Social Media Hiring and Event Promotion

optimizing recruitment & event promotion social media strategy image: xeeliz

before you begin define your objectives set the criteria by which to measure the success of your SM efforts image: melissa gray

your objectives determine your channels

construct an internal social media audit set your benchmarks image: philippe put

examine competitors & your past practice

1 part designing a social media hiring plan image: DeaPeaJay

your most powerful SM tool? existing talent

take an inside-out approach to recruiting, by starting with your staff image: xlorddashx

ensure you have a plan in place for talent management performance recognition incentives for referrals

aim to create an engagement culture 2-way communication image: *diane

image: kevin mcshane optimize internal networking inward facing blog increase knowledge-sharing support collaboration

shared Google calendar coordinate workflows

to raise satisfaction index ASK ASK ASK poll employees, seek input & feedback image: orangeacid

spillover FX employee enthusiasm & the social graph image: b_tal

image: shavar ross communicate shared vision articulate organizational values then let staff tell your story

to recruit and retain the right talent image: jesse draper

go where the people are set up a presence on the major channels

grow your communities every day increase network traffic raise brand awareness image: 27147

do you have a recruitment video? image: brittney bush

part2media event promotion social image: wilshirepix

create central landing page complete information

to create buzz socially "activate" your event image: danny perez

optimize word of mouth one great message give people to get excited about & share image: tigerbel3

s t r e t c h your events

agile digital assets create shareable microcontent image: gonzalo baeza hernandez

how we share SM content 45% 30% image: jlcwalker

before: create #hashtag & retweet-optimized content during: staff live tweet ask staff to point status to event URL &/or change profile pic image: futureancient

capture & share images & video from last year from this year image: blhphotography

branded flickr page

lots of smartphone users coming? try a geolocal promotion image: otzberg

part 3 measure everything image: adobemac

track effectivity monitor progress toward objectives then refine strategy image: darren hester

engage in social listening grow bigger ears (to quote Chris Brogan) image: artmutt

build or buy a listening station & information aggregator image: colleen a.f. venable

here's one, and it's free

Google Reader is also simple and free RSS feeds

image: ntr23 or get serious professional social&listening services tools

about the author Sidneyeve Matrix, PhD Queen’s University, Canada speaking inquiries: sidneyevematrix.com twitter/@sidneyeve sidneyeve@gmail.com 2010/sidneyevematrix Contents of this presentation, including images, have Creative Commons Licenses including Attribution Noncommercial Share Alike 3.0 Licenses. Digital design & research assistance by Alexandra Macgregor.

Social Media Hiring and Event Promotion

by Sidneyeve Matrix on Jun 07, 2010

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Social Media Hiring and Event Promotion — Presentation Transcript