Marketing to GenY Moms

How to Click with Millennial Moms social and mobile digital strategies image: tienvijftien @sidneyeve

the new demographics of motherhood image: Susan NYC 68% GenY 79% all births first births

Millennials born after 1980 image: lenifuzhead

image: TL Davis Photography GenY digitalprimacy web first.

connectedmoms the most active social networkers influencers image: liquene Source: Retail Advertising and Marketing Association/BIGresearch Survey 2009

part one. what do millennials and moms do on ?

1.life casting research, review, share. image: bellissimac

2.image sharing privacy concerns image: hands trends Source: ShesConnected Multimedia Survey 2009

3.socialgaming average player is 30-something female

in-game cause marketing raised $1M1week

4.statversations conversations via status updates

statversations #beatcancer $70K24hours2009

5.socialshopping Facebook Open Graph

convenience

6.video watching image: brittney bush

part two. GenY traits relevant to marketers targeting millennial moms image: Ed Yourdon

GenY raise satisfaction index are avid communicators, with opinions to share. make the ask image: Alireza Teimoury

marketing to millennial moms? hire your target demo. outsource the questions image: Chapendra hire interns and bloggers. pay them. promote them.

surveys & polls. social by design. iPad ready.

1click engagement GenX more apt to write reviews & comments vs. GenY who like to "like" (microengagment) image: ^^TILSIM^^ Source: The Parenting Group & NewMediaMetrics Survey 2008

causeminded GenYsocially conscious image alexindigo

95% 94% moms millennials approve. of using social network platforms for social good image: justingaynor Source: Cone Cause Evolution Study 2010

“ cause marketing “ speaks loudest to Millennials and Moms image: FotoRita

image: Jason A. Samﬁeld social good footprint a form of self-expression

social media for social good meets women's expectations for content reflecting their identity beyond mummyhood image: greekadman ambitious + educated + future-focused + mompreneurial

mini case study a site that really "gets it" value-added content for millennial moms incl. beyond mummyhood

GenY ♥mobile tech image: Evil Erin

mobile moms 348% 2006-2009 image: jaygrandin Source: BabyCenterLLC Survey 2009

image: owaief89 is your site mobile optimized?

mini case study short code texting promo 24% redemption rate image: Phil Strahl

best part? everybody wins image: monkeyc.net prize pyramid from coupons to free stuff GenY likes to be recognized & rewarded

iPhoneMoms Image: lankforddi 36% smartphones Source: BabyCenter 21stC Mom Report

value-added branded app for busy women on-the-go

could your business sponsor a white label app? moms need budget calculators

white label app ideas moms need lists!

white label app ideas moms need time trackers

GenY gamergeneration Image: Steve Kay

50%of parents are gamers & play with their kids Image: sean dreilinger Source: Entertainment Software Association Survey 2010

Image: Paul Mayne 40% iPhone moms download games for their children

branded game from Parents Magazine

iPad as digital pacifier image: Holtsman microboredom, mobility & the iGeneration

multichannel GenY multitaskers image: foreverdigital

simultaneous media users #1 women 25-35 years Source: Nielsen Media 3-Screen Report 2010

valueadded microcontent purpose built for moms with micromoments to spare fast loading, easily findable, mobile optimized, & 1-click shareable image: Pixzamillion

mobile ready.

infographics mobile, agile, shareable

mobile agility quick response codes image: clevercupcakes

what to code? URLs phone #s SMS where to put? biz card FB page free QR code generator invoice free QR code reader app

for more information on marketing to GenY moms scan this QR code to read this ePaper cyberpopblog.com to scan a QR code, use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app for Android/iPhone

image: Jason L. Parks about the author Research prepared for: Sidneyeve Matrix Queen’s National Scholar, Media Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix

http://cyberpopblog.com	182
http://www.media-business.biz	4
http://mte2010santiago.blogspot.com	1

Marketing to GenY Moms

by Sidneyeve Matrix

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 187

Statistics