This is the era of the new social professional. Marketers and communicators alike have a unique opportunity to be the change agents that spark transformation in their organizations and bridge us from just "doing" social media to truly becoming social businesses. From understanding the business case for social to being willing to get in the trenches and do the hard work, today's social professionals have an immense challenge in front of them...and an unprecedented opportunity.
This was the presentation given by Amber Naslund as a keynote at the Marketo Summit in San Francisco on April 12, 2013.
Clipping is a handy way to collect important slides you want to go back to later.