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Corporate Social Networking in PLM

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This presentation was given at PLM Connection Americas 2010. See http://www.siemens.com/plm/blog for related blog post or http://bit.ly/TCCommunity for more info on Teamcenter Community.

This presentation was given at PLM Connection Americas 2010. See http://www.siemens.com/plm/blog for related blog post or http://bit.ly/TCCommunity for more info on Teamcenter Community.

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  • Social networking is everywhere. You’d be hard pressed to find a mobile phone today that does not plug you in via tools such as Facebook and Twitter. They make it easy for everyone to instantly share experiences and thoughts through text, voice, pictures, video... And this is quickly evolving from a source of entertainment to a way of getting work done.<build>Did you know that companies such as Siemens use social networking to communicate both with colleagues and customers? Many use social networking tools to inform customers about events and new releases but some also use it to learn from customers: how they actually use products, what they think about the industry, what they would like to see in future releases… Social Networking is quickly becoming part of the corporate fabric because people can communicate in a manner that is intuitive and non intrusive.
  • Researchers have found that people naturally gravitate towards others of common interests and backgrounds. But you probably already knew this: in grade school it was common to see the jocks, nerds, goths, and others staking out different areas of the lunch room. In corporations, people are naturally grouped by function, business processes and projects which helps to focus their attention to the task at hand. But quite often these natural organizational groupings become information silos that hinder productivity.
  • Community Collaboration helps break down those barriers by giving everyone instant access to PLM information in a secure intuitive environment. Everyone in the extended product development process from suppliers, to marketing and engineering can quickly contribute to projects and learn what others are doing across the enterprise. This proactive experience helps prevent problems from occurring, resolve issues early, and increase innovation.
  • The partnership with Microsoft is a natural fit in this process. Since 2001 we have leveraged what SharePoint does best such as team collaboration and data integration to extend the PLM capabilities of Teamcenter across the enterprise. Users can visualize and work with product data from the comfort of their desktop using a standard internet browser or from a mobile phone!
  • Community Collaboration and SharePoint help to connect the information worker with the engineer. They facilitate ad hoc communication between the two groups and when the time is right, they support the creation and management of formal engineering processes. Unstructured data can be promoted into the structured PLM repository to ensure that a permanent record is kept of who, what, when, and why decisions were made.
  • Together, Siemens and Microsoft have defined the corporate social networking paradigm in which extended teams drive product and process innovation using rich collaboration tools in a common environment.
  • People from all walks of life have naturally embraced social media tools because they are easy and intuitive to use. They can share information in the form of pictures text video and audio from virtually anywhere using mobile phones, netbooks, and laptops. Teamcenter’s community collaboration solution is built on the Microsoft Office SharePoint Server, a leader in the collaboration space because social networks have become they way people like to work. This solution enables teams to coordinate their daily activities with shared project workspaces in which to share ad hoc and structured information, and coordinate work using social media tools such as wikis, blogs, and discussions.
  • Let’s take a look at how we leverage social networking in the corporate environment. Here is a typical community collaboration shared workspace, in which you can quickly search for and locate peers, the presence icon shows you when they are available and enables you to instantly collaborate with them using Microsoft Office Communicator.<Launch avi 01>In this avi we see a team’s project workspace in community collaboration. Embedded on the page is a webpart with an interactive 3D assembly and several social media tools such as a wiki knowledge center, a task list and a project blog. Our team uses the blog to capture discussions and thoughts related to the project.Here we visit the mysite (similar to a Facebook page) of a guru to learn more about a particular subject.From the presence icon we can see she is online and we can chat with her.Our chat is automatically saved into Outlook and we can promote it into Teamcenter as part of the product’s formal lifecycle.
  • Utilizing corporate social networking is a great way to get requirements for new and existing products in the user’s own words. People in your company are not only employees, they are probably also users of your products. People naturally choose tools such as wikis and blogs to share experiences and knowledge. These tools can help cut down on the time it takes to solve problems and by retaining this knowledge, you can utilize it to help prevent new problems from arising.
  • As we showed earlier, community collaboration provides a secure and easy-to-use portal into Teamcenter. Users can promote ad hoc information into the structured product development environment and just as easily bring Teamcenter information into the unstructured environment to share with the extended enterprise.<launch avi 02>In this example we show how easy it is for an authorized user to search and find Teamcenter information from a web part.We can copy and paste this information into a SharePoint shared documents library so others may have access to it.This webpart also enables you to create new Teamcenter items, and check-in and check-out documents.You can securely view the product structure of an item too and drill down to specific items.For discrete products such as a turbo, you can securely view and interact with a 3D Teamcenter object without having to learn how to use a CAD program or install the CAD program.<launch avi 03>In this example we have created a survey in the community collaboration team workspace to help capture ideas on how to increase the horsepower on the Fractrac.We can export these ideas to an excel spreadsheet and use it in a variety of ways such as plotting a graph to help make a decision on which is best.We can also promote these ideas into Teamcenter and make them part of the formal product development process.
