Digital Marketing: Inspiration for Nonprofits

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Sample slides from a keynote presentation for Stephen Thomas / Digital Leap 2014 in Toronto

Sample slides from a keynote presentation for Stephen Thomas / Digital Leap 2014 in Toronto

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  • 1. ExecutingGreatDigital MarketingIdeas: apresentationbySidneyeveMatrix someideasfornonprofits FromInspirationtoAction
  • 2. 1yourmandate 2yourcommunity yourcreativity to guide and drive ideation & execution evocative visual stories that resonate fornonprofits,adigitalmarketingstrategy thatfits. 3 innovation partners with a personal investment
  • 3. part1.yourmandateto guide and drive ideation & execution focus on
  • 4. ForgetTheMissionStatement. What'sYourMissionQuestion? WHAT MATTERS MORE THAN MONEY? WHAT DOES THE WORLD NEED MOST THAT WE ARE UNIQUELY ABLE TO PROVIDE? WHY ARE WE HERE IN THE FIRST PLACE? ~WarrenBerger
  • 5. captureyourideas besuretodevelopasystemto whenreflectingonyourmandate
  • 6. trytrackingyourgreatideasusing swipefilesheadlines FAQs inspiringphotos quotes news comments statusupdates♦ ♦ ♦ ♦ ♦♦
  • 7. seeit,saveit. swipefiles visualbookmarkingwith afreetool orgopaperless
  • 8. connectthedots toarriveatnew possibilitiesand freshdirections askingdifferent andevenbetter questions ? ? ! ! betweenideas thenextstepisto
  • 9. Creativityis combinational. ~MariaPopova Because
  • 10. makinglinks betweenseeminglyunrelatedideas i! " f#e$ too% fo# min&ma'ping
  • 11. part2.community as innovation partners with a personal investment in your success focus on your
  • 12. purposeful interactions diverse connections with Thanks Dyer & Christensen: The Innovator’s DNA arethecurrencyof innovation we know that
  • 13. pitchpitchpitchyourideasto ✓ volunteers ✓ donors ✓ boardmembers ✓ employees ✓ communitymembers ✓ influencers ✓ family&friends ✓ colleagues ✓ randomstrangers
  • 14. hostacollaboratory collaborationforinnovation structuredengagement
  • 15. ideaexchangewithstakeholders “ Foreachidea,findanowner.A teammemberwhobelievesinthe ideaandcanenvisionitspotential. ~MarlaGottschalk
  • 16. withthem Fallinlovewith theirproblems, notyour solutions.* notfor them innovate *Source:2014AndrewKing,Forbes
  • 17. listening practice genuine curiosity and close observation in order to develop empathy active engagein
  • 18. craftingmessagesintheaudience’sterms buildtrust~increasebuy-in andspotemergingtrends becauselisteningisaboutlearning,anditenables codeswitching
  • 19. seekingpersonalizedcustomizableexperiences fromeducationtocommercetosocialgood the"made-to-order"generation soforexampleyoumaylearnmoreaboutGenY’sexpectations... Source:2013"UndercoverWithCollegeStudents"studybyChegg
  • 20. self-presentation via a “giving footprint” = a sense of belongingness h c andhowmuchtheyvaluepersonalizedopportunitiesforsocialgiving...
  • 21. part3.creativecontent designing evocative visual stories that resonate focus on
  • 22. startwithwhatyouhaveonhand... auditexistinginformationassets reports essays slides photos articles blogposts statusupdates♦ ♦ ♦ ♦ ♦ ♦
  • 23. breakyourbigideas/projectsintobite-sized, mobile-optimized+social-readypieces morselizinginformationenablesinfosnacking thenthinkabout
  • 24. photos forexample,usingmore
  • 25. Wetellnon-profits allthetime:photos areeverything. “ ~LibbyLeffler, Facebook'sstrategic partnershipsmanager
  • 26. coherentvisualnarratives
  • 27. vividcolorand large enough toinstantlyresonate Greatvisuals:presentabrandpersonality
  • 28. Ashumans,weare helplessstoryjunkies. photostories “ ~MicheleWeldon, PsychologyDept. NorthwesternUniversity “
  • 29. using visual content to create conversations
  • 30. pinterest-ready yourkeymessagepoints
  • 31. messagebrevity: storytellinginsnippets
  • 32. here’safreetooltocreate pinsandphoto-quotes
  • 33. infographics easytounderstand consumeandshare
  • 34. herearesomefreetoolsto createinfographics
  • 35. thinklikeapublisher whitepapers brochures reports free&downloadable
  • 36. 5-15pagelength suitsbusypeople turnyourPDFinto adigitalflipbook:
  • 37. whitepapertemplates designinspiration: (notfree,butnotsuperspendyeither)
  • 38. 1yourideas 2community creativecontent to guide and drive ideation & execution evocative visual stories that resonate adigitalmarketingstrategy thatfits. 3 innovation partners with a personal investment wrappingup...
  • 39. Thank you © All Rights Reserved Sidneyeve Matrix 2014 on Twitter: @sidneyeve