image credit: Eric Ferguson
Week 4: Magazines
FILMPOP CULTURE
MEDIA &
240

magazines: evocative

magazines &
nationalism

90% magazines on
Canadian newsstands
foreign publications
75% + 15%
imported & split run

2008 CDN Newsstand
#1 People
Star
In Touch
Woman’s World
Cosmopolitan
US Weekly
National Enquirer
Life&Style
Hello
OK Magazine

cultural
protectionism

general interest titles

general interest

pass-along readership
special issues

death of the
monoculture

niche
is the new mass
image credit: Joe Torn on flickr

Walmart sells
25% of all magazines

bricks versus clicks

media
convergence
print
to digital
image credit:
Iain Browne
on flickr

digital
newsstand

branded magazine apps

companion websites

online only
magazines

web videos
making-of &
behind-the-scenes

image credit: miskan on flickr
magazine genres

men

maxim #1
men’s “lifestyle”
category

sexual
literacies

women

teen & ‘tween titles

70%
teens
read
mags
source: Deloitte study of teen media habits 2008

photoshop
controversies
should we affix
disclaimers and
health warnings to
digitally modified
images?

aspirational
maturity

sexualization

newsmagazines
current events

muckrakers
investigative
journalism
image credit: sskennel on flickr

newsmagazines &
photojournalism

tabloid currency:
voyeurism, curiosity, scandal

regional magazines
split-run and
demographic editions

sponsored
magazines

point-of-purchase titles

the cover: key advert

celebrity covers
upscale emulation

glance theory
visually arresting images

editorials
image credit: 500CPM on flickr

advertorials

image credit:
Paul Worthington
on flickr
complimentary
copy

image credit: Jessie Romaneix on flickr
magazines are
lifestyle
media

indi-filiation
unique yet fitting in
image credit: Orin Zebest on flickr

magazines
transmit
lifestyle models
cultural capital

image credit: niki*k on flickr
Media & Pop Culture
FILM240 @ Queen's University
sidney eve matrix film240x@gmail.com
contents of presentation protected under Non-commercial Creative Commons License