PLM Connection: KeyOx NX 6 Use Cases

NX6 for efficient product development and customization Paul Laurens Engineer - Associate,

Summary 1 2 3 2

Summary 1 new vision of demo board 2 3 2

Summary 1 new vision of demo board 2 Primer U: revisiting a concept 3 2

Summary 1 new vision of demo board 2 Primer U: revisiting a concept 3 NX empowers product development 2

KeyOx: innovate and deliver Support new product development and product innovation with a complete set of methods and services dedicated to project achievement. PRODUCT STRATEGY CREATION DEVELOPMENT 06 october 2009 3

References 06 october 2009 4

Tools 2 x NX Mach 3 Series Industrial Design. 1 x NX NASTRAN Mach 3 Series Advanced Simulation. 1 x Creative Suite (Illustrator, Photoshop, InDesign, Acrobat Pro…). 2 x Apple Keynote. 06 october 2009 5

New vision of demo board

New vision of demo board Context Limits From demo board to primers

The customer A leading manufacturer and supplier of tools for the microelectronics industry. Technical expertise in both hardware and software design. The company is structured around two activities: Tools for the creation of microcontroller applications (compilers, debuggers and programmers). Advanced laboratory tools for test and validation of smart cards and readers. Raisonance teams with partners to develop their devices: KeyOx (industrial and mechanical design). Asytec (manufacturing and supply chain). 06 october 2009 8

Microcontrollers µcontrollers are high tech devices: Implement µcontrollers implies high level competencies (electronic & software design...). purchase decision is made by skilled tech guys. µcontroller samples are useless : They need at least a power unit and a minimum User Interface to get alive. µcontrollers are hard to distinguish from performances or capabilities point of view. Still µcontrollers manufacturers have to promote their products ! 06 october 2009 9

Demo boards Demo boards (eval boards) are a must have for vendors µcontroller test (& implementation) require software development tools: Compilers and debuggers are keys to access µcontroller’s top performances. Demo boards are delivered with basic software tools. 06 october 2009 10

Demo boards limits Demo boards are all looking the same: Bare PCB with chips, buttons, LEDs and connectors. Supplied software allow only low level programming, yet providing access to large libraries. 06 october 2009 11

Demo boards limits Testing µcontroller for an application, you have to develop a bunch of boards and codes (UI, adaptators): Time & money consuming. 06 october 2009 12

Demo boards limits Testing an application mean handling a set of electronic stuff with several PCBs, no (or very basic) User Interface: No “real world” test. Winning approbation of executives is a mess! 06 october 2009 13

Assignment ST Microelectronics asked Raisonance and KeyOx to imagine new concepts for demo boards : Innovative. Cheap (give away). Demonstrative. Appealing. 06 october 2009 14

The µRlink primer 2006: ST7F Ultralite Primer The first answer: a super simple task dedicated primer. Demonstrate simplicity of implemantation of ST’s new 8 bit µcontroller. One chip to drive digital AND analog inputs/outputs. Demonstrate ease of programmation using RAISONANCE’s Ride7 software. Appealing and smart device, first intended to be a “give away”. 06 october 2009 15

From demo boards to primers Vision for the next generation demo board: Provide access to electronic features (UI, appli...) through a simple operating system. 06 october 2009 16

From demo boards to primers Vision for the next generation demo board: Provide User Interfaces with “up-to-date” features (graphic display, MEMS accelerometers, network…). 06 october 2009 17

From demo boards to primers Vision for the next generation demo board: Provide an extension port for connecting appli boards. 06 october 2009 18

From demo boards to primers Vision for the next generation demo board: Don’t deliver a “good enough” product, but ensure an enjoyable and efficient user experience. 06 october 2009 19

From demo boards to primers Vision for the next generation demo board: Create a community for experience sharing and support. 06 october 2009 20

From demo boards to primers Vision for the next generation demo board: Offer innovative and relevant promotion tool for ST Microelectronics. 06 october 2009 21

