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Broadband’s Critical
   Role in Economic
     Development


   Calaveras Economic Summit –
          October 2009




    ...
Amador-Tuolumne Community
                   Action Agency

Michelle Shelton                    Sharon Crost




         ...
Right Here, Right Now



Fishing
where there are Fish
Right Here, Right Now


Central Sierra is    YOU are the
 the BEST place      BEST people
     to adopt       to help make...
Broadband enables us to live and work
Broadband enables us to live and work


                         RIGHT HERE
Broadband enables you to thrive
Broadband enables you to thrive
                           RIGHT NOW

                             RIGHT NOW
In The Words of Our Community
Broadband helps...
     allow me to do more research to help local populations in need
     ...
What does broadband mean to YOU?



JOBS
         INCOME

     ECONOMIC DEVELOPMENT
THE PROBLEM
ADOPTION=
  Access +
Applications +
Affordability +
Accessibility +
 Assistance
BUSINESS ACCESS


                               >90%
                Of businesses feel broadband is
                    ...
ACCESS


                                  <10%
                            Cell phone data plan
                         ...
BUSINESS APPLICATIONS




Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
BUSINESS NEED: Faster and More Reliable




Source: Business Random Telephone Survey, Centralsierraconnect.org, October 20...
AFFORDABILITY

   How much do you                                   How much are
   pay?                                  ...
Our Digital
Divide




Source: Residential
Self-Select Survey
Centralsierraconnect
.org
October 2009
FIGHT THE
SECURITY   BROADBAND
            ADOPTION     BUDGET
             VILLAINS


                                   ...
THE SOLUTION
Go Fishing
Where There are
Fish


      Photo istockphotos
HELP BUILD THE LOCAL ECONOMY
            ONLINE
    Created a broadband advisory team

                           Engaged county government, internet
Central Sierra    ...
California Advanced Services
            Fund


BROADBAND INFRASTRUCTURE



       ACCESS
Broadband Community Engagement
       Project Plans (awaiting funding)

    Digital career path mentoring/ training

   ...
HELP BUILD THE LOCAL ECONOMY
            ONLINE
BUILD THE LOCAL ECONOMY
ONLINE
    Access a larger market (local or remote)

    Sustain a business in a quiet community...
Find out what’s going on....
On Line




  Source: Calaveras Wine Discussion eCairn
  conversation
Find out what your fish are saying
                    about you




Source: http://www.yelp.com/biz/murphys-murphys#hrid:...
Monitor your catch




  Source: Calaveras Wine Discussion
  www.eCairn.com conversation
Help your customers find your bait




Source: http://www.mycalaveras.com/aboutus.cfm accessed Oct 2009
Increase your share of the catch




Source: Calaveras Wine Discussion
www.eCairn.com conversation
Upgrade Your Fishing Pole




    h"p://compassioninpoli.cs.files.wordpress.com/2008/11/social‐media‐trends‐2009jess3.jpg

Sustainable e-Business Practices


Sales                    E-commerce/online stores, contact
                         man...
Simple Steps for Boosting Business through Emerging
                    Technologies
                                     ...
Critical Next Steps

Engage in emerging technologies
Develop guidelines for responsible
 technology adoption
Invest in tec...
Economic
Development


Right Here, Right Now
CREDITS - SOME OF THE SUPER
         TECHIE TEAM
Michelle Shelton

ATCAA: Sharon Crost, Shelly Hance, Kristin Rippee Rober...
SHARON

  CROST
                          SOCIALMEDIA
                                   ALIVE.COM


           SHARON@SOC...
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Calaveras Economic Summit

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Developing the local online economy - Broadband

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Transcript of "Calaveras Economic Summit"