  • Another advantage of corporate social networking with community collaboration is the variety of formats available in which users can share information. Imagine finding yourself in this position, taking matter into your own hands… You have a variety of choices to learn how to get your self out of this<build>Text is the norm<build>But a schematic is nice<build>Or would you prefer an instructional movie<build>Or an interactive 3D model? Community collaboration puts the information in a format that makes it intuitive for you to absorb.
  • Community collaboration enables teams to publish Visual Issues to Teamcenter for permanent vaulting, or to begin a formal engineering change process. Once started, community collaboration users can keep track of its progress in Teamcenter via Teamcenter Lists. Individuals can control their notification level by setting an alert of how frequently they want to be kept informed of changes. And since this information is now published to community collaboration, it is searchable and discoverable via SharePoint.
  • Teamcenter Lists is a bi-directional functionality for keeping users connected to PLM information. It goes beyond Visual Issues: attributes of any Teamcenter item can be published to a Teamcenter list making it useful for communicating Parts, Problem Reports and Requirements to the extended enterprise.
  • In this age of globally dispersed corporations and far flung marketplaces, internal social networks have quickly crept up to help employees keep up with each other and what’s happening beyond their functional groups. We have a long history of fostering collaboration among product development teams; working with Microsoft we have integrated a powerful yet intuitive collaboration backbone into the PLM process which facilitates capturing ad hoc information from employees “in their own words” as requirements for new products and processes improving productivity by using tools people already know how to use and like to use saving time by using tools such as unified communication/presence to instantly communicate with team members In summary, Community Collaboration and SharePoint work together as a corporate social network to help companies bring new products to market quickly with help from customers and the extended enterprise.
  • Transcript

    • 1. Corporate Social Networking
      Extending PLM with Corporate Social Networking
      Tord Dennis
      Teamcenter Product Marketing/SPLM
      Todd Meadows
      Industry Manager/Microsoft
    • 2. How Do You Stay in Touch with Your Network?Everyone’s Using Social Networking
      What we see…
      But did you know?
    • 3. Community Collaboration
    • 4. Community Collaboration
    • 5. Teamcenter and SharePoint:Complementary capabilities for innovation
      Product Lifecycle Management Integration
      Visual Issues
      Supplier Design Review
      Seamless integration with Teamcenter
      Structured Document Management
      Structure Management
      CAPA
      Quality
      Engineering Process Management
      BOM access
      Product Data review
      Design Review
      Search
      Search with Teamcenter results included
      Data Management & Reporting
      Spreadsheet publishing & calculation
      Report Center
      E-Forms
      Management publishing, process creation, and completion
      Data Integration
      Business data catalog
      Web part integration
      Search
      Extensible and customizable search of enterprise content and people
      Lifecycle Visualization
      Embedded
      Product Structure Browser
      Visual Collaboration
      Manufactu-ring Process Management
      Quality analysis dashboard integration
      Ideation
      3D Idea Capture
      Teamcenter for Systems Engineering
      Workflow
      Seamless integration with Teamcenter
      Workflow
      5 out of box workflows
      Reporting for ECM
      Document & Web Content Management
      Policy
      Auditing
      Records Management
      Framework
      Site Model, Security & Management
      Personalization
      Deployment
      Site Manager
      Supplier Management
      Teamcenter Integration
      Neutral repository for Supplier Design Review
      Sourcing
      Webpart integration to Teamcenter
      RFx
      Auction
      Spend
      Project Management
      Issue tracking applications
      Project workspaces
      Workflow
      Windows Workflow Foundation
      Admin and deployment
      Status and history
      Team Collaboration
      Workspaces and tools
      Blogs
      Wikis
      Site Model, Security & Management
      Site and role management infrastructure
    • 6. Teamcenter and SharePoint:Complementary capabilities for innovation
      Product Lifecycle Management Integration
      Visual Issues
      Supplier Design Review
      Seamless integration with Teamcenter
      Structured Document Management
      Structure Management
      CAPA
      Quality
      Engineering Process Management
      BOM access
      Product Data review
      Design Review
      Search
      Search with Teamcenter results included
