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AH/ARESEARCHWe’ll let you in on a few secrets and you’ll be smirking too.
AH/A       AT HOME         AW           AY
AWAT HOME                                                              AY           What is AH/A Research                 ...
Among the Many Potential Uses…            CONSUMER  AUTO       GOODS &    TECHNOLOGY             SERVICES                 ...
AT HOME                    What AT HOME Looks Like              People are not brand loyal anymore. People move on to the ...
AT HOME                         What AT HOME Looks LikeFeatures Include:       Wide geographic reach       Better user e...
AW                                                                               AY                       What AWAY Looks ...
AW                                                                       AY     What AWAY Looks LikeEngaging          Smar...
RecruitingWhat is the most important part of market research? Asking the right people the  right questions. We help you fi...
What Recruiting Looks Like                                    Advantages:                                           Less ...
AH/A Tiered PricingApproach         N=    Cost     Deliverables                                • 	  	  Recruitment	  AH/A	...
Side Smirk LLC      New York, NYresearch@sidesmirk.com      646.370.5957  www.sidesmirk.com	  
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Side Smirk AH/A Research

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Transcript of "Side Smirk AH/A Research"

  1. 1. AH/ARESEARCHWe’ll let you in on a few secrets and you’ll be smirking too.
  2. 2. AH/A AT HOME AW AY
  3. 3. AWAT HOME AY What is AH/A Research 2 PROJECTS IN 1 1. Customer behavior at home 2. Customer behavior away FLEXIBLE & FAST   Use in a variety of industries/circumstances   Integrate our social media recruiting TIERED PRICING   What you see is what you get   No surprises or hidden costs
  4. 4. Among the Many Potential Uses… CONSUMER AUTO GOODS & TECHNOLOGY SERVICES FOOD & FINANCE HEALTHCARE BEVERAGE
  5. 5. AT HOME What AT HOME Looks Like People are not brand loyal anymore. People move on to the next big, shiny object at one mention by a Facebook friend or a Pinterest post. So what to do as someone who develops and markets products and services? Obtain direct input BEFORE going to market. Test at every step of development. Eliminate doubt and guessing. Come away with complete validation.Testing in the short-term will reap countless benefits and ROI in the long-term. You will come away with a clear and strategic plan. Methodologies We Use:   Online multi-day discussions and 1-1 interviews   Online focus groups   24hr quantitative survey
  6. 6. AT HOME What AT HOME Looks LikeFeatures Include:   Wide geographic reach   Better user experience   Qualitative and quantitative options (as well as combined in the same study)   Immediate in-depth transcripts and real- time data   Convenient for clients and participants   Ability to post all types of media for review   Video or text options available   Range of options available based on budget Discussion Boards Embed Quant Video Groups
  7. 7. AW AY What AWAY Looks Like Mobile research methodologies are relatively new and relativelyunknown. Which is surprising due to the fact that everyone seems to be talking about mobile. We’re going to be blunt here. No one has any patience for a website or app that doesn’t work on their phone. A situation where your user is trying to access something remotely is typically a situation with limited time. It just has to work. We utilize turnkey solutions for mobile research. You getimmediate feedback in the shape of heatmaps, clickstream analysis and real-time data/reporting. Methodologies We Use:   Mobile usability testing   Mobile qualitative studies   Mobile quantitative surveys
  8. 8. AW AY What AWAY Looks LikeEngaging Smart Features Include:   Real-time reporting & analysis   Use on any device   Customized branding & flexible design   Graphic and visual interface   Better user experience   Clickstream analysis   Heatmaps   Video playback   Lack of participant boredom & fatigue Con$nue   Con$nue  
  9. 9. RecruitingWhat is the most important part of market research? Asking the right people the right questions. We help you find these people in new, innovative and cost- effective ways. Our team includes people who pioneered the use of social media to find qualified and engaging respondents. No panels. No "professional" research participants. We recruit fresh respondents on a project basis. Our recruiting methods have several advantages: 50% less per respondent thantraditional methods, obtain a ready-to-participate sample within 48hrs, qualified people screened twice, use to find niche and “hard to reach” people.
  10. 10. What Recruiting Looks Like Advantages:   Less expensive than traditional methods - 50% less   Fast – as fast as 48hrs   Qualified – multi-step screening process   Niche and "hard to reach" are easy for us   Use with any of our research methods – online, offline, qualitative, quantitative Cycling Enthusiasts Baby Boomers in KC Online Grocery ShoppersOrganic Dog Food Purchasers Teens NOT on Facebook
  11. 11. AH/A Tiered PricingApproach N= Cost Deliverables •     Recruitment  AH/A  Small 25 $25,000 •     Incen,ves   •     Discussion  guide  for  at  home   •     Mobile  ques,onnaire/tasks  AH/A  Medium 40 $37,500 •     Programming  and  hos,ng  (online  and  mobile)   •     Modera,on   •     Transcripts   •     Developer  checklist  AH/A  Large 65 $50,000 •     Analysis  and  repor,ng
  12. 12. Side Smirk LLC New York, NYresearch@sidesmirk.com 646.370.5957 www.sidesmirk.com  
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