This was a Capstone project as part of the Business Analytics Specialization of Wharton Online delivered on Coursera. Business Analytics Specialization comprised of 4 courses: Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics. As part of this project: ► Developed an effective strategy helping Yahoo reduce the repercussions of increased Adblocker usage ► Using Customer, People and Accounting Analytics, analyzed the anticipated effects and formulated measurement metrics