Crowdsourcing & Generation C(ontent)

Crowdsourcing & Generation C(ontent) Sidney Eve Matrix, Queen’s University

Image credit: deVos on flickr quot;crowdsourcingquot; introduced in 2006 in

“ “ The application of Open Source principles to fields outside of software. Jeff Howe

Image credit: jmsmytaste on flickr of course the crowd doesn't include everyone digital divides

digital citizenship & exclusivity plugged-in vs. unplugged the the

Image credit: TL Davis Photography on flickr crowdsourcing depends on & enables digital citizenship

Image credit: on flickr Generation C(ontent)

Image credit: Bert Kommerij on flickr Web 2.0 is about architectures of participation collaboration & communication

active digital citizenship & modes of participation:

on socnets Image credit: LOGO2.0 by Stabilo Boss on flickr

connected to branding 2.0 word of mouth microinteractions Image credit: Gossip cats! by fofurasfelinas on flickr

social media marketing fanning & friending brands Image credit: monkeyc.net on flickr

Image credit: urtica on flickr frenemies! sometimes social media marketing & crowdsourcing bites back

Chevy Tahoe crowdcasting the 30-second spot via mashup media 2006

brand backlash misfit content Image credit: *n3wjack's world in pixels on flickr

campaign hijacking

Image credit: fragglerawker_03 on flickr “Motrin Makes Moms Mad” Johnson & Johnson meets the Mommie Bloggers

“radical trust experiment” the skittles FX Image credit: Special on flickr

crowdsourcing is about Image credit: Frederic della Faille on flickr

peer production & the wisdom of crowds Image credit: mallix on flickr

value of individualism egalitarian principles

diversity = innovation multiplicities of perspective

Image credit: Bjørn Giesenbauer on flickr Contents of presentation, including images, protected under Noncommercial Creative Commons License. contact: @sidneyeve on twitter sidney.eve.matrix at gmail.com

http://sidneyevematrix.com	13
http://www.slideshare.net	12

Crowdsourcing & Generation C(ontent)

by Sidneyeve Matrix on May 31, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 25

Statistics

Crowdsourcing & Generation C(ontent) — Presentation Transcript