Social Media for Alumni Associations
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Social Media for Alumni Associations Presentation Transcript

  • 1. image: m00by Social Media & Alumni Associations building engaged networks a presentation by with sustained connectivity sidneyeve matrix
  • 2. this presentation is divided into 3 parts social media optimization involves: objectives content analytics image: anda
  • 3. part1 objectives goal setting
  • 4. with your team or alone, spend some time reflecting on your goals for social media, because your objectives determine your channels and content strategy image: bluman
  • 5. clear objectives are the criteria by which to measure success of SM efforts image: melissa gray
  • 6. 6 here are a half-dozen common objectives to inspire you
  • 7. 1 you can use social media to build a culture of engagement involve people inside & outside your organization in brand conversations
  • 8. 2 you can use social media to expand network reach to include diverse publics
  • 9. 3 you can use social media to promote & socially activate events drive enthusiasm, anticipation, registrations & networking
  • 10. 4 you can use social media to generate revenue sell merchandise, memberships, & fundraise
  • 11. 5 you can use social media to boost brand recognition amplify your mandate, values, mission & increase your visibility
  • 12. 6 you can use social media to raise satisfaction index ask/poll your members for input & ideas & use social communication to resolve issues in a timely way image: Sara Ross Photography
  • 13. part 2 content creating & collecting it
  • 14. you need stuff to share on your channels agile digital assets create & find shareable microcontent all over campus
  • 15. need some inspiration? 12 content ideas a status update roundup image: 96dpi
  • 16. 1 content ideas: event promotion image by: Mike Rohde
  • 17. 2 content ideas: milestone reportage image: lndhslf72
  • 18. milestone reportage: example 2
  • 19. a closer look: all the ingredients of a compelling story: bit of history + news update + progress report
  • 20. 3 spontaneous, content ideas: timely, relevant promos add *value* for followers local campus news tidbits
  • 21. local campus news tidbits: example 2 notice the #UIndy brand hashtag, a nice touch!
  • 22. local campus news tidbits: example 3 tweeting snapshots of campus (builds event anticipation and also leverages nostalgia)
  • 23. a closer look: twitpic is a free social media tool for sharing images taken with an iPhone, agile digital creative content in less than 24 hours
  • 24. 4 content ideas: photosharing
  • 25. photosharing example 2: archives!
  • 26. a closer look: photoblogging archive images just add: a caption and a call to action
  • 27. 5 content ideas: contest
  • 28. a closer look: contests and user-generated content prize as described is relevant and useful to photographers
  • 29. a closer look: cross-platform communication McMaster tweets the first photo contest entry tweet link points users to Facebook page
  • 30. contests can generate stream of UG content for wall
  • 31. a closer look: at the issue of reciprocity and network development ouch! these optics make it appear that university is more interested in broadcasting than in listening to or engaging with followers' updates
  • 32. a closer look: in lieu of followbacks, consider lists for network development
  • 33. 6 content ideas: real-time conversations active social media *listening*
  • 34. 7 content ideas: faculty & administration research/news appearances
  • 35. 8 content ideas: profile your VIPs
  • 36. 9 content ideas: interview your association members image: Paul Li
  • 37. a closer look: here is the interview ask your members to share advice for the next gen oops! always brand your channels
  • 38. 10 content ideas: call to action, invite alum to get involved image: kk+
  • 39. 11 content ideas: promote specific benefits of membership image: Abdullah AL-Naser
  • 40. 12 content ideas: say thank you! incentivize giving with donor recognition
  • 41. a closer look: another way to recognize members ask for & reward campaign participation the ask the reward (recognition)
  • 42. 3 quick tips optimizing your alumni association Facebook page content image: Franco Bouly
  • 43. image: "iPad Stand" by Veronica Belmont claim your vanity URL 25 page likes required makes it easier to share/remember your Facebook address
  • 44. create a "like" optimized landing page
  • 45. thoroughly app-ified because FB is ending support for *boxes* NB
  • 46. part 3: analytics getting started
  • 47. step 1: gather benchmark data social media internal audit
  • 48. measure everything! and get a sense of where you are starting from. Blog/website Traffic/views Event Attendance Mentions/retweets/reach Likes/Followers Volunteers/memberships
  • 49. step 2 grow bigger ears* * thanks Chris Brogan image: Yvonne in Willowick Ohio
  • 50. a free tool to help you listen to buzz about your school in mainstream press, the blogosphere, and on social networks
  • 51. measuring impact tracking status update impressions & click stats with bit.ly, a free tool want to know how many people clicked on that link you tweeted?
  • 52. note: jobs got the most retweets always check your retweets on Twitter to see what kinds of content will "grow legs" with your followers
  • 53. And lastly, 3 insights from our research: engaging & successful social media alumni association campaigns often have a sense of humor, promote people in their network, and optimize the power of nostalgia. image: Evil Erin
  • 54. psst! need a free QR code generator? try: qrcode.kaywa.com Questions? Hope you get in touch! @sidneyeve sidneyeve@gmail.com image: clevercupcakes of Montreal
  • 55. about the author Sidneyeve
Matrix,
PhD.
 Queen's
National
Scholar,
 Film
&
Media
@
Queen's
University








 Online:
MatrixMediaFX.com
+ 
SidneyeveMatrix.com Thank
you
to
Alexandra
Macgregor
for
 research
and
design
assistance.
 Contents
of
this
presentation
including
 images
have
Creative
Commons
Attribution‐ Noncommercial‐Share
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Licenses. social media design + build image: agaumont