Crowdsourcing &
Generation C(ontent)
Sidney Eve Matrix, Queen’s University

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\"crowdsourcing\" introduced in 2006 in

“ “
The application of Open
Source principles to fields
outside of software.
Jeff Howe

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of course the crowd doesn't include everyone
digital divides

digital citizenship & exclusivity
plugged-in vs. unplugged
the the

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TL Davis Photography on flickr
crowdsourcing depends on & enables
digital citizenship

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Generation C(ontent)

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Web 2.0 is about
architectures of participation
collaboration & communication

active digital citizenship &
modes of participation:

on socnets
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connected to
branding 2.0
word of mouth
microinteractions
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social media marketing
fanning & friending brands
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urtica on flickr
frenemies!
sometimes social media marketing &
crowdsourcing bites back

Chevy Tahoe
crowdcasting
the 30-second spot
via mashup media
2006

brand backlash
misfit content
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campaign
hijacking

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“Motrin Makes Moms Mad”
Johnson & Johnson
meets the Mommie Bloggers

“radical trust experiment”
the skittles FX
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#fail

crowdsourcing
is about
Image credit:
Frederic della Faille
on flickr

peer production &
the wisdom of crowds
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value of individualism
egalitarian principles

diversity = innovation
multiplicities of perspective

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contact: @sidneyeve on twitter sidney.eve.matrix at gmail.com