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Social TV: Super Bowl
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Social TV: Super Bowl

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transmediatv.blogspot.com

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    Social TV: Super Bowl Social TV: Super Bowl Presentation Transcript

    • multimodal & social TV case study: Super Bowl image: beacks on flickr video available at: http://vimeo.com/channels/socnetculture
    • network era 1950-1970 "Big Three" networks chief programmers of shared culture
    • appointment consumption television program schedule set by networks image: Frederic Poirot on flickr
    • some TV programs have eventness sports, reality TV, award shows image: laurinkofler on flickr
    • event programs we watch together
    • image: deepwarren on flickr event TV extended engagement pre-game & aftergame
    • optimizing ad spend ROI long tail FX
    • Super Bowl spectatorship game + ads
    • image: jainaj on flickr cross-platform ads distributed online & on TV networks
    • ads as content WOM buzz & shareability
    • digital WOM extending engagement through widgets
    • ads from games past long tail FX
    • event programming + ads social is cultural glue TV image: jaycobs on flickr
    • Lecture series produced for Queen's University Department of Film & Media TransmediaTV.blogspot.com 2010/ Sidneyeve Matrix Contents of this presentation have Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License