Social media marketing, best practices

Best practices: Cross-platform social media marketing design + development tips a presentation by Sidneyeve Matrix image: fd

successful social media marketing requires that we go where the people are... image: child of Atom

image: Danny Perez Photography and once we're there, we need to share great content that attracts interest in other words, it's about inbound marketing

and ideally, the ROI will be measurable value added to your bottom lines

but which bottom lines? it's imperative to define your objectives set criteria by which to measure success of SM efforts image: melissa gray

because your objectives determine your channels and content strategy image: bluman

Social media platforms are content aggregators and community networks image: Guillermо

today I'll present some best practice tips for engaging on these channels, and across them go where the people are. image: rogersmj

FB business page ranks high on Google (higher than your webpage?) image: Franco Bouly

are your clients on this site? visitors by age 19% 50+ years 32% 34-49 23% 25-34 27% 24 & under source: comScore 2009

if so, you should be there too because FB brand affiliates are more likely to buy.

some keys to a successful FB page image: .krish.Tipirneni.

image: "iPad Stand" by Veronica Belmont vanity URL 25 likes required http://www.facebook.com/ http://www.facebook.com/PetSmart pages/Wilmington-DE/Trolley- Square-Pet-Store/69131727923 much better! so long!

FBML customized and optimized landing page oops! 1 problem: no more "Become a Fan" button. We "Like" fresh graphics. example 1 of 2

mmm fresh custom/optimized landing page example 2

interactive open wall with regular calls to action

call to action

guidelines for participation part of your crisis communication strategy for example image: Angelina :)

think cross platform once you have a Facebook page you can drive Likes if you add LIKE box to your website/blog

some best practices image: priscila_tonon

customized wallpaper check out the balanced followbacks

varied & valued tweets: post updates of newsworthy items from your industry, + your original content, + retweet/promote your followers' content image: fdecomite

image: le vent le cri reciprocity followback and create lists of your VIPs

@MatrixMediaFX/kingston-business-network

active & continuous network development weekly tasks: add new tweeps to your lists and networks & unfollow dormant, irrelevant, or nonreciprocal tweeters

to raise clients' satisfaction index, provide consistent engaged interaction ask for input & add value image: dotbenjamin

example of asking for input: polling slide 1 of 3 Why do you read WWE Magazine?

results: wow 4+ votes per minute!

example of adding value: digital coupon slide 1 of 2

here's the digital coupon from Twitter well, not *entirely* digital, redemption requires print

example of adding value: mobile coupon slide 1 of 3

(think cross platform) tweeted link points to Facebook page with QR code

scanning QR code opens smartphone coupon image: vfowler

company listing delivers Increased visibility for your company, products and services & opportunity to promote events image: Josh Bancroft

business profile

telework Establish your expertise by responding to discussion questions Network with potential and current business partners and clients Recruit talent image Leonard John Matthews

(think cross platform) widgetize your personal profile add LinkedIn tab to Facebook profile & add LinkedIn URL to eMail signature

video marketing shooting for virality image: brittney bush

image: Laura Mary Don't make a ad. Tell a story.

A short story. atomize your content 30-60-90 seconds image: B_Zedan

types of videos how-to tutorials product reviews behind the scenes, making-of facility tour interviews (staff/client testimonial) video news release promotional event

optimizing video for social sharing & search keyword tags & titles embeddable post x-platform branded linked invite feedback image: jaygoldman

local advertising word of mouth, amplified. image: Mario Sixtus

image: wEnDaLicious join the conversation happening online today about your business

need some in your pocket? think: social + mobile

image: nan palmero become georelevant.

(cross platform) each venue user checks into with Foursquare is pushed to friends on multiple social networks

that's a lot of earned media/word of mouth P2P promotion nice work @tifffanyandco! cross platform Foursquare + Facebook

image: fazen best practices in social media marketing stretch your content & networks cross-platform multiplying the touchpoints.

Questions? hope you get in touch. @sidneyeve about the author Sidneyeve Matrix, PhD.  Queen's National Scholar, Film & Media @ Queen's University          Online: MatrixMediaFX.com + SidneyeveMatrix.com Thank you to Alexandra Macgregor for  research and design assistance.  Contents of this presentation including  images have Creative Commons Attribution‐ Noncommercial‐Share Alike 3.0 Licenses. social media design + build

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Social media marketing, best practices

by Sidneyeve Matrix on Jul 16, 2010

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Social media marketing, best practices — Presentation Transcript