Getting Social

Getting Social: First Steps Designing Online Media, Communication & Networking Strategies by Sidneyeve Matrix image: webtreats

audio version of this presentation available: vimeo.com/channels/socnetculture image: el patojo

SM from novelty to necessity part of the lexicon of everyday life & business image: Stephen Hackett

a collection of communication tools image: Paul Worthington

image: William Hook design & develop your business identity

wrap a community around your company image: micn2sugars

image: timtom.ch become a thought leader in your industry & increase your credibility

add measurable value to your bottom lines

social media: people having conversations online image: lastquest

the conversation has already started image: Mister Boboli

action item #1 active listening grow bigger ears image:Yvonne in Willowick Ohio

listening station & information aggregator Google Reader + RSS feeds image: gsherman

RSS feeds really simple syndication of digital content

tracking social media buzz

unfettered real-time conversation

SM user demographics image: mallix

millennials: 1977-1994 digital natives

GenX: 1965-1976 35-44 largest demographic on socnets image: [phil h]

Tech Boom(ers) half have a socmedia profile three-quarters use Facebook image: Pete Ashton

online conversation is converted into & impacts brand reputation

100 largest firms in Fortune 500 80% on Twitter, Facebook YouTube or public blog source: 2009 University of Massachusetts Dartmouth

action item #2 claim your name

SM conversations take place within a share economy P2P, B2C, & B2B image: hfabolous

connecting over content image: Robert the Noid

how we share SM content 45% 30% source: Gigya Feb 2010 image: artcphoto

socialnomics: hierarchy of content sharing image: Atle Brunvoll

brand devotion

2. found information/objects

3. original user-generated content

action item #3 make some microcontent image: blackheartking.com

shareable digital assets

shareable digital coupons & promos

if content is King then context is Queen image: a_ﬂama

lead generation drive traffic to your website image: Thomas Hawk

blog dynamic content image: the coveted

barriers to SM adoption image: adeb@nd

#1 barrier to SM adoption 45% lack of skilled staff

action internship #4 outsourcing or item image: presta

collaboration

#2 barrier to SM adoption 40% difficulty of measuring ROI

SM impacts the bottom lines image: ansik

action item #5 design your custom metrics

define objectives set criteria by which to measure success of SM efforts image: diego cervo crestock.com

snapshot your starting points image: Hands Trends

move the needle with social media drive sales reduce costs expand network attract media attention

grow network traffic measure: relevancy follower tracking measure: impact retweet frequency

increase sales 67% said yes Are you more likely to buy since becoming a fan/ follower? source: iModerate Research Technologies 2010 image: freefotouk

get media coverage self-promote events, launches image: Ani-Bee

find reporters

raise satisfaction index timely responses to client issues & P2P customer support image: Evil Erin

image: Pink Sherbert Photography optimize SER search engine results

"Link Juice"

image: Wonderlane SM communications platforms & increased reach visibility credibility relevancy transparency

about the author Sidneyeve Matrix Queen's National Scholar & Assistant Professor, Film & Media, Queen's University, Canada. sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation including images have Creative Commons Attribution- Noncommercial-Share Alike 3.0 Licenses. 2010/sidneyevematrix

Getting Social

by Sidneyeve Matrix on Apr 14, 2010

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Getting Social — Presentation Transcript

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