• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown
 

Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown

on

  • 2,977 views

 

Statistics

Views

Total Views
2,977
Views on SlideShare
2,595
Embed Views
382

Actions

Likes
0
Downloads
58
Comments
0

5 Embeds 382

http://blog.industrysoftware.automation.siemens.com 352
url_unknown 16
http://feeds.feedburner.com 10
http://www.slideshare.net 3
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown Presentation Transcript

    • Solid Edge Global Academic ProgrammeMike Brown © Siemens AG 2011. All Rights Reserved.
    • Mike Brown @mjb258 •Background • 10 years in PLM implementation and consultancy working on major projects (Computervision), including: Rolls Royce (TRENT), Short Brothers/Learjet (learjet45), Airbus (A380) • Product Line Manager for Pro/DESKTOP (PTC) • Created and developed PTC’s global academic programme • Pro/DESKTOP and Pro/ENGINEER •Areas of expertise • Implementation of PLM (A&D) • Product development & product marketing • Global academic programmes & strategic engagements •Personal interests • Space © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 2 Siemens PLM Software
    • Executive summary •Today’s topics • Why is ‘education’ important to Siemens PLM? • The current situation • The ‘engineer’ pipeline • Is there really a shortage of engineers? • Perception versus Reality • The Solid Edge Global Academic Programme • What’s in it for you? •Key Takeaways • A comprehensive, strategic, and global programme • Delivering educational continuity • From Middle School through to University and beyond • More than just software • A call to action • We need your help (industry & academia) © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 3 Siemens PLM Software
    • Why is Education important to Siemens PLM? •Industry research • Declining numbers of engineering graduates, apprentices, etc.* •Feedback from our customers & partners • Difficulty in recruiting engineers/designers • Difficulty in finding engineers/designers with experience in modern CAD •Education is at the heart of Siemens AG • Sustainability: People-Profit-Planet (triple bottom line) • Corporate Responsibility – global education programmes •Engineering innovation is key to our future • Only Engineers can address the huge challenges that face the human race • The creativity of young minds • University research & development •The terrifying alternative • More Accountants, Lawyers, Reality TV stars, Rap Artists, and... • More INVESTMENT BANKERS! *Declining Interest in Engineering Studies: Wayne C. Johnson, VP HP © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 4 Siemens PLM Software
    • The ‘Engineer pipeline’ •Students progress through education •Some pursuing an interest in Engineering High School •Attraction of diverse range of professions • Limited number enter engineering & product design as a profession College •Siemens PLM is focused on increasing the number of engineering graduates University Engineers & Designers © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 5 Siemens PLM Software
    • Is there really a shortage of Engineers? Yes and No • Academia produces large numbers of engineering graduates • USA ~70,000 engineering graduates (2005*) • UK ~20,000 (2007**) • India ~350,000 (2005*) • China ~600,000 (2005*) • A large percentage of engineering graduates secure employment outside of engineering • Only 36% of UK engineering graduates enter the engineering/manufacturing industries*** • Is there an image problem? • Pupils reject most careers on the basis of perception by the age of 12/13**** * http://www.csmonitor.com/2005/1220/p01s01-ussc.html • Perception versus Reality ** http://www.engineeringuk.com/_db/_documents/EngUK09.pdf *** Where do Engineering Graduates go? - Engineering UK 2008 **** Career desirability: young people’s perceptions... Foskett & Hemsley-Brown 2001 © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 6 Siemens PLM Software
    • Perception © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 7 Siemens PLM Software
    • Reality - Call to Action: We need your help. ?? ? ? We need examples of products designed using Solid Edge to inspire students (your future employees). The sexier the better, (both the product and the engineer/designer.) Contact details at the end of this presentation Product Lifecycle Management Software Inc. All rights reserved © 2011. SiemensMJB2011 Page 8 Siemens PLM Software
    • The Solid Edge Global Academic Programme • A Comprehensive and Strategic Programme • Delivering educational continuity – No quick fix • For Middle Schools, High Schools Colleges and Universities • For Students • Meeting the needs of our customers & partners • Identified areas of focus (industry: product design & engineering) • Learning compression • Developing the skill-set and mindset • Meeting the needs of Academia • Curriculum-tutorials • Project-based Learning • STEM (High School) • Industry best-practice • Industry engagement • Design/engineering challenges & competitions • Learning continuity & learning 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved © compressionMJB2011 Page 9 Siemens PLM Software
    • Increasing the flow •Initial focus on High Schools • Prime the pump – increase the flow High School •Increase interest in Engineering & Design • Students develop preferences for career selection at 12 & 13 years of age •Maintain support and engagement College throughout the Students’ education • College & University University Engineers & Engineers & Designers Designers © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 10 Siemens PLM Software
    • Helping Middle Schools & High Schools • Deliver ‘realised value’ • Carpet-bombing Schools with CD’s is not helpful • Focus on helping teachers and adding value • Support delivery of curriculum requirements • Improving learning outcomes • Science, Technology, Engineering, Mathematics (STEM) • Working to increase the number of students taking Technology & Engineering related subjects • Cross curricula approach • Real-world • Industry engagement • Industry best practice • Real & recognisable product related projects • Academic web presence • www.siemens.com/plm/SolidEdgeAcademic © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 11 Siemens PLM Software
    • Helping Colleges & Universities • Learning continuity & learning compression • Improve technological literacy of students entering Higher Education • Build on existing skills rather than starting from scratch • Provide students with the skills, experience, and mindset required by industry • PLM • Solid Edge, Femap, CAM Express, Teamcenter Express • Focus on helping educators and adding value • Support delivery of curriculum requirements • Real-world • Industry engagement & Support • Encourage customer base to support their local colleges & universities • Industry best practice • Real & recognisable product related projects • Academic web presence • www.siemens.com/plm/SolidEdgeAcademic Management Software Inc. All rights reserved © 2011. Siemens Product LifecycleMJB2011 Page 12 Siemens PLM Software
    • Helping Students Students – all ages • Improve learning outcomes • Not just better grades • Greater understand of Scientific & Mathematical principles by application • Increase Technological Literacy • Important for all students, even future accountants • Industry best-practice • Skill set and mindset • Student engagement • Inspire & enthuse • Real world exposure, real world products • Must be interesting (cool / sick / bad) • Competitions & challenges • Drives innovation • Increases motivation • Learning from mistakes • Provide Continuity of education Siemens Product Lifecycle Management Software Inc. All rights reserved © 2011.MJB2011 Page 13 Siemens PLM Software
    • Learning continuity & learning compression Time Time to full productivity to full productivity Product Product Learning compression training training SolidCAD tool X Edge, CAM Express, EmploymentCAD tool Y Femap, Teamcenter Express CAD tool Y Learning Continuity Time Time to full productivity to full productivityrelated learning related learning related learning related learning related learning Product Product Product Product Product Learning Learning Product Product Learning compression compression Employment compression training training College Employment University High School Time Time to full productivity to full productivity Product Product Learning compression training training Delivering realised value to both Academia & Industry © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 14 Siemens PLM Software
    • Support & Complement the Curriculum Curriculum-tutorials • Complement the wide range of product training material • Support the teaching and learning of Technology & Engineering • Within the context of STEM (middle & high school) • (Science, Technology, Engineering, & Mathematics) • Industry best practice (High Schools, College & University) • Industry leading technology, processes, & methodologies • Skill Set and Mindset • Develop skills in the use of modern CAD • Support development of the right mindset • Adaptability, accountability, commitment, flexibility, innovative, resilient • Support the teacher • Support delivery of the recognised curriculum • Curriculum mapping • Pedagogy © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 15 Siemens PLM Software
    • Product Training vs Curriculum Commercial • Product Training Synchronous Technology • Feature/function Expert Profiles & Sketches Feature Modelling • Fundamentals Sheet Metal • Existing training material Assemblies Rendering Drawings • Solid Edge, in-product training • 3rd party training (ILT & online) Intermediate • Product Development • On the job training Commercial Reseller Instructor Led Training • Increasing level of Hours of training 3rd party online training knowledge i.e. Solid Mastermind Basic • Industry / company Solid Edge in-product training specific procedures & conventions Product Product Training Development • Best practice methodologies © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 16 Siemens PLM Software
    • Product Training vs Curriculum Academia • Project-based learning preferred Expert • Applied learning • Teaching Product Design & Synchronous Technology Profiles & Sketches Feature Modelling Engineering and learning how Sheet Metal Assemblies Rendering Drawings to use Solid Edge in context Intermediate Limited • Limited teaching time teaching time • ~20 hours per year (High School) Commercial Reseller Instructor Led Training Curriculum-tutorials University 3rd party online training i.e. Solid Mastermind • Project focused College Basic Curriculum / Tutorials Solid Edge in-product training • Must meet educational High School requirements • Pedagogy (how to teach) Product Project-Based Product • Suitable for wide range of student TrainingLearning Development abilities © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 17 Siemens PLM Software
    • Call to Action – We need your help We need the help and support of you, our customers, to build a successful Academic Programme; • Reach out to your local High Schools, Colleges, and Universities • Get Solid Edge into your local High Schools, Colleges, Universities • Sponsor a College/University ($1,500 for Solid Edge annual site license) • Help secure interns • Help train teachers how to use Solid Edge • Show teachers & students how you use Solid Edge in the ‘real world’ of engineering and product design • Student projects • Curriculum-Tutorial development • We need to develop a range of curriculum tutorials • Real products • Recognisable, interesting, sexy... • Industry best practice • Branded Curriculum-Tutorials (proposed) • Carries your company logo, company & product overview, etc • Requires your support © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 18 Siemens PLM Software
    • Strong response from our Partners Solid Edge Channel Partners • CADFLOW (Portugal) • College & University engagement; industry focus • Academic road-shows • Teacher training • CAAP (the Netherlands) • Creation of Solid Edge curriculum • Recognises the strategic importance of education engagement • Solid Mastermind (UK) • Developing academic content • www.solidmastermind.com © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 19 Siemens PLM Software
