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Financial Literacy Games & Apps
 

Financial Literacy Games & Apps

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    Financial Literacy Games & Apps Financial Literacy Games & Apps Presentation Transcript

    • image: WastedButReady games + apps digital tools to build financial literacy a presentation by Sidneyeve Matrix
    • Agenda Part 1 of this presentation considers browser- based games on the market with a financial literacy theme. Part 2 looks at some mobile apps suitable for branding by financial services companies. image: Holtsman
    • 1. Objective Identify some models for themed & branded games or mobile apps appropriate for the financial services sector, while: addressing financial literacy, driving brand engagement & attracting media coverage. image: Robert S. Donovan
    • Canadian Task Force on Financial Literacy: suggests that finance industries consider how "digital communications and technology including social media channels, smartphone apps, video, and online games can increase accessibility of information about finance for Canadians." image: s2photo
    • Consider the cultural context. ubiquity of gaming It's cross generational. Average age 35 95% of population 8 out of 10 parents play with kids image: Wickenden
    • Considering cultural context. social & casual gaming trend 1 in 5 online users. 22M players/month Older demographic. And more women than men.
    • Considering cultural context. mobile gaming trend 50% in 18-34 demo 28% in 35-54 demo 15% are teens mostly iPhone but includes all platforms (Android/BB) and now... iPad.
    • iPhone image: Steve Kay iPhone/iPodTouch most popular 51% iPhone users have >5 games installed 225K apps available iPhone
    • image: elsonpro iPad = work + play >80% business users say it's their new mobile work solution. 4 out of 10 iPad owners say it's their preferred gaming device.
    • image: Paul Mayne 40% of iPhone moms download games for their kids a digital pacifier.
    • Part 1 Financial themed games. seeking to make money management fun.
    • enterprise solutions packaged with curriculum
    • enterprise Money U 2008 launch 4,000 students online course designed for higher ed
    • enterprise Stock Market Game first launched 1977 grades 4-12 teams invest virtual $100K comes with curriculum support ongoing user testing & market research
    • related games on the market. browser-based simulation games designed for kids and adults credit & money management borrowing and budgeting renting vs. mortgage
    • or, not really game but a virtual savings site designed for parents + kids
    • or Disney's virtual board game designed for parents + kids (pay-to-play social gaming)
    • Goal: "to reach 20 million people by 2013 with our financial literacy programs." Browser based Free Adults and kids in sync with "Practical Money Skills for Life" program
    • co-promotion bundled with lesson plans
    • launched in 30 countries
    • Cross-platform, from web to social media because gaming is social. 53,000 app downloads
    • Part 2 Mobile apps & games. diversions & utilities to increase financial literacy
    • mobile banking apps: financial literacy Visa out in front again.
    • This nifty branded info-rich app helps consumers make financial decisions. utility app
    • games for kids: educational cobranded Parents magazine cobranded this game. Could the financial services follow suit? What kind of games are most suitable?
    • math games for kids: would developers license a white label app? make the ask.
    • apps for students: budget tracking
    • apps for students: tip calculator
    • apps for shopping: make a list! Simple app to help avoid spontaneous spending especially at holiday time.
    • Apps to help protect against financial fraud and identity theft. Because keeping credit healthy is part of financial literacy.
    • apps for students: work tracker when time-is-money
    • and by the way, if you build it, or brand it, when should you launch for maximum media impact? Launch Dates key windows image: Wenzday01...
    • 1. April is... Financial Literacy Month. image: feverblue
    • 2. April 26-30 Financial Literacy Week.
    • 3. November 2-6 Credit Education Week. image: TheTruthAbout...
    • 4. Fall 2012 Canadian Federal Financial Literacy Task Force Curriculum Launch image: Night Owl City
    • 5. August 2011 Back to school/starting college. Key touchpoints for financial services. Also teachable moments for financial literacy.
    • 6. Spring 2011 Graduation and job searching. Key touchpoints. Teachable moments.
    • image: grufnik about the author Sidneyeve Matrix, PhD. Queen's National Scholar, Media. Queen's University Online: MatrixMediaFX.com + SidneyeveMatrix.com This
research
was
funded
by: Thank
you
to
Dr.
Yolande
Chan
and
to
Alexandra
Macgregor
for
 research
assistance.
 Contents
of
presentation
including
images
have
Creative
 Commons
Attribution‐Noncommercial‐Share
Alike
3.0
Licenses.