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Social Media Hiring and Event Promotion
 

Social Media Hiring and Event Promotion

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    Social Media Hiring and Event Promotion Social Media Hiring and Event Promotion Presentation Transcript

    • optimizing recruitment & event promotion social media strategy image: xeeliz
    • before you begin define your objectives set the criteria by which to measure the success of your SM efforts image: melissa gray
    • your objectives determine your channels
    • construct an internal social media audit set your benchmarks image: philippe put
    • examine competitors & your past practice
    • 1 part designing a social media hiring plan image: DeaPeaJay
    • your most powerful SM tool? existing talent
    • take an inside-out approach to recruiting, by starting with your staff image: xlorddashx
    • ensure you have a plan in place for talent management performance recognition incentives for referrals
    • aim to create an engagement culture 2-way communication image: *diane
    • image: kevin mcshane optimize internal networking inward facing blog increase knowledge-sharing support collaboration
    • shared Google calendar coordinate workflows
    • to raise satisfaction index ASK ASK ASK poll employees, seek input & feedback image: orangeacid
    • spillover FX employee enthusiasm & the social graph image: b_tal
    • image: shavar ross communicate shared vision articulate organizational values then let staff tell your story
    • to recruit and retain the right talent image: jesse draper
    • go where the people are set up a presence on the major channels
    • grow your communities every day increase network traffic raise brand awareness image: 27147
    • do you have a recruitment video? image: brittney bush
    • part2media event promotion social image: wilshirepix
    • create central landing page complete information
    • to create buzz socially "activate" your event image: danny perez
    • optimize word of mouth one great message give people to get excited about & share image: tigerbel3
    • s t r e t c h your events
    • agile digital assets create shareable microcontent image: gonzalo baeza hernandez
    • how we share SM content 45% 30% image: jlcwalker
    • before: create #hashtag & retweet-optimized content during: staff live tweet ask staff to point status to event URL &/or change profile pic image: futureancient
    • capture & share images & video from last year from this year image: blhphotography
    • branded flickr page
    • lots of smartphone users coming? try a geolocal promotion image: otzberg
    • part 3 measure everything image: adobemac
    • track effectivity monitor progress toward objectives then refine strategy image: darren hester
    • engage in social listening grow bigger ears (to quote Chris Brogan) image: artmutt
    • build or buy a listening station & information aggregator image: colleen a.f. venable
    • here's one, and it's free
    • Google Reader is also simple and free RSS feeds
    • image: ntr23 or get serious professional social&listening services tools
    • about the author Sidneyeve Matrix, PhD Queen’s University, Canada speaking inquiries: sidneyevematrix.com twitter/@sidneyeve sidneyeve@gmail.com 2010/sidneyevematrix Contents of this presentation, including images, have Creative Commons Licenses including Attribution Noncommercial Share Alike 3.0 Licenses. Digital design & research assistance by Alexandra Macgregor.