  1. 1. Broadband’s Critical Role in Economic Development Calaveras Economic Summit – October 2009 Sharon Crost sharon@socialmediaalive.com
  2. 2. Amador-Tuolumne Community Action Agency Michelle Shelton Sharon Crost www.atcaa.org
  3. 3. Right Here, Right Now Fishing where there are Fish
  4. 4. Right Here, Right Now Central Sierra is YOU are the the BEST place BEST people to adopt to help make it broadband and happen! emerging technologies!
  5. 5. Broadband enables us to live and work
  6. 6. Broadband enables us to live and work RIGHT HERE
  7. 7. Broadband enables you to thrive
  8. 8. Broadband enables you to thrive RIGHT NOW RIGHT NOW
  9. 9. In The Words of Our Community Broadband helps... allow me to do more research to help local populations in need allows for streaming radio and television the arts Entertainment and communication with friends and family High Speed would help everything!!! Very important for home based business stay connected to the rest of the world via news, weather, and email Attract business Provides technical education and support at home It would be impossible for me to live and work here without high speed internet. run alarm/telemetry/video monitoring of premises Play games with my friends and help with homework assignment
  10. 10. What does broadband mean to YOU? JOBS INCOME ECONOMIC DEVELOPMENT
  11. 11. THE PROBLEM
  12. 12. ADOPTION= Access + Applications + Affordability + Accessibility + Assistance
  13. 13. BUSINESS ACCESS >90% Of businesses feel broadband is critical or very important >20% Of businesses surveyed do not have access to broadband Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
  14. 14. ACCESS <10% Cell phone data plan VOIP Mobile broadband Source: Residential Random Telephone Survey, Centralsierraconnect.org, October 2009
  15. 15. BUSINESS APPLICATIONS Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
  16. 16. BUSINESS NEED: Faster and More Reliable Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
  17. 17. AFFORDABILITY How much do you How much are pay? you willing to pay? $0-29 $20-40 (50.8%) (64.7%) Source: Business Random Telephone Survey, Centralsierraconnect.org, October 2009
  18. 18. Our Digital Divide Source: Residential Self-Select Survey Centralsierraconnect .org October 2009
  19. 19. FIGHT THE SECURITY BROADBAND ADOPTION BUDGET VILLAINS LACK REVEALING YOURSELF RESULTS LACK OF KNOWLEDGE INFO OVERLOAD
  20. 20. THE SOLUTION
  21. 21. Go Fishing Where There are Fish Photo istockphotos
  22. 22. HELP BUILD THE LOCAL ECONOMY ONLINE
  23. 23.   Created a broadband advisory team   Engaged county government, internet Central Sierra service providers, community based organizations, community members Connect Project through outreach   Surveyed community demand for broadband – residents, businesses and California Emerging youth Technology Fund   Surveyed broadband infrastructure and (CETF) alternative deployment strategies   Facilitated ISPs to help WIN infrastructure grants Amador, Alpine,   Engaged the community in future Calaveras, Mariposa, adoption program planning Tuolumne
  24. 24. California Advanced Services Fund BROADBAND INFRASTRUCTURE ACCESS
  25. 25. Broadband Community Engagement Project Plans (awaiting funding)   Digital career path mentoring/ training   Digital literacy programs   Telehealth network development   Computer Refurbishment   Community Access Centers (media and arts)
  26. 26. HELP BUILD THE LOCAL ECONOMY ONLINE
  27. 27. BUILD THE LOCAL ECONOMY ONLINE   Access a larger market (local or remote)   Sustain a business in a quiet community, continue lifestyle   Green/clean tech   Increase speed to market   New exchange methods   Amplify the power of your stories   Develop competitive advantage over your competitors
  28. 28. Find out what’s going on.... On Line Source: Calaveras Wine Discussion eCairn conversation
  29. 29. Find out what your fish are saying about you Source: http://www.yelp.com/biz/murphys-murphys#hrid:XkBbsiNv_wTKZMJFwpVnJQ/src:search/ query:calaveras%20county
  30. 30. Monitor your catch Source: Calaveras Wine Discussion www.eCairn.com conversation
  31. 31. Help your customers find your bait Source: http://www.mycalaveras.com/aboutus.cfm accessed Oct 2009
  32. 32. Increase your share of the catch Source: Calaveras Wine Discussion www.eCairn.com conversation
  33. 33. Upgrade Your Fishing Pole h"p://compassioninpoli.cs.files.wordpress.com/2008/11/social‐media‐trends‐2009jess3.jpg

  34. 34. Sustainable e-Business Practices Sales E-commerce/online stores, contact management Marketing Social networking, blogging, online PR, video Communication Skype, web conference, collaborative tools Billing and Accounting Online accounting, finance, Paypal Information Technology Sharing and storing documents online (cloud computing) Human Resources Distance learning, online education, training, recruiting
  35. 35. Simple Steps for Boosting Business through Emerging Technologies What
are
the
key
business
objec.ves
and
goals
that
can
be
boosted
using
 1 SET
OBJECTIVES
/
GUIDELINES new
techniques
(sales/marke.ng/communica.on/customer
service)?

 What
are
your
guidelines
for
interac.on/engagement?
 Define
the
content
topics
and
keywords
that
are
interes.ng
and
 2 DEFINE important
to
your
business Research
people
and
communi.es
that
are
engaging
in
the
topics
you
 3 IDENTIFY defined
above Listen,
read
and
watch
the
content
you
defined
and/or
the
people
you
 4 LISTEN iden.fied Develop
connec.ons,
follow,
"friend",
subscribe
to
communi.es
in
your
 5 CONNECT topic
areas Comment,
ques.on,
rate,
promote
and
thank 6 PARTICIPATE Post,
publish,
broadcast
informa.on
of
benefit
to
your
customer
 7 ADD
VALUE communi.es
and/or
your
mission Review
the
.me
and
resources
you
are
inves.ng
and
evaluate
it
against
 8
 MEASURE the
objec.ves
and
goals
you
used
to
start
the
process Innovate,
create
and
produce
new
and
exci.ng
content 9 INNOVATE Use
the
results
of
your
measurements
to
evolve
your
social
media
effort
 10 EVOLVE and
your
overall
objec.ves/guidelines.

Repeat
back
to
step
1

  36. 36. Critical Next Steps Engage in emerging technologies Develop guidelines for responsible technology adoption Invest in technology training and job skills/tech mentorships Share success stories
  37. 37. Economic Development Right Here, Right Now
  38. 38. CREDITS - SOME OF THE SUPER TECHIE TEAM Michelle Shelton ATCAA: Sharon Crost, Shelly Hance, Kristin Rippee Robert Santorelli, Erin Mutch California Emerging Technology Fund, California Advanced Services Fund, Zero Divide Our ISP input team – most of the 5 county internet service providers Dan Ripke, Jim Fletcher and Chico State Ken Pulvino A host of amazing volunteers!!!
  39. 39. SHARON
 CROST
 SOCIALMEDIA ALIVE.COM
 SHARON@SOCIALMEDIAALIVE.COM
  1-408-507-2084  sharon@socialmediaalive.com Blog: http://getbusinesswow.wordpress.com/ LinkedIn:
h"p://www.linkedin.com/in/sierratec
 
Twi"er:
h"p://twi"er.com/mktwow

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