So you wanna build something? Now what?
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  • 1. So you wanna build something.Now what?February 2012
  • 2. AgendaBackgroundGetting Back On TrackThe OutcomeDeep Dive and Q & A 1
  • 3. AgendaBackgroundGetting Back On TrackThe OutcomeDeep Dive and Q & A 2
  • 4. My Story13 years IT experienceCertified Product OwnerPractice Agile Scrum for over 5 yearson various IT projectsApplied Scrum to projects ranging frombusiness process modeling, maintenanceand Greenfield projectsProduct Owner/Program Managerat a global consulting firm withover 16 000 employees 3
  • 5. JOURNEY AS A NEW PRODUCT OWNER 4
  • 6. The Project – Improved Digital Presence 5
  • 7. The Project Year 1 6
  • 8. Oh Man!!! Managing hundreds and Throw awayhundreds of stories code Why can’t we What is the problem close out stories? statement? Who are all the No Goals stakeholders Why can’t launch No time working software for planning Constant Wasting time in Refactoring endless meetings SOURCE: http://thegmanmagazine.com/holiday-ting-home-alone/ 7
  • 9. AgendaBackgroundGetting Back On TrackThe OutcomeDeep Dive and Q & A 8
  • 10. STRATEGY 9
  • 11. LET’S GET TALKING 10
  • 12. TIME TO RESET 11
  • 13. The Strategy Identify Define product Target Using Mockups Goals Users Activity Release 1 Product Modeling pagers Roadmap 12
  • 14. My Plan - Setting the stage 13
  • 15. AgendaBackgroundGetting Back On TrackDefine product goalsIdentify Target UsersUsing MockupsActivity ModelingRelease 1 pagersProduct RoadmapThe OutcomeDeep Dive and Q & A 14
  • 16. Defining Product Goals What are we fixing ? What is broken? How do we know How does this project fix we achieved the goal? our problems? THE PROJECT What is the firm getting Why are we doing this? out of this? 15
  • 17. The Big Picture Use digital and web 2.0 technologies to build and sustain a firm and alumniValue network community that is strong, vibrant, and well connected that will:Proposition 123 ABC XYZ Develop an online …Release 0.5 Allow the firm to scale its leverage …to 0.8 Goals Transition users to … High User Satisfaction:Success High user satisfaction from alumni and firm members on the capabilities of the application and theirMeasures willingness to leverage this application to … Usability: High user satisfaction from alumni and firm members in the overall usability of the application Adoption: At least 20-30% of firm members and alumni from the respective adopt the application Steering CommitteeKey Decision Alumni Relations TeamMakers Users: Continuous feedback from alumni and firm users in helping shape the direction of the application 16
  • 18. AgendaBackgroundGetting Back On TrackDefine product goalsIdentify Target UsersUsing MockupsActivity ModelingRelease 1 pagersProduct RoadmapThe OutcomeDeep Dive and Q & A 17
  • 19. Identifying Target UsersIN SCOPEOUT OF SCOPE 18
  • 20. Identifying Target Users: Prioritizing users 19
  • 21. Identifying Target Users: User Group Detail 20
  • 22. AgendaBackgroundGetting Back On TrackDefine product goalsIdentify Target UsersUsing MockupsActivity ModelingRelease 1 pagersProduct RoadmapThe OutcomeDeep Dive and Q & A 21
  • 23. Using Mockups 22
  • 24. Using Mockups 23
  • 25. Using Other Website IdeasSOURCE: linkedIn.com SOURCE: jetblue.com SOURCE: facebook.com SOURCE: babycenter.com SOURCE: jetblue.com 24
  • 26. AgendaBackgroundGetting Back On TrackDefine product goalsIdentify Target UsersUsing MockupsActivity ModelingRelease 1 pagersProduct RoadmapThe OutcomeDeep Dive and Q & A 25
  • 27. Activity Modeling SOURCE: http://pubsub.com/Setting-up-an-agile-team-room_Java-lQhOEgAOLoB,b7igumJedj7E 26
  • 28. Activity Modeling 27
  • 29. Activity Modeling 28
  • 30. AgendaBackgroundGetting Back On TrackDefine product goalsIdentify Target UsersUsing MockupsActivity ModelingRelease 1 pagersProduct RoadmapThe OutcomeDeep Dive and Q & A 29
  • 31. Release 1 pagers Firm leadership: Senior leadership in the firm that are looking to leverage the alumni community to build relationships Value proposition: Allow the firm to build and leverage relationships with via alumniRelease 0.5 Goals In ScopeBuild awareness and connections with alumni at ….. NetworksProvide a structured method to connect with alumni Strength of the Alumni connection 21Leverage firm leaders to scale and build adoption forMyMcKinsey across the firm Import of x data and display this network 13 Change from Friend to Follower model 8Success Measures RecommendationsSite usage and repeat visits from firm leaders Listing of Alumni working at companies I am interested in 8User satisfaction from leadership on value proposition Listing of top 10 people who I have worked with the most 5Feedback through interviews that the tool has increasedawareness of alumni at new, existing, and potential clients Search Quick company search from a widget on the homepage (includes structured 8User Base advanced search)Practice/location leaders, operations and regional leaders Sort company facet alphabetically 1~200 – 250 users (20 offices, 2 per office; 10 practices,2-3 per practice) Landing Page Landing page displaying suggested colleagues and quick search widgets 5Launch Plan (Timeframe)Invitation based launch (with prior notice and Accessibilitycommunication to the operating and regional leaders) Enable integration with internal single sign on 3coupled with targeted demos with key leadershipmembers Enable site to use 123 rather than xyz 3Ensure low hurdles for accessing and using the application Misc Turn off messaging capabilities 5 80 pts 30
  • 32. AgendaBackgroundGetting Back On TrackDefine product goalsIdentify Target UsersUsing MockupsActivity ModelingRelease 1 pagersProduct RoadmapThe OutcomeDeep Dive and Q & A 31
