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GrowthHacksSiddharta Govindarajsiddharta@tourmyapp.com
What the heck isgrowth hacking?
Marketing + Tech
User LifecycleAcquisition↓Activation↓Retention↓Referral↓RevenueThis presentation →Dave McClure’sAARRR MetricsTour My App →
Hacks to acquire users
Undercover ViralityI love you. Get your free Hotmailemail
Riding a Platform++++
Hacking SEOScraped data off support sites to buildthe initial content and ranked higher forkeywords than the official foru...
Just Faking ItFake users to simulate a large amount ofactivity
Questions?Siddharta Govindarajsiddharta@tourmyapp.comMy Company: Tour My Apphttp://tourmyapp.com@tourmyappfacebook.com/tou...
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Growth hacks

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Slides from talk at TiE Chennai

Published in: Technology, Business

Transcript of "Growth hacks"

  1. 1. GrowthHacksSiddharta Govindarajsiddharta@tourmyapp.com
  2. 2. What the heck isgrowth hacking?
  3. 3. Marketing + Tech
  4. 4. User LifecycleAcquisition↓Activation↓Retention↓Referral↓RevenueThis presentation →Dave McClure’sAARRR MetricsTour My App →
  5. 5. Hacks to acquire users
  6. 6. Undercover ViralityI love you. Get your free Hotmailemail
  7. 7. Riding a Platform++++
  8. 8. Hacking SEOScraped data off support sites to buildthe initial content and ranked higher forkeywords than the official forumsEmbed an image on your homepage toincrease your free planEvery embed on another site contains aHTML link back to the site
  9. 9. Just Faking ItFake users to simulate a large amount ofactivity
  10. 10. Questions?Siddharta Govindarajsiddharta@tourmyapp.comMy Company: Tour My Apphttp://tourmyapp.com@tourmyappfacebook.com/tourmyapp
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