image credit:
willemaster on flickr
FILM240
Media & Pop Culture

advertising vs.
PR
image credit: Toni Blay on flickr

IMC
integrated marketing
& communications
image credit: Krug6 on flickr

history: PR circa 1800s

history: PR circa 1900s

modern PR practice
publics internal + external
image credit: // solidether on flickr

image credit: Netream on flickr
context & content

WOM
image credit:
Justin J Rumao on flickr

image credit: T-FIZ on flickr
media
relations

SMT
satellite
media tour

reporter-ready
media kit
photos
backgrounders
fact sheet
pull-quotes
charts/stats
story ideas
expert source list

online media room

digital asset
optimization
image credit: totalAldo on flickr

Corporate
Social
Responsibility

pseudo events

guerilla
marketing

public or community
service announcements

Digital communications
online
PR
image credit:
Nesster on flickr

image credit: Breno Peck on flickr
70%
e-consumers
trust P2P
WOW
on brands

" Companies can no longer
hide behind the veneer of a
shiny branding campaign,
because customers are one
Google search away from
"
the truth.

PR and social media
image credit: lyzadanger on flickr

WOW
20%
tweets are about
BRANDS
image credit: limowreck666 on flickr

crisis management

image credit: law_keven on flickr
PR as barrier

dark site

#fail

“radical trust experiment”
the skittles FX

image credit: ashpit on flickr
Media & Pop Culture
FILM240 @ Queen's University
sidney eve matrix 2009-10
contents of presentation protected under Non-commercial Creative Commons License