Socializing Insurance

Social Media & Financial Services Sidneyeve Matrix

Context67% banking or bill payments online Canadians make financial e-transactions electronic

Context in the US71% $75K+ online financial transactions44% <$30K eBanking or bill payments

Context Your clients are looking for you, your products, and services online.% of life insurance clients who used each channel 39% 38% 24% 16% online in-person mail phone Source: Forrester

ContextInsurance clients would like their provider to communicate with them viaemail 70%SMS/texting 21% smartphone app17% Tweets and Facebooking 11% source: YouGov survey 2011

Context2010 survey American Insurance Marketing & Sales Society60% insurance pros use SNS for business

Context year-over-year...no change Insurance-Canada.ca and IVANS 2011 study60% insurance pros use SNS for business

9out of10 Context insurance pros using Facebook but not for business Mintel Comperemedia 2010 survey

New mobilities: apps that add valueInstead of developing an app from scratch, consider offering anunderpaid indie app developer an exclusive sponsorship...or inquire about a white label app. Here are four examples of apptypes that would add value for consumers...

shopping list

budget app

password management

This research was sponsored by Empire Life and presented at LIMRAs annual general meeting in 2011.Thank you to Alexandra Patricia Vivien Macgregor for research assistance.Contents of this presentation including images have Creative Commons Attribution-‐Noncommercial-‐Share Alike 3.0 Licenses.About the authorSidneyeve Matrix teaches media and marketing, culture & communications, at Queens University.sidneyevematrix.comtwitter.com/sidneyeve

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Socializing Insurance

by Sidneyeve Matrix on Nov 09, 2011

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Socializing Insurance — Presentation Transcript