Crowdsourcing & Generation C(ontent)

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

  • + ldiinariz Rob Crawford 5 months ago
    Excellent topic with clear examples, thanks Sidney!
Post a comment
Embed Video
Edit your comment Cancel

11 Favorites

Crowdsourcing & Generation C(ontent) - Presentation Transcript

  1. Crowdsourcing & Generation C(ontent) Sidney Eve Matrix, Queen’s University
  2. Image credit: deVos on flickr \"crowdsourcing\" introduced in 2006 in
  3. “ “ The application of Open Source principles to fields outside of software. Jeff Howe
  4. Image credit: jmsmytaste on flickr of course the crowd doesn't include everyone digital divides
  5. digital citizenship & exclusivity plugged-in vs. unplugged the the
  6. Image credit: TL Davis Photography on flickr crowdsourcing depends on & enables digital citizenship
  7. Image credit: on flickr Generation C(ontent)
  8. Image credit: Bert Kommerij on flickr Web 2.0 is about architectures of participation collaboration & communication
  9. active digital citizenship & modes of participation:
  10. on socnets Image credit: LOGO2.0 by Stabilo Boss on flickr
  11. connected to branding 2.0 word of mouth microinteractions Image credit: Gossip cats! by fofurasfelinas on flickr
  12. social media marketing fanning & friending brands Image credit: monkeyc.net on flickr
  13. Image credit: urtica on flickr frenemies! sometimes social media marketing & crowdsourcing bites back
  14. Chevy Tahoe crowdcasting the 30-second spot via mashup media 2006
  15. brand backlash misfit content Image credit: *n3wjack's world in pixels on flickr
  16. campaign hijacking
  17. Image credit: fragglerawker_03 on flickr “Motrin Makes Moms Mad” Johnson & Johnson meets the Mommie Bloggers
  18. “radical trust experiment” the skittles FX Image credit: Special on flickr
  19. #fail
  20. crowdsourcing is about Image credit: Frederic della Faille on flickr
  21. peer production & the wisdom of crowds Image credit: mallix on flickr
  22. value of individualism egalitarian principles
  23. diversity = innovation multiplicities of perspective
  24. Image credit: Bjørn Giesenbauer on flickr Contents of presentation, including images, protected under Noncommercial Creative Commons License. contact: @sidneyeve on twitter sidney.eve.matrix at gmail.com

+ SidneyEve MatrixSidneyEve Matrix, 5 months ago

custom

616 views, 11 favs, 0 embeds more stats

social media marketing

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 616
    • 616 on SlideShare
    • 0 from embeds
  • Comments 1
  • Favorites 11
  • Downloads 0
Most viewed embeds

more

All embeds

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories