Social Media in PLM

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This was a presentation given at PLM Connection 2010 in Dallas by Dora Smith and Tord Dennis of Siemens PLM along with Jim Brown of Tech-Clarity. It highlighted social computing, social networking and social media in the PLM space. See http://www.siemens.com/plm/blog for related blog post and more event coverage.

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Social Media in PLM

  1. 1. Social Media in PLM - #plmconx Social Media © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 1 Siemens PLM Software
  2. 2. Abstract This presentation will provide an overview of social media in the CAD/PLM industry. We'll discuss the use of social media and social computing in the engineering workplace. The presentation will highlight best practices for listening and engaging in social spaces. Find out what industry analysts are saying about social computing in PLM and how Siemens PLM is addressing this category in its software. content Wikipedia: “media designed to be disseminated through social interaction” community © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 2 Siemens PLM Software
  3. 3. Forrester 3 opportunities for development teams to innovate using Social Computing: 1. Enable established teams to better collaborate across distance or silos. HP and IBM harness the technical aptitude of their workforce to make use of wikis, blogs, and discussion threads that bring distributed teams “closer digitally,” & foster healthy discussion on product concepts across business and domain areas. 2. Tap outside communities for product ideas, answers, and feedback. P&G excel at engaging communities within the target audience of their new product or service to elicit early feedback on features or messages (as well to as boost brand image among these consumers). 3. Integrate compelling new services to traditional product offerings. Microsoft Xbox Live allows millions of gamers to connect with other players and social networking sites like FB & Twitter via their game consoles. © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 3 Siemens PLM Software
  4. 4. Social Development © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 4 Siemens PLM Software
  5. 5. Connections for Expanded Knowledge © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 5 Siemens PLM Software
  6. 6. Social PLM Landscape “To stay ahead of the pack, business process professionals will augment mainstay PLM functionality in some select, high- impact process area with extended social media tools.” © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 6 Siemens PLM Software
  7. 7. making the value of technology clear Social Networking in Product Innovation and Product Development, and Engineering Jim Brown, President Tech-Clarity, Inc. © Tech-Clarity, Inc. 2010
  8. 8. making the value of technology clear Relevant Research © Tech-Clarity, Inc. 2010
  9. 9. making the value of technology clear Kalypso Research  Research Study on Social Product Innovation and Social Product Development  Results not yet published  Surveyed over 50 companies  Focused Interviews  Will be available from www.kalypso.com in the future © Tech-Clarity, Inc. 2010
  10. 10. making the value of technology clear Social Computing © Tech-Clarity, Inc. 2010
  11. 11. making the value of technology clear Social Computing Explosion  MySpace has 200 million subscribers, if it were a country it would be 5th largest in the world  The number of text messages sent/received in a day exceeds the population of the planet  The time it took for a product/technology to reach a market audience of 50 million:  Radio – 38 years  Television – 13 years  iPod – 3 years  FaceBook – 2 years © Tech-Clarity, Inc. 2010
  12. 12. making the value of technology clear Social Computing in R&D  Social computing enables product developers to:  Enhance product development team execution and collaboration  More naturally capture and share product knowledge and expertise  Enable the discovery of new IP and product value © Tech-Clarity, Inc. 2010
  13. 13. making the value of technology clear Innovation and Ideas  Customer communities  Competitors  Formal open innovation  Tournaments © Tech-Clarity, Inc. 2010
  14. 14. making the value of technology clear Product Validation  Testing ideas  Virtual focus groups  Creating and tracking buzz  Launching products © Tech-Clarity, Inc. 2010
  15. 15. making the value of technology clear Customer Feedback  Support forums  Public sites  Blogs  “Close the loop” on product innovation © Tech-Clarity, Inc. 2010
  16. 16. making the value of technology clear Manufacturer’s Viewpoint “Pitney Bowes is an innovation-driven company. In addition to a significant annual investment in research and development under a top-notch team of scientists and strategists, we take our forward-thinking approach to every organizational level and every employee. We engage employees through a variety of mechanisms such as the use of social networks for sharing ideas about new offerings, new markets and new ways to deliver customer value.” Murray Martin CEO Pitney Bowes © Tech-Clarity, Inc. 2010
  17. 17. making the value of technology clear Manufacturer’s Viewpoint “We have a program to enliven collaboration within the four walls of Microsoft using social computing.” Ryan Murphy Principal Program Manager for PLM Microsoft Entertainment and Devices © Tech-Clarity, Inc. 2010
  18. 18. making the value of technology clear Findings from COFES 2009  Social computing in PLM is a real and compelling  The intersection of social computing and engineering is happening – although slowly  There is a lot of potential value  There are a lot of potential barriers  Social computing is not just for the younger generation (although they are more likely to just expect it)  As an industry, we are very early in the maturity of our vision to use these technologies, we have a lot of experimentation left before there is an accepted “best practice” approach © Tech-Clarity, Inc. 2010
  19. 19. making the value of technology clear Manufacturer’s Viewpoint “We will not design a plane on Facebook!” Boeing Participant COFES 2009 © Tech-Clarity, Inc. 2010
  20. 20. making the value of technology clear Agreed – No Planes on Facebook  Facebook (as an application) is meaningless to developing an airplane:  What relevance do status comments and photos have to do with serious engineering?  How will we protect intellectual property?  What does Facebook know about business processes or how to manage them?  What does Facebook know about engineering data? CAD files? Projects? Engineering in general?  Why would I trust my business performance to a technology platform like Facebook that doesn’t appear stable or perform well? (sorry Facebook, that is just my practical experience not a sound technical analysis)  How do I have time to pay attention to this in addition to everything I already do?  How do we address security concerns? © Tech-Clarity, Inc. 2010
  21. 21. making the value of technology clear Social Computing Concepts in PD Concept Facebook / Twitter / Etc. Product Development Status / Tweet Feeling like eating ice cream Having trouble designing fan housing Chat Go to the movies tonight? Are the customer requirements done? News Feed Keep up with friends Project progress / issues / status Links Funny cartoon on Dilbert Link to most recent design files Pictures Aunt Tilda’s new dress Concept sketches of new product Videos Little Johnny gets a new tooth New product launch ads Applications Make me look like Mickey Mouse Allow me to sketch a 3D concept Like / Dislike Like friend going to Paris Feedback on prototype (VOC) Messages Haven’t seen you since high school! Project deliverables late, need help! Comments That looked like fun! Feedback on issue, design, or concept Friends Bob, Linda, Uncle Joe, … Team members, customers, experts Groups Family, Work Friends, Sports Team, … Projects, skillsets, departments Followers Friends, ??? Customers, downstream departments *Blogs My trip to Finland New technology strategy *Wikis Favorite rock band hairstyles Design standards and templates © Tech-Clarity, Inc. 2010
  22. 22. making the value of technology clear  “Social discovery” helps companies find new people whose knowledge can be tapped. © Tech-Clarity, Inc. 2010
  23. 23. making the value of technology clear Capturing Product Knowledge  Social computing in product development  Develops a digital record of the product development process  Captures and stores false starts, brainstorms, discussions, and other interactions  Records design and decision-making history  Opens history for corporate reuse  Turns collaboration into a corporate asset  Could be associated to the product and the project to form a permanent record of the process © Tech-Clarity, Inc. 2010
  24. 24. making the value of technology clear Social Computing in Product Development  Manufacturers are very interested in social computing  The early adopters are hard at work figuring it out  Progress has been cautious (for the most part) © Tech-Clarity, Inc. 2010
  25. 25. making the value of technology clear Social Computing Predictions  Most manufacturers will start with the low-hanging fruit of improving collaboration  Most will start internally  Manufacturers more likely to adopt social computing when they are incorporated into applications they trust (such as PLM), which will protect their intellectual property (IP)  There will be significant value gained by those manufacturers that adopt social computing to improve product innovation, product development, and engineering performance © Tech-Clarity, Inc. 2010
  26. 26. making the value of technology clear Don’t Get Left Behind © Tech-Clarity, Inc. 2010
  27. 27. making the value of technology clear Key Takeaways  Social networking in product development:  Is more than just collaboration  Makes collaboration better  A significant, complementary addition to current product innovation, product development, and engineering toolsets  An important evolution in product development (processes and tools)  Showing promise and here to stay  Learn. Pilot. Experiment. © Tech-Clarity, Inc. 2010
  28. 28. making the value of technology clear Thank You  jim.brown@tech-clarity.com  www.tech-clarity.com  www.tech-clarity.com/clarityonplm (blog)  www.twitter.com/jim_techclarity © Tech-Clarity, Inc. 2010
  29. 29. Tord Dennis – Innovation & Productivity Best-in-Class Companies Lead The Way February 2009 93% 80% 79% 92% 87% 43% 36% 29% 27% Align to Customer Needs Collaborate Across Departments Track and Manage Projects 87% 86% 80% 42% 39% 39% 41% 39% 23% React Quickly to Product Issues Streamline Product Development Develop Earlier or Concurrently Best in class Average Laggard © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 29 Source AberdeenGroup. Top Five Principals for Product Development Success, February 2009 Siemens PLM Software
  30. 30. Rich Collaborative Product Development Benefits Save time and reduce costs Improve productivity and reuse knowledge Reduce ambiguity and keep everyone in sync Simplify the way people work and improve productivity © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 30 Siemens PLM Software
  31. 31. Leverage Corporate Social Networking Instantly Collaborate with Peers Save time using unified communications/presence to instantly communicate with team members © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 31 Siemens PLM Software
  32. 32. Rich Collaborative Product Development Shared Team Site See and interact “live” with 3D in your team’s collaborative site © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 32 Siemens PLM Software
  33. 33. MOSS and Teamcenter Vision and Strategy Portfolio & Supplier Workflow Search Secure Lifecycle Engineering Manufacturing Visual collaboration Visualization Process Process Mgmt Collaboration Program Interaction environment Mgmt Teamcenter Search Embedded Quality CAD PLM Sourcing PLM data Conferencing workflow Teamcenter Visualization BOM access analysis dashboard & integration integration Design integration data Product Product Data reporting Check- Structure collaboration Review Ideation Visual Issues in/Check-out Browser integration Search Site Model, Document & Data E-Forms Data Mgmt & Workflow • Business Data Security, and Web Content Integration Reporting • 5 out of box Management Management workflows • Extensible and • Business • Mgmt, • Spreadsheet • Reporting customizable • Personalization • Policy data library publishing, publishing & for ECM search of • Deployment • Management process calculation enterprise • Site Manager • Auditing • Web part creation & • Report content and • Records integration completion Center people management Project Mgmt Team Collab • Windows • Text search • Site and role • Framework: • Issue • Workspaces Workflow of team sites management repository, tracking and tools Foundation infrastructure versioning, applications • Blogs • Admin and metadata • Project • Wiki deployment • Basic workspaces • RSS • Status and document *Included with Windows Server history management © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 33 Siemens PLM Software
  34. 34. Internal & External CONVERSATIONS © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 34 Siemens PLM Software
  35. 35. Who • Twitter lists: Siemens PLM Family Big PLM Industry list Media Analysts • @SiemensPLM • @PLMWorld • @jim_techclarity • @dorasmith • @baumvogel – Tecnomatix • @jsarfati – NX • @pakvasa – Teamcenter • @burhop & @susancinadr – Solid Edge/Velocity © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 35 Siemens PLM Software
  36. 36. What • News • Tips & Tricks • Reviews • Conference highlights © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 36 Siemens PLM Software
  37. 37. When Daily, Weekly, Monthly – Increasing Volume © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 37 Siemens PLM Software
  38. 38. Where • Forums: eng-tips.com cnczone.com engineeringtalk.com • Blogs: Al Dean/Develop 3D Jim Brown/Tech-Clarity Josh Mings/Solidsmack Kenneth Wong/Desktop Engineering Deelip.com blogs.msdn.com (Teamcenter) DesignWorldOnline Siemens.com/plm/blog • Twitter © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 38 Siemens PLM Software
  39. 39. GTAC Discussion Forums • Not so new (22 years) but new and improved • Now supporting 50 languages and auto translating through Google Translate API • Soapbox (Misc off topic aka fun) • Filter by forum – bookmark • E-mail digest – instant, daily, weekly • User blogs • Embedded YouTube videos © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 39 Siemens PLM Software
  40. 40. PLM World Discussion Forum © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 40 Siemens PLM Software
  41. 41. Why “Twitter is actually the tool that changed my perspective on social media…a great way to tap into the pulse of a community in real time... using tools like Twitter, LinkedIn, Facebook, and Delicious allow me to mine the collective knowledge of the industries I pay attention to and better understand and leverage them. It’s that deeper understanding that helps guide the decisions I face everyday both at Wagstaff and CADwire.net.” (blog post interview with Rick Stavanja) © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 41 Siemens PLM Software
  42. 42. Discoverable, Shareable Content Videos - YouTube • Tech Tips • Blogger content Images - Flickr • Events • Product Features Presentations – Slideshare © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 42 Siemens PLM Software
  43. 43. PLM Connection Social Media Channels For the latest info throughout the event, subscribe to: • Siemens PLM Blog (http://siemens.com/plm/blog) • PLMWorld Blog (http://www.plmworld.net/home/blog) Twitter hashtag - #plmconx Follow @SiemensPLM, @PLMWorld, @burhop, @baumvogel, @dorasmith, @pakvasa … http://twitter.com/dorasmith/plm-cad-media-analysts E-mail any pics/videos taken at plmconx to dora.smith@siemens.com to upload to Flickr and YouTube! © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 43 Siemens PLM Software
  44. 44. content “media designed to be disseminated through social interaction” community PLM Connection only happens once a year. Connect with the community year-round. Share your expertise and content. © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Page 44 Siemens PLM Software

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