Executive Summary| Ground Breaking• BINA NUSANTARA has emerged as a respected and well-known education institution in Indonesia. Every single step it takes is a part of continual improvements and achievements. Future belongs to those who are eager to learn. BINA NUSANTARA provides high quality education programs as a ladder to reach your bright future.• BINA NUSANTARA as a well-known education institution in Indonesia has a vision to become A World-class Knowledge Institution. Therefore the Ground Breaking of BINUS University – Alam Sutera Campus become a motivation to deliver international recognition and to achieve BINUS 20/20 Vision and Mission.
Objective | Ground Breaking• Increase awareness of BINUS University as the largest School of Design in South East Asia• Acknowledgement of a supreme green environment• Creating a ‘Landmark of Education’ in Tangerang• Enhancing certain parties and communities in Tangerang and surroundings• Provide a safe and harmony education environment for future students• Becoming a stepping stone of education movement
BECOMING A GREEN CAMPUS LANDMARK OF WITH 7HSOUTH TANGERANG ENVIRONMENTCENTER OF SOD OF BINUS IS GROWING BSM TOWARDS 20/20
Phases | Activities in PeriodsOctober 2012 >> December 12/12/12 January 2013 >>PRA EVENT EVENT POST EVENT PROMOTION GROUND AFTER EVENT PUBLICATION BREAKING PUBLICATION ROADSHOW EXHIBITION PARTNERSHIP CAMPUS 2 CAMPUS PRESS CONFERENCE
BASIC THEME | Ground Breaking Tree of Life Continuous Growth and Enhancing New Opportunities
THEME Correlation | Ground BreakingThe concept of Tree of Life has been used in different fields such as religion,science, mythology, philosophy, etc. Meaning associated with the concept ofTree of Life differs in different contexts. In different mythologies, theologiesand philosophies across the world, it is used as a motif. The concept of Treeof Life is also used in reference to evolution and growth.For thirty years, BINA NUSANTARA has dedicated innumerable positivecontributions to Indonesia. Numerous BINA NUSANTARA’s students, knownas BINUSIANS, have proven their ability in becoming the best in their chosenfield, winning awards and competitions in national and international level.Hard work, dedication, and tireless efforts of not only students, but alsolecturers and staffs have led BINA NUSANTARA towards its grandness today.BINA NUSANTARA is still on his Journey of Life and still evolving andgrowing towards BINUS 20/20 – World Class Knowledge Institution.
THEME Philosophy | Tree of Life CORPORATE CULTURECORPORATEVALUES VISION – MISSION BINUS 20/20 PEOPLE. INNOVATION. EXCELLENCE
GENERAL OVERVIEW Date : December 12, 2012 Time : 10 – 12 am Place : Alam Sutera Campus GENERAL Rundown : •Opening •Building Progress Presentation •Opening Speech by DIKTI •Ceremonial : Golden Shovel •3D Virtual Video of Campus •Traditional Performance •Lunch •MOU Signing
GENERAL CONCEPT | Ground BreakingSymbolic – Golden Shovel MOU signing Student Performance Speech by DIKTI Banten Culinary 6 Religion Prays
GENERAL CONCEPT | Exhibition MallBINUS VALUES: a journey in education the nation
Venue Tent | CeremonialCeremonial Tent : 10 m x 30 m
Venue Decoration | Ceremonial Tree of Life Hello MoodsPlaced in center of Venue Green – Orange
TIME LINE| Ground Breaking 1 – 15 November (2 weeks) 12/12/12 1– 10th of Dec (2 weeks)1 Month (October)
EVENT COST | Ground BreakingDescription Status CostPromotion and Printed 15.2 KCommunicationRegistration Usherette & 2.62 K WardrobeEvent Production Sound System, 72 K Tents, Stage, chairs red Carpet etcLunch Banten Cullinary IDR 22.7 KEntertainment Rampak Bedug IDR 7.67 KSymbolic Golden Shovel + IDR 9 KCeremonial memorial stone Total IDR 132.5 K
MEDIA INVITEES | Ground Breaking• KOMPAS • MAJALAH GATRA• MEDIA INDONESIA • DETIK.COM• KORAN TEMPO • KOMPAS.COM• HARIAN SINDO • VIVANEWS.COM• BISNIS INDONESIA • OKEZONE.COM• THE JAKARTA POST • METRO TV• SUARA PEMBARUAN • TV ONE• REPUBLIKA • SCTV• KORAN JAKARTA • RCTI• MAJALAH TEMPO • JAK TV• DELTA FM • KBR 68Ha• SMART FM • RADIO CAKRAWALA• TRIJAYA FM • D FM BINUS VALUES: a journey in education the nation