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How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
How to Use Social Media for Academic Branding
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How to Use Social Media for Academic Branding

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Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

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  • 1. AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix
  • 2. Wedon’tgetafirstchanceto makeafirstimpression. intheageofthesocialweb
  • 3. digitalfootprint bydefault many educatorshavea
  • 4. noteveryone’sdepartmenthomepageis anoptimizede-portfolio(likethisoneis) •PDFCV•keywords •speaker’sprofile •researchabstracts •newsmentions •socialproof value-added elements:
  • 5. newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMeskó authorofSocialMediainClinicalPractice “ “ intheageofsocialmedia
  • 6. yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate
  • 7. facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today
  • 8. insignificant◘frivolous◘egocentric◘narcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK “personalbranding” oftengetsabadrap thatpercentagemightbehigherexcept
  • 9. underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity
  • 10. adiscoverability dilemma thisresultsin
  • 11. missedopportunities forcollaboration whichmeans &datasharing &speakinginvites
  • 12. Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir
  • 13. biggestbarriertotechadoption?time Source:InternetandHigherEducation,“Facultyinstructionalattitudes” 2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity
  • 14. anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact
  • 15. weneedastrategic approachto professional online publishing & networking formaximumROIin timeonline
  • 16. Your profile. Publishing. Your PLN. 3stepstrategy: whattodo?trythis
  • 17. improveyour personalSEO
  • 18. Getyour Google+ insteadofsending searcherstoFacebook...
  • 19. landingpage designapersonal yourinternethomebase forbetterSEO
  • 20. yourname.com buyyourdomains (allofthem)
  • 21. blogging “alivingresume” considertakingup
  • 22. Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport
  • 23. freeplatform greatthemes SEO-ready
  • 24. freeplatform greatthemes opensource
  • 25. instead of a full website... aminimalistnameplatesite
  • 26. 2extraideasfordigitalassets yourlandingpage ! oh,andhere’s to addto
  • 27. speaker’s page helpeventplanners findyouonline 1
  • 28. testimonials bio sampletalks anatomyofa speaker’spage headshot
  • 29. addCV,slides,video, tweets,sampletalks freeonline speaker’spage !
  • 30. designtemplatesstartat$5
  • 31. conducta personalcontent audit nextstep:
  • 32. experiment with yourwork,optimizedfortheweb social publishing
  • 33. image: Shereen M from flickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics
  • 34. yourwork intomobile-optimized social-readyinfosnacks ! morselizing
  • 35. convertthis... tovisuallycommunicatemorselsofyourwork soforexample,
  • 36. tothis(thesispostcardsdesignedbymystudents)
  • 37. afreetooltomakedigitalpostcards:
  • 38. convertthis... findthestoriesinyourresearchdata,and
  • 39. tothis
  • 40. visual storytelling with research narratives
  • 41. avisual research article openingup datasets
  • 42. design tools free infographic
  • 43. extendthelife&reachofyourpresentation publishyourslides
  • 44. iPad-ready freeslidedesigntoolinthecloud
  • 45. easytoread todownload toshare toembed research posters
  • 46. researchposters
  • 47. Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile.
  • 48. personallearning network expandyour actionstep: &increaseROIinsocialmedia
  • 49. #1sitefor academic professional networking
  • 50. 3upgrades foryourlinkedin profile ! oh,andhere’s
  • 51. Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmembers’postsand givegoodadvice.Thenit won’tbeawkwardtosend requeststoconnect--they’ll rememberyou. groups ” ” ~YasheakaOakleyPRPro 3howaboutthose
  • 52. “Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships.” ~SoumitraDutta
  • 53. Ishareover20 otherbloggers contentonTwitter everyday. reciprocity
  • 54. roundup
  • 55. reciprocity Step1.createroundup.Step2:
  • 56. PLN a great makes all the difference

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