image credit:
kwerfeldein on flickr
age 15 key literacy moment

image credit:
yohann.aberkane on flickr
new reading modes

3x women
vs. men
pleasure
reading
image credit: moriza on flickr

image credit: Carlos Porto on flickr
book
love

book types

trade books
50% CDN sales

mass market paperback
20% CDN sales

blockbuster authors

“ I’m not trying to be taken
seriously by the East Coast
literary establishment. But I
am taken very seriously by
the bankers.
” Judith Krantz

$100M club
Michael Crichton
(25 techno thrillers)
Robin Cook
(27 medical thrillers)
Anne Rice
(27 vampire thrillers)
Ken Follett
(30 spy thrillers)

blockbuster authors:
career sales
John Grisham
$250 M
Stephen King
$350 M
Danielle Steel
$560 M
Agatha Christie
$4 B

Harlequin Enterprises

co-promotion

comics

image credit: TCM
Hitchhicker's
photostream on flickr
low cultural value
formula fiction

graphic
narratives
& manga

multimodal literacies

young adult books

instant books

celebrity books

professional books
textbooks
university presses

audiobooks
$ 330 M

image credit: BMeunier on flickr
epublishing
digitextuality

digital rights management
will interfere w/
pass-along readership

electronic
textbooks
image credit: Amin Tabrizi on flickr

image credit:
Amin Tabrizi on flickr
libraries for the
google generation

preservation
digitalization
image credit: darkmatter on flickr

book sales
image credit: tochis on flickr

bestseller lists

independent bookstores
image credit: MorBCN on flickr

image credit: bass_nroll on flickr
book chains

being spaces
image credit: Esteban Manchado on flickr

image credit:
brewbooks on flickr
independent &
used bookstores
20%
CDN book market

image credit: brewbooks on flickr
nontraditional
15%
CDN
book book
retailers market

annual book sales in Canada
image credit: Ben+Sam on flickr
1.5B
Source: Statistics Canada 2008

book clubs

book clubs

online book clubs
Text

Text
book club
social network

Oprah FX

“ The first weekend after I
heard, I considered turning it
down... I see this as my book,
my creation, and I didn't want
that logo of corporate
ownership on it.... I feel like I'm
solidly in the high art literary
tradition.
”

synergy:
books into film

image credit: moonpies for misfits on flickr
book trailers

Hollywoodization
books into film

Hollywoodization
books into film

400M books sold
5.5B global box office

hypercommercialization
subsidiary rights
Harry Potter
15B

chick lit to chick flicks
romantic comedies

comics &
graphic
novels to film

image credit:
AlinaK on flickr
sidney eve matrix 2009-10
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