Growth hacks

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Slides from talk at TiE Chennai

Slides from talk at TiE Chennai

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  • 1. GrowthHacksSiddharta Govindarajsiddharta@tourmyapp.com
  • 2. What the heck isgrowth hacking?
  • 3. Marketing + Tech
  • 4. User LifecycleAcquisition↓Activation↓Retention↓Referral↓RevenueThis presentation →Dave McClure’sAARRR MetricsTour My App →
  • 5. Hacks to acquire users
  • 6. Undercover ViralityI love you. Get your free Hotmailemail
  • 7. Riding a Platform++++
  • 8. Hacking SEOScraped data off support sites to buildthe initial content and ranked higher forkeywords than the official forumsEmbed an image on your homepage toincrease your free planEvery embed on another site contains aHTML link back to the site
  • 9. Just Faking ItFake users to simulate a large amount ofactivity
  • 10. Questions?Siddharta Govindarajsiddharta@tourmyapp.comMy Company: Tour My Apphttp://tourmyapp.com@tourmyappfacebook.com/tourmyapp