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COMMUNICATION OUTLOOK 2013
Increasing Brand Equity
Effective Communication
2013 - 2016
Objective
1.Increasing Brand Equity
2.Global Presence and recognition
3.Government & Industry Relations
4.Social Responsib...
Communication Usage
Communication Process
Basic Information Input Message Output Message
Interaction :
Social Media,
Broadcast
Message, Media
...
General Perception
Key Message Direction
Key Message Direction 2013 :
“HDIF support the integration
education system throu...
2005/ 2007 –
Foundation
Year
2007/ 2010 –
Communication
Campaign Year
2010/ 2012 –
Brand Strategy
“I love of
HDIF”
Consume...
Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals
Growing Stage
2013 - 2016
Growing Stage
2013 - 2016...
Key Message Direction
HELPING CHILDREN WITH LOVE
HDIF support the integration education system through build a school,
spo...
Message Direction
10
• Campaign Theme: Global Employability & Entrepreneur
Campaign Theme : HELPING CHILDREN WITH LOVE
BRE...
Framework
Strategy &
Execution
HELPING CHILDREN WITH LOVEHELPING CHILDREN WITH LOVE
- Good Corporate Image
- Good Governan...
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HDI Foundation Communication Outlook 2013

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Strategic communication point of view 2013

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Transcript of "HDI Foundation Communication Outlook 2013"

  1. 1. COMMUNICATION OUTLOOK 2013
  2. 2. Increasing Brand Equity Effective Communication 2013 - 2016
  3. 3. Objective 1.Increasing Brand Equity 2.Global Presence and recognition 3.Government & Industry Relations 4.Social Responsibility 5.Sustainable Development
  4. 4. Communication Usage
  5. 5. Communication Process Basic Information Input Message Output Message Interaction : Social Media, Broadcast Message, Media Relation 2 ways Communication platform Feed back : public awareness
  6. 6. General Perception Key Message Direction Key Message Direction 2013 : “HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement” HDIF is Mind
  7. 7. 2005/ 2007 – Foundation Year 2007/ 2010 – Communication Campaign Year 2010/ 2012 – Brand Strategy “I love of HDIF” Consumers Development Corporate Identity System Development Integrated Communication Enrichment Social Media Platform Enhancing Media Relation Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals DescriptorsDescriptors Foundation Stage 2005- 2012 Foundation Stage 2005- 2012 Growing Stage 2013 - 2016 Growing Stage 2013 - 2016 Winning Stage 2017 - 2022 Winning Stage 2017 - 2022 “I know of HDIF” “I heard of HDIF” “HDIF is mind” “ We Are HDIF” Global Brand Campaign : HELPING CHILDREN WITH LOVE Global Brand Campaign : HDIF Go Global! Organization Marketing Value “Quantity Driven” “Quality Driven” “Emotion Driven” Product Regional InternationalProduct & Service Brand Local Organization Regional Organization Global Organization Communication Strategy Development Basic Corporate Identity Development Communication Tools HDIF Vision & Mission
  8. 8. Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals Growing Stage 2013 - 2016 Growing Stage 2013 - 2016 Winning Stage 2017 - 2022 Winning Stage 2017 - 2022 “HDIF is mind” Regional Regional Organization Communication Phase 2013-2016 1. Development Corporate Identity System 2. Development Integrated Communication 3. Enrichment Social Media Platform 4. Enhancing Media Relation
  9. 9. Key Message Direction HELPING CHILDREN WITH LOVE HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement HDIF’s goal is to break this cycle of poverty
  10. 10. Message Direction 10 • Campaign Theme: Global Employability & Entrepreneur Campaign Theme : HELPING CHILDREN WITH LOVE BREAK THE CYCLE OF POVERTY Communication PhasesInitiatives
  11. 11. Framework Strategy & Execution HELPING CHILDREN WITH LOVEHELPING CHILDREN WITH LOVE - Good Corporate Image - Good Governance -To shape and maintain HDIF reputation as a foundation that focus on sustainable development Foundation Branding Sustainable Development • Targeting projects close to core business and strategy • Build reputation through good social programs 5 • Enabling effective, and coordinated Media relations Measurement Goals Massage Effective Communication Government & Industry Relation • Local Government • Ministries • Embassies • NGO • Corporations • Strategic liaising with key stakeholder in a coordinated effort. • Proactively promoting good external and internal image. • Communicating brand values assertively and strategically. World Class Organization • Increase Corporate Awareness – National/Internatio nal • Partnership program • Build relation ship with media • Build reputation through internal media • Awarding and recognition in civil society • Increasing Brand Equity • # Global Presence and recognition • # Government & Industry Relations • #Sustainable Development • Enhancing Social Programs
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