    • Strong response from industry & education John Devitry • PLM Administrator, Space Dynamics Laboratory • Adjunct Professor Utah State University • Mechanical & Aerospace Engineering • Teaches ~240 engineering students per year • Industry experience • Outstanding results • Extensive Solid Edge curriculum • Effective, engaging, inspiring • Coming soon: Kendall-Hunt © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 20 Siemens PLM Software
    • John Devitry © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 21 Siemens PLM Software
    • Call to Action – We need your help • Academics & Educators • We want to understand what you need to help you teach, inspire and encourage students, and be successful • High Schools - Cross-curricula / STEM subjects • Primary focus on Technology & Engineering • Development of links with Science & Mathematics • College & Universities - Engineering & Product Design courses • What is the best format for curriculum-tutorials • What’s best for you and your students • How would you like to see the curriculum-tutorials structured & delivered • Tell us where it hurts • Identify the best areas for us to help you • Contact details at the end of this presentation © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 22 Siemens PLM Software
    • Why now? • We need to equip students with The top 10 in demand jobs in the right mindset, the ability to 2010 did not exist in 2004* learn new skills and utilise new technologies in an ever changing global economy. • Innovation and creativity are vital to economic survival • Synchronous Technology is a game changing technology *Richard Riley – US Secretary of Education (former) © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 23 Siemens PLM Software
    • What’s in it for you? Industry • Why get involved? • Future employees • Secure mindshare with the best and brightest graduates • Invest in your future • Help develop the right Skill set and Mindset • Community engagement • The Solid Edge Academic Programme will benefit your local Schools • Build links to High Schools, Colleges, & Universities • Potential for University research projects • Support your local school/college/university • Increase your exposure within the community • Corporate Responsibility • Learning compression • Reduce time to productivity for new-hire (graduates) • Branded curriculum-tutorials • Global exposure © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 24 Siemens PLM Software
    • What’s in it for you? Academia • Why get involved? • High Schools • Major new Academic Programme to be launched August/September 2011 • Focused on delivering real value • Colleges & Universities • Industry leading technology • Increase future career opportunities for your students • For students • Major new Academic Programme to be launched August/September 2011 • Improve future employability • wide range of exciting careers in engineering & product design • Learning continuity • Engagement with Siemens PLM customers • Local relevance • Mutually beneficial • Global exposure © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page • Student 25 work, case studies, Special Interest Group Siemens PLM Software
    • What’s in it for Siemens PLM? Corporate Responsibility / Sustainability • Inspire students to embrace technology and pursue technology/engineering related education and careers • Increase technological literacy • Prepare students for college/university engineering programmes • Learning compression (both in academia and employment) • Increase the supply and quality of engineers & product designers • Education is important to Siemens AG (Corporate Sustainability) Commercial perspective • The welfare of our customers is directly linked to the supply of technology literate and qualified graduates • 51% of engineering professionals are over 50 and due to retire in the next 10 years* *Workforce demographics among engineering professionals: a crisis ahead. University of Texas at Austin, October 2001 (http://www.ce.utexas.edu/org/ccis/a_ccis_report_21.pdf) © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 26 Siemens PLM Software
    • Progress to-date USA • 9 new academic grants – Solid Edge • 4 colleges/universities, 5 STEM High Schools/Engineering Academies • Engagement with Purdue University • Curriculum related development, K12 through to University • John Devitry / Kendall-Hunt: USU Solid Edge curriculum • FIRST • Siemens PLM official sponsor – 2011 championship • ST4 launch event – dedicated academic session EMEA • UK • Solid Edge granted to all Greenpower teams (strong uptake) • Pilot global expansion of Greenpower (USA, India, China, & Germany) • Portugal • Solid Edge granted to 16 leading, industry focused, colleges/universities • Norway • Solid Edge consolidated in 100 plus High Schools AsiaPac • China • Academic Training Centre (ATC) development & certification • Solid Edge grant to leading industry-focused Universities Management Software Inc. All rights reserved © 2011. Siemens Product LifecycleMJB2011 Page 27 Siemens PLM Software
    • Conclusions: • A comprehensive, strategic, and global programme • More than just software • Call to action • We need your help • Industry: • Product examples: sexy & interesting • Help & support in curriculum-tutorial development • Support your local schools, colleges, & universities • Academia • Tell us where it hurts: tell us where we can help • What do you need to help you teach engineering & product design • Format and delivery of curriculum-tutorials © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 29 Siemens PLM Software
    • Thank you Any Questions? www.siemens.com/plm/SolidEdgeAcademic www.facebook.com/solidedge Mike Brown – Director Academic Programmes, Velocity • mbrown@siemens.com Matt Bruce – Director, Americas, Academic Programs, Velocity • matt.bruce@siemens.com Yunxia Li (Catherine) - Director, AsiaPac, Academic Programs, Velocity • catherine.li@siemens.com © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 30 Siemens PLM Software
    • < END > © 2011. Siemens Product Lifecycle Management Software Inc. All rights reservedMJB2011 Page 31 Siemens PLM Software