Raisonance’s STM32 primers 2007: STM32 Primer 06 october 2009 22

Raisonance’s STM32 primers 2008: STM32 Primer2 06 october 2009 23

2006-2008 primers 06 october 2009 24

2006-2008 primers 15 000 Deliveries Sales forecast 7 000 5 000 3 000 3 000 2 000 µRlink primer STM32 primer 1 STM32 primer 2 (in 2 years) (in 2 years) (in 1 year) 06 october 2009 24

2006-2008 primers 2009 - Raisonance experience: Enthusiastic support from targeted people for low cost/open device. Easy prototyping device, funny stuff, challenging contest… Strong community with skilled contributors, help improve the concept and devices. Gain popularity and access to market. Raisonance feels market is ready to welcome an new generation of primers! 06 october 2009 24

Primer U Revisiting a concept

Primer U project: the objective STM32 Primer and STM32 Primer2 were dedicated to promote STM32 family of 32-bit Flash µcontroller based on the ARM Cortex-M3 core. Raisonance acquired experience and notoriety. Raisonance development tools are suited for all Cortex-M3 based µcontrollers. The objective : design a platform for Cortex-M3 Primer and deliver all the vendors of such µcontrollers. 06 october 2009 27

Primer U project: Raisonance a pace ahead competition Experience in designing quite simple but complete product, mixing electronic/ industrial/mechanical design. Low cost means close partnership and deep understanding across electronic/industrial/ mechanical design and supply chain competencies. Low cost (usually) means high volumes, high volumes means high NRE (molds, test & assembly tooling ...). Economy downturn is not a good timing to go for a risky project, without experience. Raisonance has experience in the field… … competitors don’t! 06 october 2009 28

Primer U project: the concept / user point of view µcontrollers are to be implemented on a plug-able daughter board. Circle OS and software development tools will be delivered with Primer U with no extra charge. Advanced and various user interface capabilities will allow prototyping a large range of electronic devices (joystick, touch- screen, accelerometer, SD card reader, audio in/out capabilities…). Primer U will be equipped with an extension port for connecting specific application boards (tools and guidelines to design application boards will be available). The primer U will be a prototyping platform dedicated to electronic devices developers with µcontrollers benchmark capabilities. 06 october 2009 29

Primer U project: the concept / vendor point of view µcontrollers vendors will take advantage in shared NRE (Non-recurring engineering). µcontrollers manufacturers will have the opportunity to deliver their own (customized version of) Primer U. Primer U will offer different levels of customization to meet vendors objectives, capabilities, NRE and unit price target: Electronic features on µcontroller daughter board (sensors, additional display…). Custom casing, marking, finishing at reduced extra charge (by design). µcontrollers vendors will take advantage of platform-based promotion tool with different customization levels. 06 october 2009 30

Primer U project: the team electronic hardware & software design commercialization industrial design mechanical design manufacturing supply chain 06 october 2009 31

Primer U project: Collaborative Product Development 1 ANALYSYS & INVESTIGATION FOR OPPORTUNITIES 2 PRODUCT STRATEGIES & VISIONS component selection sourcing 3 MECHANICAL DESIGN 4 MARKET-VALIDATED PROJECT electronic HW design 5 DESIGN FOR MANUFACTURING manufacturing 06 october 2009 32

Primer U project: phase 1 objectives ANALYSYS & INVESTIGATION FOR OPPORTUNITIES Market analysis. Trends analysis. Technologies availability. Opportunities proposals. Lean approaches, focused on the product. Interactivity optimizes ideation. 06 october 2009 33

Primer U project: phase 1 06 october 2009 34

Primer U project: phase 1 LPC1766 µC APPLI UI 06 october 2009 PC 34

Primer U project: phase 1 µC 06 october 2009 35

Primer U project: phase 1 NX6 benefits modeling capabilities Hybrid modeling (surface/solid) History-free modeling (faster). Integration of imported geometry. Synchronous Technology: Replace face. Suppress face. Copy/paste geometry. … Re-use NX models of Primer 1 & 2 (components, features or geometry) to build fast/realistic vision of Primer U platform and ways of customisation. 06 october 2009 36

