Harnessing the Power of Linkedin

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Harnessing the Power of Linkedin

  1. 1. Harnessing  the  Power  of    “World’s  Largest  Professional  Network”   Siejen  Yin-­‐Stevenson   Stanford  University  Networking  Group   Tuesday,  April  3,  2012    
  2. 2. •  Intro  to  useful  Linkedin  tools  •  Learning  to  use  Linkedin  more  effec:vely  •  Considering  Linkedin  connec:on  requests  •  Ways  to  maximize  your  exposure  and  how  to   con:nue  to  grow  your  Linkedin  Network  •  How  to  use  Linkedin  to  find  another  job  at   Stanford  or  other  companies  
  3. 3. •  Final  Thoughts   •  Final  Thoughts   •  Other  Linkedin  Tools   •  Growing  and  Leveraging  your  Linkedin  network     •  The  most  important  a<ributes  of  a  Linkedin  profile    •  What  and  Why  Linkedin?  
  4. 4. What  is  Linkedin?  •  Virtual  version  of  your  physical  resume        Why  Linkedin?  •  Linkedin  improves  your  Google  Page  Rank  •  MarkeKng  tool  to  digitally  manage  your  “professional   brand”  •  Being  reviewed  as  part  of  the  HR  screening  process  •  Easy  tool  to  use  to  stay  connected  with  your  network  
  5. 5. •  Create  a  catchy  “Headline”  using  keywords  •  Adding  a  “Profile  Photo”  to  make  your  profile  7x  more   Office  Manager  and   your  next   likely  to  be  found  in  searches   indispensible  right   hand…  •  Having  your  2  most  recent  posiGons  with  full  job     Marke:ng  maven   descrip:ons  makes  your  profile  12x  more  likely  to  be   with  a    passion  for   found   online  commni:es  •  Write  a  “Summary”  about  yourself  •  Emphasis  on  “Skills  and  ExperGse”  –  List  at  least  5  •  Add  your  “EducaGon”  to  your  profile   Profile  with  100%  •  Have  “50  or  more  connecGons”   completeness   will  appear  •  Obtain  at  least  “3  RecommendaGons”   higher  in  search   results    •  Add  “Custom  Anchor  Text  to  Links”  •  Use  the  “Improve  Your  Profile  Tool”  to  improve  your   score  •  Fill  out  your  “Industry”  and  “Postal  Code”  **  Upda:ng  your  profile  frequently  will  keep  your  score  up!!  
  6. 6. Choose  to  “Be  Ac:ve”  versus  being  passive…  1.  Invite  Co-­‐workers  from  past  and  present  companies  2.  Invite  and  Reconnect  with  Classmates  3.  Invite  Business  and  Professional  Contacts  (use  Linkedin  func:onality  of  checking   your  address  book)  4.  Join  a  Linkedin  Group,  then  contribute  to  the  discussions  and  connect  with  other   Use  Linkedin  as  your   like-­‐minded  individuals   primary       research  tool  in  Make  it  a  point  to  network  in  new  situa:ons  or   networking,     learning  and  sharing  info    adend  at  least  1-­‐2  networking  events  per  month   bout  companies,     individuals  and    to  meet  new  people…   poten:al  job  opps  1.  Use  LinkedIn  to  research  the  speakers  and  adendees  beforehand  2.  Be  genuine  when  networking  to  make  it  an  authenGc  experience  3.  Follow  up  with  your  new  connec:ons  within  24-­‐48  hours  via  e-­‐mail  and  Linkedin  4.  Use  the  “Cardmunch”  app  to  quickly  scan  and  download  your  new  connec:ons  Other  ways  to  grow  your  Linkedin  network…  1.  Offer  to  be  a  resource  and  make  introduc:ons  2.  Volunteer  your  skills  3.  Converse  with  your  connec:ons  by  answering  ques:ons,  sharing  interes:ng   ar:cles,  job  openings  and  events  4.  Write  a  thoughgul  recommenda:on    **Google  and  read  “Elements  of  a  Good  Linkedin  RecommendaKon”  by  Chris                  Brogan  and  check  out  his  Linkedin  Profile  and  RecommendaKons    
  7. 7. Linkedin  Labs  (hdp://linkedinlabs.com)    
  8. 8. My  3  Favorite  Linkedin  Lab  Tools   (hTp://linkedinlabs.com)      
  9. 9. •  Check-­‐in  and  Engage  with  Your  Linkedin  Network  at  least  once  a  week  •  Create  a  Vanity  URL  (Profile  Sekngs)  •  Use  “Linkedin:  Name”  when  conduc:ng  searches  through  Google  •  Use  Wordle.net  to  generate  a  “Word  Cloud”  and  “Keywords”  to  include   your  profile  •  Review  Sekngs  and  Personaliza:on  to  manage  your:   –  Public  Profile   –  Privacy   –  Profile  views   –  Profile  seYngs   –  ConnecKons  Browse   –  E-­‐mail  noKficaKons  •  “To  connect”  or  “Not  to  Connect”  •  Check  out  the  Linkedin  Learning  Center  (hdp://learn.linkedin.com)  •  Join  the  Stanford  Networking  Group  and  Connect  with  us  Linkedin  
  10. 10. Connect  with  us  through  the  following  Stanford  Linkedin  Groups  and  Join  in  on  the  ConversaGon     Owning  Your  Career  @  Stanford     Stanford  Career  Services  Working  Group     “World’s  Largest  Professional  Network”  

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