How to Use Social Media for Academic Branding

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Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

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How to Use Social Media for Academic Branding

  1. AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix
  2. Wedon’tgetafirstchanceto makeafirstimpression. intheageofthesocialweb
  3. digitalfootprint bydefault many educatorshavea
  4. noteveryone’sdepartmenthomepageis anoptimizede-portfolio(likethisoneis) •PDFCV•keywords •speaker’sprofile •researchabstracts •newsmentions •socialproof value-added elements:
  5. newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMeskó authorofSocialMediainClinicalPractice “ “ intheageofsocialmedia
  6. yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate
  7. facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today
  8. insignificant◘frivolous◘egocentric◘narcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK “personalbranding” oftengetsabadrap thatpercentagemightbehigherexcept
  9. underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity
  10. adiscoverability dilemma thisresultsin
  11. missedopportunities forcollaboration whichmeans &datasharing &speakinginvites
  12. Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir
  13. biggestbarriertotechadoption?time Source:InternetandHigherEducation,“Facultyinstructionalattitudes” 2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity
  14. anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact
  15. weneedastrategic approachto professional online publishing & networking formaximumROIin timeonline
  16. Your profile. Publishing. Your PLN. 3stepstrategy: whattodo?trythis
  17. improveyour personalSEO
  18. Getyour Google+ insteadofsending searcherstoFacebook...
  19. landingpage designapersonal yourinternethomebase forbetterSEO
  20. yourname.com buyyourdomains (allofthem)
  21. blogging “alivingresume” considertakingup
  22. Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport
  23. freeplatform greatthemes SEO-ready
  24. freeplatform greatthemes opensource
  25. instead of a full website... aminimalistnameplatesite
  26. 2extraideasfordigitalassets yourlandingpage ! oh,andhere’s to addto
  27. speaker’s page helpeventplanners findyouonline 1
  28. testimonials bio sampletalks anatomyofa speaker’spage headshot
  29. addCV,slides,video, tweets,sampletalks freeonline speaker’spage !
  30. designtemplatesstartat$5
  31. conducta personalcontent audit nextstep:
  32. experiment with yourwork,optimizedfortheweb social publishing
  33. image: Shereen M from flickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics
  34. yourwork intomobile-optimized social-readyinfosnacks ! morselizing
  35. convertthis... tovisuallycommunicatemorselsofyourwork soforexample,
  36. tothis(thesispostcardsdesignedbymystudents)
  37. afreetooltomakedigitalpostcards:
  38. convertthis... findthestoriesinyourresearchdata,and
  39. tothis
  40. visual storytelling with research narratives
  41. avisual research article openingup datasets
  42. design tools free infographic
  43. extendthelife&reachofyourpresentation publishyourslides
  44. iPad-ready freeslidedesigntoolinthecloud
  45. easytoread todownload toshare toembed research posters
  46. researchposters
  47. Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile.
  48. personallearning network expandyour actionstep: &increaseROIinsocialmedia
  49. #1sitefor academic professional networking
  50. 3upgrades foryourlinkedin profile ! oh,andhere’s
  51. Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmembers’postsand givegoodadvice.Thenit won’tbeawkwardtosend requeststoconnect--they’ll rememberyou. groups ” ” ~YasheakaOakleyPRPro 3howaboutthose
  52. “Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships.” ~SoumitraDutta
  53. Ishareover20 otherbloggers contentonTwitter everyday. reciprocity
  54. roundup
  55. reciprocity Step1.createroundup.Step2:
  56. PLN a great makes all the difference

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