Harnessing the Power of “World’s Largest Professional Network” Siejen Yin-‐Stevenson Stanford University Networking Group Tuesday, April 3, 2012
• Intro to useful Linkedin tools • Learning to use Linkedin more eﬀec:vely • Considering Linkedin connec:on requests • Ways to maximize your exposure and how to con:nue to grow your Linkedin Network • How to use Linkedin to ﬁnd another job at Stanford or other companies
• Final Thoughts • Final Thoughts • Other Linkedin Tools • Growing and Leveraging your Linkedin network • The most important a<ributes of a Linkedin proﬁle • What and Why Linkedin?
What is Linkedin? • Virtual version of your physical resume Why Linkedin? • Linkedin improves your Google Page Rank • MarkeKng tool to digitally manage your “professional brand” • Being reviewed as part of the HR screening process • Easy tool to use to stay connected with your network
• Create a catchy “Headline” using keywords • Adding a “Proﬁle Photo” to make your proﬁle 7x more Oﬃce Manager and your next likely to be found in searches indispensible right hand… • Having your 2 most recent posiGons with full job Marke:ng maven descrip:ons makes your proﬁle 12x more likely to be with a passion for found online commni:es • Write a “Summary” about yourself • Emphasis on “Skills and ExperGse” – List at least 5 • Add your “EducaGon” to your proﬁle Proﬁle with 100% • Have “50 or more connecGons” completeness will appear • Obtain at least “3 RecommendaGons” higher in search results • Add “Custom Anchor Text to Links” • Use the “Improve Your Proﬁle Tool” to improve your score • Fill out your “Industry” and “Postal Code” ** Upda:ng your proﬁle frequently will keep your score up!!
Choose to “Be Ac:ve” versus being passive… 1. Invite Co-‐workers from past and present companies 2. Invite and Reconnect with Classmates 3. Invite Business and Professional Contacts (use Linkedin func:onality of checking your address book) 4. Join a Linkedin Group, then contribute to the discussions and connect with other Use Linkedin as your like-‐minded individuals primary research tool in Make it a point to network in new situa:ons or networking, learning and sharing info adend at least 1-‐2 networking events per month bout companies, individuals and to meet new people… poten:al job opps 1. Use LinkedIn to research the speakers and adendees beforehand 2. Be genuine when networking to make it an authenGc experience 3. Follow up with your new connec:ons within 24-‐48 hours via e-‐mail and Linkedin 4. Use the “Cardmunch” app to quickly scan and download your new connec:ons Other ways to grow your Linkedin network… 1. Oﬀer to be a resource and make introduc:ons 2. Volunteer your skills 3. Converse with your connec:ons by answering ques:ons, sharing interes:ng ar:cles, job openings and events 4. Write a thoughgul recommenda:on **Google and read “Elements of a Good Linkedin RecommendaKon” by Chris Brogan and check out his Linkedin Proﬁle and RecommendaKons
My 3 Favorite Linkedin Lab Tools (hTp://linkedinlabs.com)
• Check-‐in and Engage with Your Linkedin Network at least once a week • Create a Vanity URL (Proﬁle Sekngs) • Use “Linkedin: Name” when conduc:ng searches through Google • Use Wordle.net to generate a “Word Cloud” and “Keywords” to include your proﬁle • Review Sekngs and Personaliza:on to manage your: – Public Proﬁle – Privacy – Proﬁle views – Proﬁle seYngs – ConnecKons Browse – E-‐mail noKﬁcaKons • “To connect” or “Not to Connect” • Check out the Linkedin Learning Center (hdp://learn.linkedin.com) • Join the Stanford Networking Group and Connect with us Linkedin
Connect with us through the following Stanford Linkedin Groups and Join in on the ConversaGon Owning Your Career @ Stanford Stanford Career Services Working Group “World’s Largest Professional Network”