Five Attributes of
Activists involved, with their communities,
political movements, charities, etc.
Connected large social networks
Impact looked up to & trusted
Active minds multiple and diverse interests
Trendsetters early adopters (or leavers)
Size of Audience number of people an
individual has the ability to connect with
Independence influencer’s vested interest
Frequency number of influencing opportunities
Expertise influencer’s subject matter expertise
Persuasiveness the degree of consequence in
ignoring an influencer's advice
Thoroughness of role extent of influence
exerted across the decision lifecycle
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