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Designed for Kingston Chamber of Commerce. Event sponsor: VIVA productions.

Designed for Kingston Chamber of Commerce. Event sponsor: VIVA productions.

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Social media marketing, best practices Presentation Transcript

  • 1. Best practices: Cross-platform social media marketing design + development tips a presentation by Sidneyeve Matrix image: fd
  • 2. successful social media marketing requires that we go where the people are... image: child of Atom
  • 3. image: Danny Perez Photography and once we're there, we need to share great content that attracts interest in other words, it's about inbound marketing
  • 4. and ideally, the ROI will be measurable value added to your bottom lines
  • 5. but which bottom lines? it's imperative to define your objectives set criteria by which to measure success of SM efforts image: melissa gray
  • 6. because your objectives determine your channels and content strategy image: bluman
  • 7. Social media platforms are content aggregators and community networks image: Guillermо
  • 8. today I'll present some best practice tips for engaging on these channels, and across them go where the people are. image: rogersmj
  • 9. FB business page ranks high on Google (higher than your webpage?) image: Franco Bouly
  • 10. are your clients on this site? visitors by age 19% 50+ years 32% 34-49 23% 25-34 27% 24 & under source: comScore 2009
  • 11. if so, you should be there too because FB brand affiliates are more likely to buy.
  • 12. some keys to a successful FB page image: .krish.Tipirneni.
  • 13. image: "iPad Stand" by Veronica Belmont vanity URL 25 likes required http://www.facebook.com/ http://www.facebook.com/PetSmart pages/Wilmington-DE/Trolley- Square-Pet-Store/69131727923 much better! so long!
  • 14. FBML customized and optimized landing page oops! 1 problem: no more "Become a Fan" button. We "Like" fresh graphics. example 1 of 2
  • 15. mmm fresh custom/optimized landing page example 2
  • 16. interactive open wall with regular calls to action
  • 17. call to action
  • 18. guidelines for participation part of your crisis communication strategy for example image: Angelina :)
  • 19. think cross platform once you have a Facebook page you can drive Likes if you add LIKE box to your website/blog
  • 20. some best practices image: priscila_tonon
  • 21. customized wallpaper check out the balanced followbacks
  • 22. varied & valued tweets: post updates of newsworthy items from your industry, + your original content, + retweet/promote your followers' content image: fdecomite
  • 23. image: le vent le cri reciprocity followback and create lists of your VIPs
  • 24. @MatrixMediaFX/kingston-business-network
  • 25. active & continuous network development weekly tasks: add new tweeps to your lists and networks & unfollow dormant, irrelevant, or nonreciprocal tweeters
  • 26. to raise clients' satisfaction index, provide consistent engaged interaction ask for input & add value image: dotbenjamin
  • 27. example of asking for input: polling slide 1 of 3 Why do you read WWE Magazine?
  • 28. poll:
  • 29. results: wow 4+ votes per minute!
  • 30. example of adding value: digital coupon slide 1 of 2
  • 31. here's the digital coupon from Twitter well, not *entirely* digital, redemption requires print
  • 32. example of adding value: mobile coupon slide 1 of 3
  • 33. (think cross platform) tweeted link points to Facebook page with QR code
  • 34. scanning QR code opens smartphone coupon image: vfowler
  • 35. company listing delivers Increased visibility for your company, products and services & opportunity to promote events image: Josh Bancroft
  • 36. business profile
  • 37. telework Establish your expertise by responding to discussion questions Network with potential and current business partners and clients Recruit talent image Leonard John Matthews
  • 38. (think cross platform) widgetize your personal profile add LinkedIn tab to Facebook profile & add LinkedIn URL to eMail signature
  • 39. video marketing shooting for virality image: brittney bush
  • 40. image: Laura Mary Don't make a ad. Tell a story.
  • 41. A short story. atomize your content 30-60-90 seconds image: B_Zedan
  • 42. types of videos how-to tutorials product reviews behind the scenes, making-of facility tour interviews (staff/client testimonial) video news release promotional event
  • 43. optimizing video for social sharing & search keyword tags & titles embeddable post x-platform branded linked invite feedback image: jaygoldman
  • 44. local advertising word of mouth, amplified. image: Mario Sixtus
  • 45. image: wEnDaLicious join the conversation happening online today about your business
  • 46. need some in your pocket? think: social + mobile
  • 47. image: nan palmero become georelevant.
  • 48. (cross platform) each venue user checks into with Foursquare is pushed to friends on multiple social networks
  • 49. that's a lot of earned media/word of mouth P2P promotion nice work @tifffanyandco! cross platform Foursquare + Facebook
  • 50. image: fazen best practices in social media marketing stretch your content & networks cross-platform multiplying the touchpoints.
  • 51. Questions? hope you get in touch. @sidneyeve about the author Sidneyeve
Matrix,
PhD.
 Queen's
National
Scholar,
Film
&
Media
@
Queen's
University








 Online:
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SidneyeveMatrix.com Thank
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for
 research
and
design
assistance.
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