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Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
Consumer behaviour ecommerce
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Consumer behaviour ecommerce

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Transcript

  • 1. Search Engines Web ads Social Media Websites
  • 2. 9/10 of all internet searches starts with Search Engine 71% An average of of traffic to websites comes from search engine natural rankings Consumer Behavior in Search Engines A shift from the top of page 2 on Google to the bottom of page 1 will give you an instant traffic increase 145%
  • 3. The first result in Google gets as many visitors as position 2 and 3 combined which roughly makes 35 % of all traffic available Consumer Behavior in Search Engines 63% of people just rely on the golden triangle 2/3 people do not look beyond the first page
  • 4. 65% 34% Consumer behavior in Facebook of users are active interact with a brand at least 3 times a week 56% of fans say that they recommend their friends to like the brand in Facebook 51% of fans say they’re more likely to buy a product since becoming a fan 80% of the users check others comment before deciding to purchase
  • 5. Usability Interactivity Content Factors Psychological factors Functionality factors
  • 6. Convenience Usability Site navigation Information architecture Functionality Factors Findability Customer service/after sales service Interactivity On page interaction with company Customization
  • 7. Psychological factors Transaction security Return policies Customer data safety
  • 8. Thank You

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