Social Media Personal Branding

Digital Platforms & Distributed Influence Social Media Extends Your Reach How image by Pink Sherbert Photography a presentation by Sidneyeve Matrix

Objectives & action steps: 1. Raise your rank personal SEO 2. Grow networks affiliate & connect 3. Claim your niche thought leadership

But Do you need to be more visible? privacy concerns image by Adam Foster

Context Canadians online Last year, 8 out of 10 used the web regularly. Source: The 2009 Canadian Internet Use Survey

Context regular web users 80% of us regularly research products & services online. Source: 2010 Pew Research

image by Junnn That means it's a certainty that friends, associates, and clients are Googling you.

What if was your resume?

Not showing up on the first page of Google search results? It's time to move beyond the blank slate share accurate, relevant, current information

proactively, strategically, creatively manage your digital footprint image by Vu Bui

image by stephanie 1. Personal Optimization SEO step Personal Search Engine raise your rank

Personal SEO Get your Google ID

Personal SEO Claim your name. on the main social networks

Personal SEO social network profiles rank high in Google search results powered by link juice

Personal SEO thinking ahead, Buy your domain name even if not launching a site immediately http://YourName.ca not sure where to start? try GoDaddy.com

Personal SEO consider investing in a Professional website as your ePortfolio

Personal SEO design a Visual resume

Personal SEO is mobile ready

Personal SEO Get a great headshot consistent image across platforms

step 2.Grow your network build community & affiliations

Network development Join groups get connected

Build a platform size matters Network development image by Peter Becker

new metrics of relevance assess your online platform/reach Job: Emerging Media Manager Qualifications: • Graduate degree • 250 plus followers on Twitter Network development

Network development analyzing reach, impact & influence your own, and that of others

Network development test these free online tools to evaluate twitter users

3. Thought Leadership step claim your niche

Thought leadership what do you want to be known for? define your message

Thought leadership. your brand is not your message it's how other people see you. how are people listing you?

Thought leadership. image by the tartanpodcast demonstrate expertise answer questions & leave comments

Thought leadership. curate resources: build a booklist

Thought leadership. Give away ideas publish & share your insights image: yomi955

design your Thought leadership. content creation strategy set goals, and make a content production schedule to digitize your ideas/work, & get them ready to share

Thought leadership. build a free photo e-portfolio for your business

free photoblog design templates find more by Googling Wordpress Photoblog Themes free blogging platform: Thought leadership.

Share your snapshots on Twitter using this free tool, Martha's doing it! 10 days, almost 4K views Thought leadership.

Give back. increase your influence & visibility by spending time promoting others build your VIP lists Thought leadership.

Thought leadership. mentorship hire an intern & extend your reach (ps. please pay them)

social media listening monitor your buzz free tool to catch mentions of you, your company, & your interests, in the mainstream press, blogs, and on social networks Thought leadership.

In conclusion...remember The 85%rule 85% of self promotion work is behind-the-scenes, 15% is public-facing. Stats source: Ryan Rancatore, PersonalBranding101.com

developing your online persona and social media presence image: Thomas Hawk is not a sprint, it's a marathon.

plan,create, launch. image: andi.vs.zf listen, learn, adjust.

for more information on designing an ePortfolio scan this QR code to read this blog post cyberpopblog.com to scan a QR code, use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app for Android/iPhone

image: Josh Liba about the author Research sponsored by and prepared for: Sidneyeve Matrix Queen’s National Scholar, Media Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix

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Social Media Personal Branding

by Sidneyeve Matrix on Oct 22, 2010

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Social Media Personal Branding — Presentation Transcript