      Data Management & Reporting
      Spreadsheet publishing & calculation
      Report Center
      E-Forms
      Management publishing, process creation, and completion
      Data Integration
      Business data catalog
      Web part integration
      Information worker
      Engineer
      Search
      Extensible and customizable search of enterprise content and people
      Lifecycle Visualization
      Embedded
      Product Structure Browser
      Visual Collaboration
      Manufactu-ring Process Management
      Quality analysis dashboard integration
      Ideation
      3D Idea Capture
      Teamcenter for Systems Engineering
      Workflow
      Seamless integration with Teamcenter
      Workflow
      5 out of box workflows
      Reporting for ECM
      Document & Web Content Management
      Policy
      Auditing
      Records Management
      Framework
      Site Model, Security & Management
      Personalization
      Deployment
      Site Manager
      Ad Hoc
      Formal process
      Supplier Management
      Teamcenter Integration
      Neutral repository for Supplier Design Review
      Sourcing
      Webpart integration to Teamcenter
      RFx
      Auction
      Spend
      Project Management
      Issue tracking applications
      Project workspaces
      Workflow
      Windows Workflow Foundation
      Admin and deployment
      Status and history
      Team Collaboration
      Workspaces and tools
      Blogs
      Wikis
      Site Model, Security & Management
      Site and role management infrastructure
      Unstructured
      Structured
    • 7. Corporate Social Networking
      Drive product and process innovation
      Rich collaborative product development
      © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
      Siemens PLM Software
    • 8. Leverage Corporate Social Networking Share Ad Hoc Knowledge
      “because this is the way I want to work”
      – easily share information in my preferred, user intuitive, mechanism: mobile phones, text, photos, wikis, blogs, chat, etc. from anywhere
    • 9. Leverage Corporate Social Networking Instantly Collaborate with Peers
      Save time using unified communications/presence to instantly communicate with team members
    • 10. Leverage Corporate Social Networking Capture Ad Hoc Knowledge
      Get requirements for new products from my network
      Retain corporate knowledge
      Surveys and lists
      Wikis, blogs, mysites, RSS feeds, project sites
    • 11. Leverage Corporate Social Networking Store Ad Hoc Information as Structured Knowledge
      Promote ad hoc information to Teamcenter
    • 12. Communication Takes Many FormsWhich is More Effective?
    • 13. Rich Collaborative Product Development Shared Team Site
      See and interact “live” with 3D in your team’s collaborative site
    • 14. Rich Collaborative Product Development Visual Conferencing
      Save time and reduce costs with instant visual conferences 
    • 15. Rich Collaborative Product Development Visual Issues
      Connect people using automated visual workflows
    • 16. Rich Collaborative Product Development Visual Issues
      Connect people using automated visual workflows
    • 17. Rich Collaborative Product Development Visual Issues
      Connect people using automated visual workflows
    • 18. Rich Collaborative Product Development Publishing Visual Issues via Teamcenter Lists
    • 19. Rich Collaborative Product Development Example Use Cases Enabled by Teamcenter Lists
      PublishIssues
      PartsLists
      ProblemReport
      Status
      Requirements
      lists
    • 20. Summary
      Virtual team collaboration with people driven processes - Link discrete collaboration activities into formal Product Development process
      Rich collaborative product development using social networks
      Leverage corporate social networks to drive product and process innovation - Unified solution integrates PLM with Social Networks
    • 21. Related Sessions
      Social Media in PLM
      • Dora Smith, SPLM
      • 22. Tuesday / 3:40
      Community Collaboration Office 2010
      James Ayers, Northrop Grumman
      Wednesday / 10:15
      Teamcenter Community Panel Discussion – SIG Q&A
      Tord Dennis, SPLM
      Wednesday / 1:45
      Teamcenter Community Collaboration SIG Meeting and Conference Wrap- Up
      James Ayers, Northrop Grumman
      Wednesday / 4:05
    • 23. Related Material
      Products & Solutions overview
      http://www.plm.automation.siemens.com/en_us/products/teamcenter/index.shtml
      http://www.plm.automation.siemens.com/en_us/products/teamcenter/solutions_by_product/community_collaboration.shtml
      http://www.siemens.com/plm/
      Webcast series
      http://www.plm.automation.siemens.com/en_us/campaigns/visual_product.shtml
      Contact for obtaining additional material
      Tord Dennis
      Teamcenter Product Marketing
      tord.dennis@siemens.com
      Office +1 (972) 987-3250
      Todd Meadows
      Industry Manager
      tmeadows@microsoft.com
    • 24. Thank You!
      Siemens PLM Connection 2010