Primer U project: phase 1 results ANALYSYS & INVESTIGATION FOR OPPORTUNITIES First embodiments of Primer U helped: In exploring business model/opportunities, and in formalizing a road map for RAISONANCE µcontroller activity. CUSTOMIZATION invest. min. Qty LEVEL In exploring Primer U production costs with CUSTOM NRE : XXX € Asytec (manufacturing partner), thus defining 500 LEVEL 1 toolings : XXX € features/cost target at the very early steps of CUSTOM NRE : XXX € the design process. 500 LEVEL 2 toolings : XXX € CUSTOM NRE : XXX € Sharing ideas, to finally define smart ways to 500 LEVEL 3 toolings : XXX € customize while limiting NRE. CUSTOM NRE : XXX € 500 LEVEL 4 toolings : XXX € 06 october 2009 37

Primer U project: phase 2 objectives PRODUCT STRATEGIES & VISIONS Envision opportunities. Product architecture (functionalities, technologies, …). Product range strategy (versioning, branding, …). Genuine vision of the product yet no hard resources engagement. Vision shared: team empowerment tool. 06 october 2009 38

Primer U project: phase 2 preliminary agreement PRODUCT STRATEGIES & VISIONS Primer U product specification established: RAISONANCE experience in the field of Primer electronic design fixed the features that can be implemented on Primer U boards. KeyOx defined ID rules to ease versioning: simple parting lines, ability to customise only on few parts, use colour and surface finish to differentiate variants... Asytec provided tooling specs to meet NRE target : simple moulds (ie no sliders...), assemblies using screws rather than clips or glue, painting... 06 october 2009 39

Primer U project: phase 2 input datas Raisonance defined components to be implemented on Primer U boards. 06 october 2009 40

Primer U project: phase 2 input datas Raisonance defined components to be implemented on Primer U boards. Not so self explanative, is it ? 06 october 2009 40

Primer U project: phase 2 input datas Raisonance defined components to be implemented on Primer U boards. Not so self explanative, is it ? By giving substance to raw data, NX helps in making inputs clear to the whole team. 06 october 2009 40

Primer U project: phase 2 NX6 benefits communication capabilities TrueShade (real time rendering) Speed and flexibility for project reviews. Data exchange with non-CAD users: XPresReview (.pcf files). DXF / CGM. Screen captures. PDF… Communication, project review and data exchange with team members that are non-CAD users. 06 october 2009 41

Primer U project: phase 2 80,0 120,0 22,0 06 october 2009 43

Primer U project: phase 2 NX6 benefits modeling capabilities Super fast hybrid modeling (surface/solid). Top-down & bottom-up assembly modeling. Easy integration of imported geometry. Synchronous Technology as a modeling tool. Immediate feedback with styling tools. Shared tool/same part from styling to engineering. Fast enough to explore different ways in short times. Enables to maintain cross-discipline design intent. 06 october 2009 45

Primer U project: phase 2 1 2 06 october 2009 46

Primer U project: phase 2 NX6 benefits rendering capabilities Flexible and accurate visualization tools. High quality image module. “Real” materials and texture libraries (GE Plastics, Mold-Tech, RAL…). HDRI lighting. Fast render let time to explore various finish and colours. Accurate visualization of different Primer U customization levels, dedicated to each brand. “Real time” realistic project communication. 06 october 2009 47

Primer U project: phase 2 results PRODUCT STRATEGIES & VISIONS KeyOx explored Primer U possible architectures, and defined 2 different visual identity for Primer U. Proposals were evaluated by the project team (Asytec/KeyOx/RAISONANCE). RAISONANCE executives choose the future visual identity of Primer U: 06 october 2009 48

Primer U project: phase 3 objectives MECHANICAL DESIGN System design: finalize product architecture. Technical features modeling. Prototyping. Collaborative methodology cuts time-to-market and keeps design intents through design process. 06 october 2009 49

Primer U project: phase 3 integration of mechanical features 06 october 2009 50

Primer U project: phase 3 NX6 benefits modeling capabilities Parametric feature-based modeler. Powerful “in context” modelisation. Leading geometric modeling kernel-Parasolid (Boolean operations, blending…). Extremely rare shut-off (in comparison with other CAD software). Direct modeling tools (ST). Easy integration of mechanical features (even on complex shapes). Ability to maintain geometry integrity for project evolutions. 06 october 2009 51

