Financial Literacy Games & Apps

image: WastedButReady games + apps digital tools to build financial literacy a presentation by Sidneyeve Matrix

Agenda Part 1 of this presentation considers browser- based games on the market with a financial literacy theme. Part 2 looks at some mobile apps suitable for branding by financial services companies. image: Holtsman

1. Objective Identify some models for themed & branded games or mobile apps appropriate for the financial services sector, while: addressing financial literacy, driving brand engagement & attracting media coverage. image: Robert S. Donovan

Canadian Task Force on Financial Literacy: suggests that finance industries consider how "digital communications and technology including social media channels, smartphone apps, video, and online games can increase accessibility of information about finance for Canadians." image: s2photo

Consider the cultural context. ubiquity of gaming It's cross generational. Average age 35 95% of population 8 out of 10 parents play with kids image: Wickenden

Considering cultural context. social & casual gaming trend 1 in 5 online users. 22M players/month Older demographic. And more women than men.

Considering cultural context. mobile gaming trend 50% in 18-34 demo 28% in 35-54 demo 15% are teens mostly iPhone but includes all platforms (Android/BB) and now... iPad.

iPhone image: Steve Kay iPhone/iPodTouch most popular 51% iPhone users have >5 games installed 225K apps available iPhone

image: elsonpro iPad = work + play >80% business users say it's their new mobile work solution. 4 out of 10 iPad owners say it's their preferred gaming device.

image: Paul Mayne 40% of iPhone moms download games for their kids a digital pacifier.

Part 1 Financial themed games. seeking to make money management fun.

enterprise solutions packaged with curriculum

enterprise Money U 2008 launch 4,000 students online course designed for higher ed

enterprise Stock Market Game first launched 1977 grades 4-12 teams invest virtual $100K comes with curriculum support ongoing user testing & market research

related games on the market. browser-based simulation games designed for kids and adults credit & money management borrowing and budgeting renting vs. mortgage

or, not really game but a virtual savings site designed for parents + kids

or Disney's virtual board game designed for parents + kids (pay-to-play social gaming)

Goal: "to reach 20 million people by 2013 with our financial literacy programs." Browser based Free Adults and kids in sync with "Practical Money Skills for Life" program

co-promotion bundled with lesson plans

launched in 30 countries

Cross-platform, from web to social media because gaming is social. 53,000 app downloads

Part 2 Mobile apps & games. diversions & utilities to increase financial literacy

mobile banking apps: financial literacy Visa out in front again.

This nifty branded info-rich app helps consumers make financial decisions. utility app

games for kids: educational cobranded Parents magazine cobranded this game. Could the financial services follow suit? What kind of games are most suitable?

math games for kids: would developers license a white label app? make the ask.

apps for students: budget tracking

apps for students: tip calculator

apps for shopping: make a list! Simple app to help avoid spontaneous spending especially at holiday time.

Apps to help protect against financial fraud and identity theft. Because keeping credit healthy is part of financial literacy.

apps for students: work tracker when time-is-money

and by the way, if you build it, or brand it, when should you launch for maximum media impact? Launch Dates key windows image: Wenzday01...

1. April is... Financial Literacy Month. image: feverblue

2. April 26-30 Financial Literacy Week.

3. November 2-6 Credit Education Week. image: TheTruthAbout...

4. Fall 2012 Canadian Federal Financial Literacy Task Force Curriculum Launch image: Night Owl City

5. August 2011 Back to school/starting college. Key touchpoints for financial services. Also teachable moments for financial literacy.

6. Spring 2011 Graduation and job searching. Key touchpoints. Teachable moments.

image: grufnik about the author Sidneyeve Matrix, PhD. Queen's National Scholar, Media. Queen's University Online: MatrixMediaFX.com + SidneyeveMatrix.com This research was funded by: Thank you to Dr. Yolande Chan and to Alexandra Macgregor for  research assistance.  Contents of presentation including images have Creative  Commons Attribution‐Noncommercial‐Share Alike 3.0 Licenses.

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Financial Literacy Games & Apps

by Sidneyeve Matrix

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Financial Literacy Games & Apps Presentation Transcript