.507.2084 Blog: getbusinesswow.wordpress.com France: +33.686.17.8592