Primer U project: phase 3 NX6 benefits surfacing capabilities Complete set of styling tools. Direct surface manipulation tools with dynamic displays of change. Real-time visualization Advanced surface analysis and design validation tools. Powerful filleting capabilities. No limits for industrial designers. Ensure cross-discipline design intents respect. 06 october 2009 52

Primer U project: phase 3 NX6 benefits simulation capabilities Rapid concept proofing. Reduce time consuming/expensive mockup testings. Facilitate design optimisation. Enhance knowledge/experience. Increase design releavantness. 06 october 2009 53

Primer U project: phase 3 results MECHANICAL DESIGN Integrated requested changes in product architecture and models. Validated product design through numerical simulations. Customer ratified design choices. Customer validated the design freeze. 06 october 2009 54

Primer U project: phase 4 objectives MARKET-VALIDATED PROJECT Product visions confronted to field tests: in this case, a key customer. Collate data to validate or redo tests, until field validation. Guarantee of relevant product before any hard investment. «First shot, good shot» development. 06 october 2009 55

Primer U project: phase 4 NX6 benefits modeling capabilities Incredible direct modeling tools: Replace face. Suppress face. Copy/paste geometry… Hybrid surface/solid modeler (ie “unsew”). Wave Geometry Linker. Fast customisation with respect of design intents. 06 october 2009 58

Primer U project: phase 4 results MARKET-VALIDATED PROJECT Project presented to key customer: Slight evolution to be integrated. Key customer seduced by the concept. Project validated. GO for next steps. 06 october 2009 59

Primer U project: phase 5 objectives DESIGN FOR MANUFACTURING Components and assembly modeling for digital mock up: Final check for solid interference (tolerance handling...). Document design for downstream processes (Mfg, QC, logistics) Technical support to engineering team. Guarantee design intent respect through manufacturing processes. 06 october 2009 60

Primer U project: phase 5 NX6 benefits 06 october 2009 61

Primer U project: phase 5 NX6 benefits 1 2 3 4 documentation A 2 capabilities 3 1 B DXF in/out (for electronic design). 10 7 11 Interference check. model viewer (3D and drafting) for customer 6 (XpresReview). C 8 NX assembly management capabilities. 5 13 PDF export. Efficient drafting tools. 4 D Ability to export to industry standard formats. 9 12 Photorealistic rendering. 13 12 11 K09119_1_109Z00 PRIMER U EXTENTION COVER K09119_1_110Z00 PRIMER U NORMATIVE STICKER K09119_1_108Z01 PRIMER U LIGHT GUIDE 1 1 1 10 K09119_1_102Z00 PRIMER U JOYSTICK 1 9 SCREW DIN7981F D2_9 L16 4 8 K09119_2_103Z01 MAIN BOARD ASSY 1 7 K09119_2_104Z01 CPU BOARD ASSY 1 6 K09119_1_107Z00 PRIMER U CPU CAP 1 Easy communication of design intents with partners. 5 SCREW 2_2X4_5 DIN 7981 F 6 4 K09119_1_103Z01 PRIMER U BOTTOM 1 E 3 K09119_1_104Z05 PRIMER U TOP 1 2 K09119_1_105Z02 PRIMER U SKIN 1 1 K09119_1_106Z00 PRIMER U CLEAR CAP 1 PC NO PART NAME QTY Tolerances generales Status Etat de surface Ce plan est la propriete de RAISONANCE et ne peut etre reproduit ou communique sans son autorisation www.raisonance.com 17 av J Kuntzmann This document is a property of RAISONANCE and cannot be reproduced or communicated without its consent Tel : +33(0)476610232 F38330 Montbonnot Traitement 1/2 Format ECH A4 1/2 62 Folio F KeyOx PL Raisonance FL Date Dessine / verifie par Approuve par Matiere Poids Des K09119_2_105Z03 Primer U assy 06 october 2009

