AWAT HOME AY What is AH/A Research 2 PROJECTS IN 1 1. Customer behavior at home 2. Customer behavior away FLEXIBLE & FAST Use in a variety of industries/circumstances Integrate our social media recruiting TIERED PRICING What you see is what you get No surprises or hidden costs
Among the Many Potential Uses… CONSUMER AUTO GOODS & TECHNOLOGY SERVICES FOOD & FINANCE HEALTHCARE BEVERAGE
AT HOME What AT HOME Looks Like People are not brand loyal anymore. People move on to the next big, shiny object at one mention by a Facebook friend or a Pinterest post. So what to do as someone who develops and markets products and services? Obtain direct input BEFORE going to market. Test at every step of development. Eliminate doubt and guessing. Come away with complete validation.Testing in the short-term will reap countless benefits and ROI in the long-term. You will come away with a clear and strategic plan. Methodologies We Use: Online multi-day discussions and 1-1 interviews Online focus groups 24hr quantitative survey
AT HOME What AT HOME Looks LikeFeatures Include: Wide geographic reach Better user experience Qualitative and quantitative options (as well as combined in the same study) Immediate in-depth transcripts and real- time data Convenient for clients and participants Ability to post all types of media for review Video or text options available Range of options available based on budget Discussion Boards Embed Quant Video Groups
AW AY What AWAY Looks Like Mobile research methodologies are relatively new and relativelyunknown. Which is surprising due to the fact that everyone seems to be talking about mobile. We’re going to be blunt here. No one has any patience for a website or app that doesn’t work on their phone. A situation where your user is trying to access something remotely is typically a situation with limited time. It just has to work. We utilize turnkey solutions for mobile research. You getimmediate feedback in the shape of heatmaps, clickstream analysis and real-time data/reporting. Methodologies We Use: Mobile usability testing Mobile qualitative studies Mobile quantitative surveys
AW AY What AWAY Looks LikeEngaging Smart Features Include: Real-time reporting & analysis Use on any device Customized branding & flexible design Graphic and visual interface Better user experience Clickstream analysis Heatmaps Video playback Lack of participant boredom & fatigue Con$nue Con$nue
RecruitingWhat is the most important part of market research? Asking the right people the right questions. We help you find these people in new, innovative and cost- effective ways. Our team includes people who pioneered the use of social media to find qualified and engaging respondents. No panels. No "professional" research participants. We recruit fresh respondents on a project basis. Our recruiting methods have several advantages: 50% less per respondent thantraditional methods, obtain a ready-to-participate sample within 48hrs, qualified people screened twice, use to find niche and “hard to reach” people.
What Recruiting Looks Like Advantages: Less expensive than traditional methods - 50% less Fast – as fast as 48hrs Qualified – multi-step screening process Niche and "hard to reach" are easy for us Use with any of our research methods – online, offline, qualitative, quantitative Cycling Enthusiasts Baby Boomers in KC Online Grocery ShoppersOrganic Dog Food Purchasers Teens NOT on Facebook
AH/A Tiered PricingApproach N= Cost Deliverables • Recruitment AH/A Small 25 $25,000 • Incen,ves • Discussion guide for at home • Mobile ques,onnaire/tasks AH/A Medium 40 $37,500 • Programming and hos,ng (online and mobile) • Modera,on • Transcripts • Developer checklist AH/A Large 65 $50,000 • Analysis and repor,ng
Side Smirk LLC New York, NYresearch@sidesmirk.com 646.370.5957 www.sidesmirk.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.