Social Media for Alumni Associations
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Social Media for Alumni Associations

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    Social Media for Alumni Associations Social Media for Alumni Associations Presentation Transcript

    • image: m00by Social Media & Alumni Associations building engaged networks a presentation by with sustained connectivity sidneyeve matrix
    • this presentation is divided into 3 parts social media optimization involves: objectives content analytics image: anda
    • part1 objectives goal setting
    • with your team or alone, spend some time reflecting on your goals for social media, because your objectives determine your channels and content strategy image: bluman
    • clear objectives are the criteria by which to measure success of SM efforts image: melissa gray
    • 6 here are a half-dozen common objectives to inspire you
    • 1 you can use social media to build a culture of engagement involve people inside & outside your organization in brand conversations
    • 2 you can use social media to expand network reach to include diverse publics
    • 3 you can use social media to promote & socially activate events drive enthusiasm, anticipation, registrations & networking
    • 4 you can use social media to generate revenue sell merchandise, memberships, & fundraise
    • 5 you can use social media to boost brand recognition amplify your mandate, values, mission & increase your visibility
    • 6 you can use social media to raise satisfaction index ask/poll your members for input & ideas & use social communication to resolve issues in a timely way image: Sara Ross Photography
    • part 2 content creating & collecting it
    • you need stuff to share on your channels agile digital assets create & find shareable microcontent all over campus
    • need some inspiration? 12 content ideas a status update roundup image: 96dpi
    • 1 content ideas: event promotion image by: Mike Rohde
    • 2 content ideas: milestone reportage image: lndhslf72
    • milestone reportage: example 2
    • a closer look: all the ingredients of a compelling story: bit of history + news update + progress report
    • 3 spontaneous, content ideas: timely, relevant promos add *value* for followers local campus news tidbits
    • local campus news tidbits: example 2 notice the #UIndy brand hashtag, a nice touch!
    • local campus news tidbits: example 3 tweeting snapshots of campus (builds event anticipation and also leverages nostalgia)
    • a closer look: twitpic is a free social media tool for sharing images taken with an iPhone, agile digital creative content in less than 24 hours
    • 4 content ideas: photosharing
    • photosharing example 2: archives!
    • a closer look: photoblogging archive images just add: a caption and a call to action
    • 5 content ideas: contest
    • a closer look: contests and user-generated content prize as described is relevant and useful to photographers
    • a closer look: cross-platform communication McMaster tweets the first photo contest entry tweet link points users to Facebook page
    • contests can generate stream of UG content for wall
    • a closer look: at the issue of reciprocity and network development ouch! these optics make it appear that university is more interested in broadcasting than in listening to or engaging with followers' updates
    • a closer look: in lieu of followbacks, consider lists for network development
    • 6 content ideas: real-time conversations active social media *listening*
    • 7 content ideas: faculty & administration research/news appearances
    • 8 content ideas: profile your VIPs
    • 9 content ideas: interview your association members image: Paul Li
    • a closer look: here is the interview ask your members to share advice for the next gen oops! always brand your channels
    • 10 content ideas: call to action, invite alum to get involved image: kk+
    • 11 content ideas: promote specific benefits of membership image: Abdullah AL-Naser
    • 12 content ideas: say thank you! incentivize giving with donor recognition
    • a closer look: another way to recognize members ask for & reward campaign participation the ask the reward (recognition)
    • 3 quick tips optimizing your alumni association Facebook page content image: Franco Bouly
    • image: "iPad Stand" by Veronica Belmont claim your vanity URL 25 page likes required makes it easier to share/remember your Facebook address
    • create a "like" optimized landing page
    • thoroughly app-ified because FB is ending support for *boxes* NB
    • part 3: analytics getting started
    • step 1: gather benchmark data social media internal audit
    • measure everything! and get a sense of where you are starting from. Blog/website Traffic/views Event Attendance Mentions/retweets/reach Likes/Followers Volunteers/memberships
    • step 2 grow bigger ears* * thanks Chris Brogan image: Yvonne in Willowick Ohio
    • a free tool to help you listen to buzz about your school in mainstream press, the blogosphere, and on social networks
    • measuring impact tracking status update impressions & click stats with bit.ly, a free tool want to know how many people clicked on that link you tweeted?
    • note: jobs got the most retweets always check your retweets on Twitter to see what kinds of content will "grow legs" with your followers
    • And lastly, 3 insights from our research: engaging & successful social media alumni association campaigns often have a sense of humor, promote people in their network, and optimize the power of nostalgia. image: Evil Erin
    • psst! need a free QR code generator? try: qrcode.kaywa.com Questions? Hope you get in touch! @sidneyeve sidneyeve@gmail.com image: clevercupcakes of Montreal
    • about the author Sidneyeve
Matrix,
PhD.
 Queen's
National
Scholar,
 Film
&
Media
@
Queen's
University








 Online:
MatrixMediaFX.com
+ 
SidneyeveMatrix.com Thank
you
to
Alexandra
Macgregor
for
 research
and
design
assistance.
 Contents
of
this
presentation
including
 images
have
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Licenses. social media design + build image: agaumont