Microcontent Marketing

Small ideas, big impact: 12 ideas for microcontent marketing on the social web image: xrrr a presentation by Sidneyeve Matrix

why? first, the 3 reasons to morselize your content.

image: Don Solo 1. Increase accessibility Social- and mobile-ready content by design.

because people are searching for you on their smartphones and tablets

2.boost authenticity when shared via the social graph, messages gain credibility image: Franco Bouly

image: Mario Sixtus P2P trusted referrals are giving rise to new metrics of relevance

3.information overload in an information-economy, distill & distribute data in bite-sized pieces image: victoriapeckham

image: withgalen because people are infosnacking on microcontent in moments of microboredom.

next, the how? a roundup of ways to shrink+share your content.

1. Opinion polls & drive customer engagement. increase business intelligence

surveys & polls. social by design. iPad ready.

2.mobile marketing tweet coupons

3. image sharing digital creative portfolio

4. geotagging put your business on the map image: Mukumbura

5. Get an app. sustained engagement. image: Sigalakos

6. mini books infonuggets of wisdom. image: B_Zedan

7. atomize a report distill key factoids in eFlyer or ePaper. image: Unhindered by Talent

8. Facebookblog posts to profile or page. import share-ready notes image: A Schwerin Moses

9. slideshows agile takeaways.

mobile ready.

slide design information + instruction

10. infographics bite-sized data visualization

11. widgets customized mini apps for your website

event planning? free customizable countdown widget builds anticipation

12. Quick Response codes info-to-go on cell and smartphones

what to code? URLs phone #s SMS

image: Vardhana about the author Sidneyeve Matrix Queen’s National Scholar & Assistant Professor, Film & Media, Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix. Thank you to Alexandra V. Macgregor This research was sponsored by and prepared for and Jan Dines for assistance and inspiration. The Kingston Economic Development Corporation.

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Microcontent Marketing

by Sidneyeve Matrix on Oct 09, 2010

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Microcontent Marketing — Presentation Transcript