facebook overview

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facebook overview

  1. 1. social networking site
  2. 2. Some facts1. Facebook has over 500 million active users. With more than 55 million statusupdates each day.2. More than 2.5 billion pictures are uploaded to Facebook each month.3. The average Facebook user has 130 friends and sends eight friend requests permonth.4. A recent survey of 500 top colleges found that 10% of admissions officersacknowledged looking at social networking sites such as Facebook to evaluateapplicants. 38% of admissions officers said that what they saw negatively affected theapplicants.5. Facebook is not only beating MySpace traffic, but it is also the second-ranked siteoverall in the U.S. behind Google.6. If Facebook were a country, it would be the 3rd-largest country in the world, afterChina, India.
  3. 3. 7. There are more than 800,000 developers building applications for Facebook.8. Farmville boasts more than 60 million players on Facebook. Zynga—the maker ofFarmville, Mafia Wars, and other Facebook games—boasts an annual revenue of morethan $200 million.
  4. 4. Description• Facebook is one of the largest websites in the world, with more than 500 million monthly users• Since September 2006, anyone over the age of 13 with a valid e- mail address can join Facebook.• The websites membership was initially limited by the founders to Harvard students.• A January 2009, a Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. Entertainment Weekly put it on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?" Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors.
  5. 5. HistoryFacebook was founded by Mark Zuckerberg with his college roommates andfellow computer science students Eduardo Saverin, Dustin Moskovitz and ChrisHughesInitialy named as Facemash were student photo are rated.On October 24, 2007, Microsoft announced that it had purchased a 1.6% shareof Facebook for $240 million, giving Facebook a total implied value of around$15 billion.Traffic to Facebook has increased steadily since 2009. More people visitedFacebook than Google.com for the week ending March 13, 2010.Facebook has also become the top social network across eight individual marketsin the region, Philippines, Australia, Indonesia, Malaysia, Singapore, NewZealand, Hong Kong and Vietnam, while other brands commanded the toppositions in certain markets, including Google-owned Orkut in India, Mixi.jp inJapan, CyWorld in South Korea and Yahoo!’s Wretch.cc in Taiwan.
  6. 6. companyMost of Facebooks revenues comes from advertising. Microsoft is Facebooksexclusive partner for serving banner advertising, and as such Facebook onlyserves advertisements that exist in Microsofts advertisement inventory.According to comScore, an internet marketing research company, Facebook collects asmuch data from its visitors as Google and Microsoft.Facebook generally has a lower clickthrough rate (CTR) for advertisementsthan most major websites.
  7. 7. Political Impact Facebooks role in the American political process was demonstrated in January 2008, when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates. Facebook users took part in debate groups organized around specific topics, register to vote, and message questions. Over 1,000,000 people installed the Facebook application US politics in order to take part, and the application measured users responses to specific comments made by the debating candidates. In February 2008, a Facebook group called "One Million Voices Against FARC" organized an event that saw hundreds of thousands of Colombians march in protest against the Revolutionary Armed Forces of Colombia.
  8. 8. Behind Facebooks success• The exceptional popularity of this social networking site (SNS) in tricky cyber terrain is evident from the fact that the number of its active users has crossed 500 million.• The imagination boggles: if Facebook were a country, it would be the third most populous in the world.• The key to understanding the success of Facebook is that it rode on what social media theorist Clay Shirky characterises as the ability of the Internet to transform the manner in which information is created, shared, and distributed.• The ease with which users can air their views and moods is an empowering attribute that prompts a global clientele to sign up.
  9. 9.  Over the past six years, it went from being a closed user-group to one that gradually opened up: to high school networks, corporate networks, and finally anyone on Earth with an Internet connection. At its most basic level, it reflects the success of an idea that forced society to sit up and take notice. Facebooks effectiveness is in its user-friendly approach behind which lies the application of cutting edge Internet technologies to serve a basic urge: the quest for information. It also ties in with contemporary knowledge society, marked by the ability of individuals quickly to create, package, and share content around the world. Facebooks success has its caveats, such as privacy concerns, which it is obliged to address regularly.
  10. 10. Facebook for Business: Opportunities and LimitationsWays Facebook Can Help Your Businessa) Facebook Pages — Facebook “Pages” (that’s with a capital “P”) were created to give businesses their own profile on Facebook.b) Groups — Groups on Facebook are similar to Pages, but are meant to be built around a group of people rather than an individual business or brand.c) Applications — Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook. Applications give you full power to say or promote anything you want about your business, and use the social tie-ins provided by Facebook to do this.
  11. 11. d. Advertising — Facebook has a powerful advertising engine that enables businesses to specifya specific demographic target, see how many people that demographic will hit, and advertise tothat demographic.e. Polls — Facebook Polls are great for marketers looking to get a quick answer about aparticular feature they’d like to implement, or just to find out information and opinions from aspecific demographic.f. Facebook Connect — just announced last week at F8, Facebook Connect enables your websiteto easily integrate with Facebook.
  12. 12. What Facebook Still Needs To Do• More Application Integration Points for Pages• More Pages Integration With the Rest of Facebook• Skinning and Customization on Pages• Better Access to Business Tools

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