Social Media for Home Care Organizations — Presentation Transcript
social media &
home care organizations
10 ideas to increase reach, impact, & value
image by McBeth on Flickr
a presentation by Sidneyeve Matrix
This presentation focuses on two areas of
a social media communications strategy:
( i ) designing a content production & publication plan
for socializing research and multimedia creative
( ii ) growing your network and elevating brand
awareness by connecting and promoting members
strategy: design a content production & publication plan
socialize great content
white papers digital
agile
position papers shareable
presentations bite-sized
newsletters mobile-ready
1. social publishing
scribds
2. slide sharing
slideshare
3. FB notes
facebook notes
4. infographics
infographic
strategy: create some compelling digital content to share
multimedia storytelling
photos humanizing
videos nostalgic
emotional
interviews authentic
testimonials engaging
5. video blogging
vimeo/youtube
6. photosharing
flickr
facebook
photosharing on Facebook page
flickr
almost 4K
photosharing on Twitter views in 5 days
strategy: promote and elevate your employees & brand
network development
share industry news
connect individuals & groups
demonstrate thought leadership
support professional branding/HR 2.0
7. industry
news tweets
listen for
newsworthy
tweets by
saving
keyword
searches
Twitter search & retweet
8. build
VIP lists
9. recruiting & onboarding video interviews
10. build a niche professional development social network
and/or a professional network page
on LinkedIn
what else can social media help us do?
identifying business objectives
return on investment:
platform expansion
thought leadership
timely response to issues
brand amplification
grow event participation
crowdsource initiatives
encourage P2P storytelling
more ROI:
raise awareness of agenda
disseminate knowledge & resources
national & local community cohesion/mobilization
support professional & family caregivers
spread joy, ideas, & support social proximity
not sure how?
we hope you'll get in touch.
sidneyeve@matrixmediafx.com
@sidneyeve on Twitter