Primer U project: phase 5 NX6 benefits 1 2 documentation A capabilities 62 B DXF in/out (for electronic design). Interference check. model viewer (3D and drafting) for customer (XpresReview). 148,95 C NX assembly management capabilities. PDF export. Efficient drafting tools. D Ability to export to industry standard formats. Photorealistic rendering. 25,95 Easy communication of design intents with partners. E Tolerances generales Status Etat de surface 17 av J Kuntzmann This document is a property of RAISONANCE and cannot be reproduced or communicated without its consent Tel : +33(0)476610232 F38330 Montbonnot Traitement 2/2 Format ECH 297.0 x 210.0 1/2 62 Folio F KeyOx PL Raisonance FL Date Dessine / verifie par Approuve par Matiere Poids Des K09119_2_105Z03 Primer U assy 06 october 2009

Primer U project: phase 5 NX6 benefits 1 2 3 4 documentation A A 13,1 capabilities 13,1 A B Black (see STEP file) DXF in/out (for electronic design). surface texture : equiv. MoldTech K2400G plate N ta p p B B (or Charmilles 21) 2 e ,0 r 4 2 Interference check. model viewer (3D and drafting) for customer 10,2 (XpresReview). C NX assembly management capabilities. ,4 0 1,34 0,6 PDF export. SECTION A-A 9 R1,0 Efficient drafting tools. D 70,0 Ability to export to industry standard formats. SECTION B-B Green (see STEP file) Photorealistic rendering. surface texture : -Geometry defined by file K09119_1_102Z00 no texture area -Color : TBD (light polish) -Tolerance if not spcified : comply with ISO2768 or 0.3 regarding DFN -Mated with K09119_1_104 : *allow joystick K09119_1_102 to rotate on X and Y axis *allow joystick K09119_1_102 to translate on Z axis -Mated with navigation switch TPA C&K : *allow switch activation on X and Y rotations *allow switch activation on Z axis translation Easy communication of design intents with partners. E -Black (see STEP file) surface texture : equiv. MoldTech K2400G plate N (or Charmilles 21) -Green (see STEP file) surface texture : -Max burr allowed : 0.2mm no texture area (light polish) -Gate point to be invisible -No shrinkmarks visible Tolerances generales Status Etat de surface Ce plan est la propriete de RAISONANCE et ne peut etre reproduit ou communique sans son autorisation www.raisonance.com 17 av J Kuntzmann This document is a property of RAISONANCE and cannot be reproduced or communicated without its consent Tel : +33(0)476610232 F38330 Montbonnot Traitement 1/1 Format ECH A4 3/1 62 Folio F KeyOx PL Raisonance FL ABS UL94V0 0.43g Date Dessine / verifie par Approuve par Matiere Poids Des K09119_1_102Z00 Primer U joystick 06 october 2009

Primer U project: phase 5 results DESIGN FOR MANUFACTURING Manufacturing data formaly transfered to engineering team: Toolings validated with engineering team. Components specs validated for sourcing. Secured investments in toolings and stocks. 06 october 2009 63

Primer U project: Collaborative Product Development 1 Analysis & investigation for opportunities 2 Product strategies & visions 3 Mechanical design 4 Market-validated project 5 Design for manufacturing 1 week 2 weeks 2.5 weeks 06 october 2009 64

Raisonance Primer U 06 october 2009 65

NX empowers product development

NX empowers KeyOx product development For every projects, every contexts, thanks to , we have solutions at any step of the process… 06 october 2009 68

NX empowers KeyOx product development … for industrial design & advanced surface services, 06 october 2009 69

NX empowers product development … for mechanical design services, 06 october 2009 70

NX empowers KeyOx product development … for concept evaluation/product validation 06 october 2009 71

NX empowers KeyOx product development … for rendering & communication services. 06 october 2009 72

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KeyOx 105, Allée de la Soierie 38260 Gillonnay - France Tél : +33 (0)4 74 78 20 43 e-mail : contact@keyox.com www.keyox.com

PLM Connection: KeyOx NX 6 Use Cases

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