HDI Foundation Communication Outlook 2013
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HDI Foundation Communication Outlook 2013

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Strategic communication point of view 2013

Strategic communication point of view 2013

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    HDI Foundation Communication Outlook 2013 HDI Foundation Communication Outlook 2013 Presentation Transcript

    • COMMUNICATION OUTLOOK 2013
    • Increasing Brand Equity Effective Communication 2013 - 2016
    • Objective 1.Increasing Brand Equity 2.Global Presence and recognition 3.Government & Industry Relations 4.Social Responsibility 5.Sustainable Development
    • Communication Usage
    • Communication Process Basic Information Input Message Output Message Interaction : Social Media, Broadcast Message, Media Relation 2 ways Communication platform Feed back : public awareness
    • General Perception Key Message Direction Key Message Direction 2013 : “HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement” HDIF is Mind
    • 2005/ 2007 – Foundation Year 2007/ 2010 – Communication Campaign Year 2010/ 2012 – Brand Strategy “I love of HDIF” Consumers Development Corporate Identity System Development Integrated Communication Enrichment Social Media Platform Enhancing Media Relation Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals DescriptorsDescriptors Foundation Stage 2005- 2012 Foundation Stage 2005- 2012 Growing Stage 2013 - 2016 Growing Stage 2013 - 2016 Winning Stage 2017 - 2022 Winning Stage 2017 - 2022 “I know of HDIF” “I heard of HDIF” “HDIF is mind” “ We Are HDIF” Global Brand Campaign : HELPING CHILDREN WITH LOVE Global Brand Campaign : HDIF Go Global! Organization Marketing Value “Quantity Driven” “Quality Driven” “Emotion Driven” Product Regional InternationalProduct & Service Brand Local Organization Regional Organization Global Organization Communication Strategy Development Basic Corporate Identity Development Communication Tools HDIF Vision & Mission
    • Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals Growing Stage 2013 - 2016 Growing Stage 2013 - 2016 Winning Stage 2017 - 2022 Winning Stage 2017 - 2022 “HDIF is mind” Regional Regional Organization Communication Phase 2013-2016 1. Development Corporate Identity System 2. Development Integrated Communication 3. Enrichment Social Media Platform 4. Enhancing Media Relation
    • Key Message Direction HELPING CHILDREN WITH LOVE HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement HDIF’s goal is to break this cycle of poverty
    • Message Direction 10 • Campaign Theme: Global Employability & Entrepreneur Campaign Theme : HELPING CHILDREN WITH LOVE BREAK THE CYCLE OF POVERTY Communication PhasesInitiatives
    • Framework Strategy & Execution HELPING CHILDREN WITH LOVEHELPING CHILDREN WITH LOVE - Good Corporate Image - Good Governance -To shape and maintain HDIF reputation as a foundation that focus on sustainable development Foundation Branding Sustainable Development • Targeting projects close to core business and strategy • Build reputation through good social programs 5 • Enabling effective, and coordinated Media relations Measurement Goals Massage Effective Communication Government & Industry Relation • Local Government • Ministries • Embassies • NGO • Corporations • Strategic liaising with key stakeholder in a coordinated effort. • Proactively promoting good external and internal image. • Communicating brand values assertively and strategically. World Class Organization • Increase Corporate Awareness – National/Internatio nal • Partnership program • Build relation ship with media • Build reputation through internal media • Awarding and recognition in civil society • Increasing Brand Equity • # Global Presence and recognition • # Government & Industry Relations • #Sustainable Development • Enhancing Social Programs