  • 33. Product RoadmapReleases 0.5 to 0.8* will focus on 4 key user driven needs 0.5 Sr. Firm Leadership 0.6 Practice ManagersGuiding Principles (Capabilities will also benefit external users) (Capabilities will also benefit external users)Time boxed 1 month About firm leaders About practice managersreleases focused on Firm leaders are firm members within Practice managers work with practice and regional leaders toeach user constituent McKinsey that are in certain positions and define and implement practice and regional strategies, which above includes both direct support of projects and the developmentLaunch to and obtain and dissemination of cutting edge specialized knowledge They are looking to build relationships withfeedback from the user external users at new or existing clients They are looking to find and track notable external users andconstituents after each experts in their practice or regionincremental release Why we value them They can help validate the client focused Why we value them value proposition for Product X They will serve as catalysts that will allow the firm to connect with alumni on expertise, industry insights, and at a client They can help drive excitement and engagement level adoption around the applicationTBD Firm Members 0.8 Alums 0.7 New/Transitioning Firm Members(Capabilities will also benefit external users) (Capabilities will also benefit firm members) (Capabilities will also benefit firm members) About firm members About alum users About new and transitioning members: They are looking discover, Existing users are users that have left the firm New and transitioning members are firm connect, and leverage the for over 1 year members that are in the process of transitioning external user community out of the firm or have recently left the firm They are looking to re-engage with the firm, for expertise, industry insights, They are looking for new career opportunities connect with former colleagues, and stay and/or knowledge development and/or ways to maintain and initiate relationships informed about the latest firm news and knowledge with other firm members Why we value them External users have expressed Why we value them Why we value them: significant interest in connecting They are potential experts or industry leaders They are the new generation of external users and building relationships with firm in areas that the firm cares about and are important in developing and sustaining members. Firm member’s a strong, vibrant external user community participation in the community Some are currently work at one of the firm’s is important. leading priority clients They can be potential clients and help the firm drive new business They will help drive content and They are looking to get more involved with interactions within the community the firm and network with other external users They want to remain involved with the firm 32
  • 34. AgendaBackgroundGetting Back On TrackThe OutcomeDeep Dive and Q & A 33
  • 35. THE OUTCOMESOURCE:http://www.atlanticyachting.com/nyc-sailing-school 34
  • 36. Planning for User Research Release 0.5 Release 0.6 Release 0.7 Release 0.8 EvaluatePrepare backlog Release 0.5 Release 0.6 Release 0.7 Release 0.8 Success measures Timeframe ~ 1 month ~ 1 month ~ 1 month ~ 1 month Goals Build awareness and Enable practice and Allow new and Enable External users to connections with regional managers the transitioning firm re-engage with the firm, external users at new, ability to find, track, members to share their connect with former existing, and potential and generate information before colleagues, and stay clients exportable lists of transitioning and informed about the Provide a structured notable external users maintain/initiate latest firm news and method to connect with and experts in their relationships with the knowledge external users practice and/or region firm that they can leverage Facilitate external users Leverage firm leaders to to communicate with scale and build adoption in connecting with their on offline knowledge next career opportunity for Product X across the co-creation efforts firm User Firm Leadership Practices and Regional New and Transitioning Existing Alumni Leaders Firm Members Constituents Capabilities Client/company focused Saved searches New job boards Event management landing page with Profile news feed Allow external users to tool (e.g. registration, structured advanced update (for followers update and display event info, attendees list, search and people managed more information on etc) Recommendations by admins) their profile (e.g. Auto-enrollment and engine (incorporate Highlight (and be sector/function, filter search results by connection strength, notified of) new company info, etc) firm created groups training data) members that fit my Single sign on login for Post and respond to My network of external saved search results external users message on a users (follower model) criteria (sphere of Ability to disseminate discussion board and top 10 people I’ve influence) Firm news to external worked with most Geography based users and firm leaders Integrate with internal search Monitor of suspicious single sign on Ability to download usage search results to excel More Tentative Definitive Evaluate 0.5 Evaluate 0.6 Evaluate 0.7 feedback and feedback and feedback and 35 Re-assess v0.6 Re-assess v0.7 Re-assess v0.8
  • 37. Ongoing Product Maintenance Story Bug 36
  • 38. The Result 37
  • 39. THE REWARD 38
  • 40. AgendaBackgroundGetting Back On TrackThe OutcomeDeep Dive and Q & A 39
  • 41. THANK YOU Email: jennifer_onggowidjaja@mckinsey.comlinkedIn: http://www.linkedin.com/in/jenniferonggowidjaja 40