Social Media Hiring and Event Promotion
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Social Media Hiring and Event Promotion



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Social Media Hiring and Event Promotion Social Media Hiring and Event Promotion Presentation Transcript

  • optimizing recruitment & event promotion social media strategy image: xeeliz
  • before you begin define your objectives set the criteria by which to measure the success of your SM efforts image: melissa gray
  • your objectives determine your channels
  • construct an internal social media audit set your benchmarks image: philippe put
  • examine competitors & your past practice
  • 1 part designing a social media hiring plan image: DeaPeaJay
  • your most powerful SM tool? existing talent
  • take an inside-out approach to recruiting, by starting with your staff image: xlorddashx
  • ensure you have a plan in place for talent management performance recognition incentives for referrals
  • aim to create an engagement culture 2-way communication image: *diane
  • image: kevin mcshane optimize internal networking inward facing blog increase knowledge-sharing support collaboration
  • shared Google calendar coordinate workflows
  • to raise satisfaction index ASK ASK ASK poll employees, seek input & feedback image: orangeacid
  • spillover FX employee enthusiasm & the social graph image: b_tal
  • image: shavar ross communicate shared vision articulate organizational values then let staff tell your story
  • to recruit and retain the right talent image: jesse draper
  • go where the people are set up a presence on the major channels
  • grow your communities every day increase network traffic raise brand awareness image: 27147
  • do you have a recruitment video? image: brittney bush
  • part2media event promotion social image: wilshirepix
  • create central landing page complete information
  • to create buzz socially "activate" your event image: danny perez
  • optimize word of mouth one great message give people to get excited about & share image: tigerbel3
  • s t r e t c h your events
  • agile digital assets create shareable microcontent image: gonzalo baeza hernandez
  • how we share SM content 45% 30% image: jlcwalker
  • before: create #hashtag & retweet-optimized content during: staff live tweet ask staff to point status to event URL &/or change profile pic image: futureancient
  • capture & share images & video from last year from this year image: blhphotography
  • branded flickr page
  • lots of smartphone users coming? try a geolocal promotion image: otzberg
  • part 3 measure everything image: adobemac
  • track effectivity monitor progress toward objectives then refine strategy image: darren hester
  • engage in social listening grow bigger ears (to quote Chris Brogan) image: artmutt
  • build or buy a listening station & information aggregator image: colleen a.f. venable
  • here's one, and it's free
  • Google Reader is also simple and free RSS feeds
  • image: ntr23 or get serious professional social&listening services tools
  • about the author Sidneyeve Matrix, PhD Queen’s University, Canada speaking inquiries: twitter/@sidneyeve 2010/sidneyevematrix Contents of this presentation, including images, have Creative Commons Licenses including Attribution Noncommercial Share Alike 3.0 Licenses. Digital design & research assistance by Alexandra Macgregor.