Side Smirk - Google Glass for Market Research

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Side Smirk is utilizing Google Glass for innovative, groundbreaking research projects for our clients. See your brand right through your customer's eyes.

Side Smirk is utilizing Google Glass for innovative, groundbreaking research projects for our clients. See your brand right through your customer's eyes.

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  • 1. Google Glass for Research Side Smirk Research New York, NY www.sidesmirk.com 646.801.6646 We’ll let you in on a few secrets and you’ll be smirking too.™
  • 2. We have Google Glass and we’re using it for market research.
  • 3. Side Smirk is part of Google’s Glass Explorer program. We are privileged to own and use 1 of only 10,000 Glass currently in the market worldwide. Current Features: • Say “take a picture” to take a picture • Record what you see, hands free • Navigation right in front of you • Share what you see, live • Search for whatever is on your mind • Translate your voice • News alerts when you need them • Speak to send email and text • Strong, light and unique design Coming Soon: • Eye tracking • Emotion tracking
  • 4. Glass for Research: Uses • Shopper Insights – See your brand through your customer’s eyes by taking Glass into the grocery store, retail outlet, convenience store, etc. • Usability – Website, game, mobile phone and app testing (or any user interface/product). • Ethnographies – See how your customer interacts with your product at home or on- the-go. • Peer-to-Peer Interviews – Let peers interview each other!
  • 5. Glass for Research: in Action We just finished fielding a study for a major health and wellness retailer where we sent their customers into stores throughout NY and NJ to see the store experience through customer eyes. It’s remarkable to see what people said they would buy and what they ACTUALLY bought. It’s amazing to find out unobtrusively how customers navigated the store, signage they paid attention to and how their interactions with sales associates affected their shopping experiences.
  • 6. JOIN OUR BETA PROGRAM BY CONTACTING US TODAY Side Smirk LLC, New York, NY research@sidesmirk.com 646.370.5957 www.sidesmirk.com